Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely faced situations that tested your boundaries, communication skills, or patience.

In this episode of Calligraphy Biz Corner, we share how we set boundaries, manage expectations, and handle tricky client situations while still delivering a premium experience. We’ll cover:

• Using contracts to protect both sides
• Defining your scope to stop scope creep
• Setting communication boundaries
• Handling challenges with professionalism
• Spotting red flags early & knowing when to walk away

You’ll hear stories from our own businesses and the lessons they taught us about safeguarding time, energy, and creative vision.

If you’ve ever felt drained by a project, second-guessed your boundaries, or wondered how to respond when a client pushes back, this episode will give you the strategies and mindset shifts to manage client relationships with confidence.

🔗 Links to resources mentioned in this episode:

• Listen to Episode 18 about contracts with Paige Hulse & get 10% off your Creative Law Shop purchase with code BIZCORNER
• Read Shaochen's blog on live event pricing
• Try Calendly for call scheduling!
• Give Open Phone a try for free!
• Enroll in Shaochen's best-selling business course for calligraphers, Pro Wedding Calligrapher
• Sign up for Shaochen's signage course, Seating Chart Success
• Gain confidence in your pricing with the

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.

We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed with strategy, mindset shifts, and simple systems to get you out of your head and into action.

If you’ve been thinking about starting a YouTube channel, creating better Reels, or finally showing your face on camera without the imposter spiral, don't miss our episode with Natasha!

🎧 Tune in to hear:

• Why video matters more than ever for calligraphers, stationers, and creatives
• The mindset shift that’ll help you actually show up on camera (even if you’re terrified)
• How to get “reps” in with short-form video and build a sustainable content habit
• What’s working right now on Instagram Reels and TikTok (and what to skip)
• Why a signature video series might be your secret weapon
• How to plan, film, and actually finish your content without getting overwhelmed
• The truth about going viral vs. going consistent
• Why YouTube is a massive untapped opportunity for creatives (yes, even you!)

Plus, Natasha shares her favorite tools, gear recs, and permission to start messy. You’ll walk away ready to take that next step — whether it’s filming your first story or launching your YouTube channel.

🔗 Links to resources mentioned in this episode:

• Follow Natasha on Instagram
• Natasha’s YouTube Channel
• Sign up for Natasha's DIY Video Series Workshop
• Natasha's YouTube videos mentioned:
  • Th

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?

In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.

Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that’s both profitable and sustainable.

We’re diving into:

• How Jen used relationship marketing to book her first clients and grow her brand
• The power of networking, vendor connections, and in-person events for live artists
• Investing in yourself vs. DIYing your business
• How to balance motherhood and entrepreneurship without burning out
• Encouragement for creative business owners at every stage of the journey 

🔗 Links to resources mentioned in this episode:

• Connect with Jen on Instagram, LinkedIn, or her website
• Educational investments that Jen recommends include:
  • Pro Wedding Calligrapher Course - start learning with the Free Masterclass
  • The Craft Academy
  • Luxury Lettering 101
  • Sam Jacobson's Sway Mastermind 
• Listen to other Calligraphy Biz Corner episodes mentioned:

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design.

From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for calligraphers and stationers. And because this conversation was so juicy, Elisabeth graciously let us share this exclusive replay right here on the pod!

We’re walking you through the nitty gritty: how to set your hourly rate, when to raise your prices, and why you’re doing yourself (and your clients!) a disservice if you’re copying someone else’s pricing. This isn’t just about numbers—it’s about confidence, sustainability, and building a business that supports the life you want.

What you’ll learn in this episode:

• Key factors to consider when pricing calligraphy services (it’s more than just materials!)
• When it’s time to start charging for your work—even if you’re new
• How to price spot calligraphy for stationery projects with confidence
• What to keep in mind when quoting large custom or wedding projects
• Creative, scalable ways to grow your calligraphy business without burning out
• How your calligraphy style influences your pricing
• Real talk on what to charge for envelope addressing (and why undercharging hurts you)
• Pricing tools, templates, and mindset shifts that actually work for creative entrepreneurs

If you’ve ever Googled “how to price calligraphy work” or “how to raise rates without scaring off clients,” this episode is your go-to guide. Grab your favorite pen, a fresh notebook, and let’s get you pricing with confidence and clarity!

🔗 Links to resources mentioned in this episode:

• Download our free Tech Programs Guide
• Purchase th

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.

In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insights will leave you feeling empowered (and maybe even excited) to look at your books!

What You’ll Learn in This Episode:

• Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.
• Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.
• How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.
• How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you’re brand new to bookkeeping.
• Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.
• Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.
• Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively. 

If you’ve ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let’s talk creative business growth and financial clarity!

🔗 Links to resources mentioned in this episode:

• Tune in to Samantha's Podcast, Creative Mind, Smart Money
• Connect with Samantha on

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. 

If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!

What You’ll Learn in This Episode:

• How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
• Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
• The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
• How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
• How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
• Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
• Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.

If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.

🔗 Links & Resources Mentioned:

• For marketing and website support, connect with Madelyn on Instagram or

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO.

We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. Whether you're running your calligraphy business full-time or balancing it as a side hustle, these tips will help you take intentional, strategic action to move your business forward.

What You’ll Learn in This Episode:

• Develop a Weekly Plan: How to break down long-term goals into daily actions to stay on track.
• Time Blocking for Success: The best way to structure your day so you’re focusing on high-impact tasks.
• Batching Your Work: How to maximize productivity by grouping similar tasks together.
• Setting Boundaries to Protect Your Time & Energy: Why having clear business boundaries helps you work smarter, not harder.
• Hosting a CEO Day: The importance of setting aside time to reflect, strategize, and make data-driven decisions.

These productivity hacks for creative entrepreneurs will help you stay consistent and take action in your calligraphy business—without feeling overwhelmed. If you’re ready to work on your business instead of just in it, grab a notebook (and your favorite latte) and tune in!

🔗 Links to resources mentioned in this episode:

• Transform your business with Shaochen's 1:1 Mentoring Program (or DM the word "PARTNER" to @monstera.gold to learn more!)
• Join the waitlist for Alane's Group Coaching Program, Flourish in Biz (or DM the word "FLOURISH" to @writeprettyforme to learn more!)

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro.

Kendall shares her journey from exploring digital products to becoming a sought-after live wedding artist. She walks us through the logistics of setting up for on-site calligraphy, how to create a luxury calligraphy experience for couples, and key differences between working weddings vs. corporate events.

In This Episode, We Cover:

• How to Become a Live Event Calligrapher: Kendall’s creative journey and what she learned along the way.
• Live Calligraphy at Weddings vs. Corporate Events: How to prepare, set up, and adapt for different types of live events.
• Pricing Your Live Calligraphy Services: Strategies to charge premium rates for live event calligraphy and personalized wedding favors.
• How to Get Hired for Live Wedding Calligraphy: Proven ways to attract wedding planners, venues, and engaged couples to book your services.
• Marketing & Promotion Tips: How to showcase your calligraphy wedding services on social media, at networking events, and through vendor collaborations.
• Selling Live Calligraphy Alongside Other Services: How to integrate live engraving and personalization into your existing wedding calligraphy offers.

About Kendall: Kendall Udofia is the mompreneur behind Cedar Cliff Designs specializing in crafting unique and personalized experiences for brides, businesses, and brands in the Phoenix metropolitan area with her on-site calligraphy and engraving services. From corporate events to weddings and beyond, Kendall is passionate about making every guest feel like a VIP through meaningful, custom gifting experiences that can never be replicated by a machine. She loves genuinely connecting with people while d

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you!

In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to understand and leverage your profit and loss statement (P&L), make data-driven decisions, and focus on your zone of genius so you can build a thriving, sustainable business.

Plus, we’re sharing personal experiences, practical frameworks, and real-life examples to help you align your goals with your daily actions. Because being the leader of your business isn’t just about working harder—it’s about working smarter.

What You’ll Learn in This Episode:

• Big-Picture Thinking: How to create a strategic vision for your calligraphy business and stay focused on long-term growth.
• Understanding Your P&L and Other Key Data Points: Why knowing your numbers is key to making confident, data-driven decisions as an empowered CEO.
• Optimizing Your Strengths: How to maximize your zone of genius and delegate or streamline the rest.

If you’re ready to stop guessing and start making more intentional, informed decisions as a business owner, grab a notebook (and your favorite latte) and tune in! 

🔗 Links to resources mentioned in this episode:

• Join the waitlist for Alane's Group Coaching Program, Flourish in Biz!
• Download Shaochen's Reflection Guide here!
• Subscribe to Calligraphy Biz Corner on YouTube!
• Learn more about the Salesforce V2MOM Planning Framework
• Listen to the first episode in this series,

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro.

In this episode, we’ll dive into:

• Where to Find Inspiration for 2025 Wedding Trends: Desirée spills her favorite sources (and her process) for spotting what’s next in the wedding world.
• Accuracy of Trend Forecasts: Learn how to gauge which predictions will truly resonate with couples and how to filter out the fluff.
• 2025 Wedding Trend Predictions: Desirée highlights eight of her favorite trends to talk to your clients about this year!
• Pantone’s Color of the Year: We talk about how it might shape 2025 celebrations, and how you can use color trends to enrich your offerings.
• Incorporating Calligraphy & Live Engraving into Trends: Desirée shares ideas for how to incorporate calligraphy details and experiences into popular wedding trends. 
• Becoming a Thought Leader: Discover why positioning yourself as an expert (beyond just your industry bubble) sets your brand apart.

If you're a wedding vendor or creative entrepreneur looking to get ahead of the latest wedding trends, this chat with Desirée is packed with actionable ideas to help you stand out!

🔗 Links to resources mentioned in this episode:

• Connect with Desirée on Instagram at @verveeventco and @asktheplannerpodcast
• Learn more about Verve Event Co. and listen to Desirée's Podcast, Ask the Planner
• Check out Alane's interview on Ask the Planner
• Listen

Text us a question to answer on a future episode!

🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz!
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website