Calligraphy Biz Corner

11. Beyond Numbers: Advanced Pricing Strategies for Calligraphers


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In this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!

We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!

đź”— Links to resources mentioned in this episode:

  • For a comprehensive, actionable guide plus worksheets that walk you step by step through setting your prices, check out our Pricing Toolkit

🎙️ In this Episode:

  • 00:00 Introduction 
  • 04:28 Our Pricing Framework and Formula
  • 16:21 Pricing Strategy #1 - Doing Work for Free 
  • 28:06 Pricing Strategy #2 - Investment Minimums 
  • 41:23 Pricing Strategy #3 - Design and Management Fee
  • 50:33 Let Your Values Be Your Guide

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

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👩‍💻 Learn From Us:

  • Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
  • Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it đź’¸ → Start the Quiz!
  • Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

  • Follow Calligraphy Biz Corner on Instagram
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  • Follow Shaochen on Instagram
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Calligraphy Biz CornerBy Alane Gianetti, Shaochen Wu

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