We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. 

If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn followers into paying customers, this conversation is packed with actionable tips you can implement right away!

What You’ll Learn in This Episode:

• How to Build an Authentic Online Presence: The secret to showing up in a way that feels natural and attracts your dream clients.
• Social Media Consistency Tips: How to stay consistent on Instagram and create a strategy that doesn’t lead to burnout.
• The 10-10-10 Framework for Engagement: Madelyn’s simple but powerful method to grow engagement and connect with potential customers.
• How to Balance Short-Term & Long-Term Marketing: The difference between social media marketing and website SEO, and why both matter.
• How to Create Content That Converts: The exact steps to craft content that builds relationships and drives sales.
• Customer Journey Framework for Creative Entrepreneurs: How to create a seamless experience that turns leads into loyal customers.
• Visibility Strategies for Small Businesses: How to make your brand stand out in a crowded online space.

If you're looking to attract your ideal clients, build a loyal customer base, and show up online in a way that actually feels good, grab your notebook and tune in. This episode will give you the confidence and clarity to market your creative business effectively.

🔗 Links & Resources Mentioned:

• For marketing and website support, connect with Madelyn on Instagram or visit her website
• Get Madelyn's free guide, 3 Simple Strategies to Get More Clients and Increase Your Profits
• Check out Madelyn's book rec: Unreasonable Hospitality
• Listen to Episode 20 with Erinn Bridgman
• Purchase Instagram Templates from Creative Market

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO.

We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. Whether you're running your calligraphy business full-time or balancing it as a side hustle, these tips will help you take intentional, strategic action to move your business forward.

What You’ll Learn in This Episode:

• Develop a Weekly Plan: How to break down long-term goals into daily actions to stay on track.
• Time Blocking for Success: The best way to structure your day so you’re focusing on high-impact tasks.
• Batching Your Work: How to maximize productivity by grouping similar tasks together.
• Setting Boundaries to Protect Your Time & Energy: Why having clear business boundaries helps you work smarter, not harder.
• Hosting a CEO Day: The importance of setting aside time to reflect, strategize, and make data-driven decisions.

These productivity hacks for creative entrepreneurs will help you stay consistent and take action in your calligraphy business—without feeling overwhelmed. If you’re ready to work on your business instead of just in it, grab a notebook (and your favorite latte) and tune in!

🔗 Links to resources mentioned in this episode:

• Transform your business with Shaochen's 1:1 Mentoring Program (or DM the word "PARTNER" to @monstera.gold to learn more!)
• Join the waitlist for Alane's Group Coaching Program, Flourish in Biz (or DM the word "FLOURISH" to @writeprettyforme to learn more!)
• Check out the Full Focus Planner (Alane's favorite!)
• Check out the Golden Coil Planner (Shaochen's go-to!)

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

In this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro.

Kendall shares her journey from exploring digital products to becoming a sought-after live wedding artist. She walks us through the logistics of setting up for on-site calligraphy, how to create a luxury calligraphy experience for couples, and key differences between working weddings vs. corporate events.

In This Episode, We Cover:

• How to Become a Live Event Calligrapher: Kendall’s creative journey and what she learned along the way.
• Live Calligraphy at Weddings vs. Corporate Events: How to prepare, set up, and adapt for different types of live events.
• Pricing Your Live Calligraphy Services: Strategies to charge premium rates for live event calligraphy and personalized wedding favors.
• How to Get Hired for Live Wedding Calligraphy: Proven ways to attract wedding planners, venues, and engaged couples to book your services.
• Marketing & Promotion Tips: How to showcase your calligraphy wedding services on social media, at networking events, and through vendor collaborations.
• Selling Live Calligraphy Alongside Other Services: How to integrate live engraving and personalization into your existing wedding calligraphy offers.

About Kendall: Kendall Udofia is the mompreneur behind Cedar Cliff Designs specializing in crafting unique and personalized experiences for brides, businesses, and brands in the Phoenix metropolitan area with her on-site calligraphy and engraving services. From corporate events to weddings and beyond, Kendall is passionate about making every guest feel like a VIP through meaningful, custom gifting experiences that can never be replicated by a machine. She loves genuinely connecting with people while delighting them with the art of live calligraphy turning regular items into valued keepsakes. 

🔗 Links to resources mentioned in this episode:

• Connect with Kendall on Instagram!
• Visit Kendall's website

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you!

In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to understand and leverage your profit and loss statement (P&L), make data-driven decisions, and focus on your zone of genius so you can build a thriving, sustainable business.

Plus, we’re sharing personal experiences, practical frameworks, and real-life examples to help you align your goals with your daily actions. Because being the leader of your business isn’t just about working harder—it’s about working smarter.

What You’ll Learn in This Episode:

• Big-Picture Thinking: How to create a strategic vision for your calligraphy business and stay focused on long-term growth.
• Understanding Your P&L and Other Key Data Points: Why knowing your numbers is key to making confident, data-driven decisions as an empowered CEO.
• Optimizing Your Strengths: How to maximize your zone of genius and delegate or streamline the rest.

If you’re ready to stop guessing and start making more intentional, informed decisions as a business owner, grab a notebook (and your favorite latte) and tune in! 

🔗 Links to resources mentioned in this episode:

• Join the waitlist for Alane's Group Coaching Program, Flourish in Biz!
• Download Shaochen's Reflection Guide here!
• Subscribe to Calligraphy Biz Corner on YouTube!
• Learn more about the Salesforce V2MOM Planning Framework
• Listen to the first episode in this series, Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
• Listen to Episode 2 Looking Back to Leap Forward: Tips on Reflection and Goal Setting
• Listen to Episode 20 Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro.

In this episode, we’ll dive into:

• Where to Find Inspiration for 2025 Wedding Trends: Desirée spills her favorite sources (and her process) for spotting what’s next in the wedding world.
• Accuracy of Trend Forecasts: Learn how to gauge which predictions will truly resonate with couples and how to filter out the fluff.
• 2025 Wedding Trend Predictions: Desirée highlights eight of her favorite trends to talk to your clients about this year!
• Pantone’s Color of the Year: We talk about how it might shape 2025 celebrations, and how you can use color trends to enrich your offerings.
• Incorporating Calligraphy & Live Engraving into Trends: Desirée shares ideas for how to incorporate calligraphy details and experiences into popular wedding trends. 
• Becoming a Thought Leader: Discover why positioning yourself as an expert (beyond just your industry bubble) sets your brand apart.

If you're a wedding vendor or creative entrepreneur looking to get ahead of the latest wedding trends, this chat with Desirée is packed with actionable ideas to help you stand out!

🔗 Links to resources mentioned in this episode:

• Connect with Desirée on Instagram at @verveeventco and @asktheplannerpodcast
• Learn more about Verve Event Co. and listen to Desirée's Podcast, Ask the Planner
• Check out Alane's interview on Ask the Planner
• Listen to the Ask the Planner episode about wedding content creators
• Join Shaochen's free masterclass to book more wedding clients this season!

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up.

If you’ve been wondering how to think like a CEO and grow your calligraphy biz with intention, this episode is your sign! We’ll also give you a sneak peek at the next two episodes, where we’ll focus on strategy and actionable steps to transform you into an empowered CEO. Grab a notebook (and maybe a latte), and tune in for the mindset magic you’ve been waiting for—you’ve got this!

🔗 Links to resources mentioned in this episode:

• Be the first to know when invitations open for Shaochen's Your CEO Partner mentoring program here! 
• Starting a calligraphy biz? Learn about Shaochen's Pro Wedding Calligrapher Course
• Listen to Episode 20 with Money Coach, Erinn Bridgman
• Rumi Quote referenced in the episode: “As you start to walk on the way, the way appears."

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing over missed emails or client confusion!

We cover everything from setting up vacation responders and closing out those lingering projects to making sure your clients feel extra appreciated before you sign off. And we’re not stopping at the holiday break—let’s get proactive about your post-holiday game plan! We talk about refining your services, updating pricing, and polishing all your client-facing materials so that when you come back refreshed, you’re ready to rock 2025 like the boss you are.

If you’ve been wondering how to take time off without sacrificing your customer relationships or business momentum, this episode is your roadmap. Grab a cozy drink, settle in, and let’s get you ready for a stress-free holiday season. You’ve earned it!

🔗 Links to resources mentioned in this episode:

• Get the details about Alane's Group Coaching Program and snag one of the last remaining spots for January!
• Start your business over the holidays: Shaochen's Pro Wedding Calligrapher Course
• Join Shaochen's Masterclass to start learning for free 
• Pricing Resources mentioned:
  • Get the Creative's Pricing Toolkit (Income Planning, Price Book & Pricing Guide)
  • Listen to Episode 11, Advanced Pricing Strategies
  • Listen to Episode 20, Grow your Wealth with Erinn Bridgman (note: this is episode 20, not 19 as mentioned in the recording!)

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business and get clients.

In this episode, Marie takes us through her inspiring journey to becoming a full-time calligrapher and highlights the key strategies that helped her scale her business outside of social media. Whether you're curious about improving your visibility online, growing your professional network, or pitching your services to brands, this episode is packed with advice tailored to creative entrepreneurs. Marie also gives us a sneak peek at her upcoming course, Beyond the Nib, which dives deep into marketing and business development specifically for calligraphers.

If you’ve been wondering how to elevate your brand, find clients, or diversify your marketing strategies, this episode is for you! Marie’s advice is not only practical but also inspiring for creatives looking to grow their businesses with confidence. Grab a notebook—this episode is full of marketing tools, tips, and strategies you’ll want to implement right away!

🔗 Links to resources mentioned in this episode:

• Connect with Marie on Instagram
• Join the waitlist for Marie's new course, Beyond the Nib!
• Check out Marie's Rate Book Template
• SEO Course Mentioned: Sarah Does SEO

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!

In this episode, we discuss essential strategies for building a financially healthy creative business. Erinn dives into... 

• common money mistakes creative entrepreneurs make
• the importance of separating personal and business finances
• how to craft a 12-month revenue plan that aligns with both business and personal goals
• her favorite tools and systems to make financial management easy and actionable
• setting up regular paydays
• and exercises for building a money mindset that supports both business growth and personal well-being

If you’re ready to elevate your financial game, make informed, confident money decisions for your creative business, transform your relationship with money, then this episode is for you! Grab your notebook, as Erinn's financial wisdom and insights will help every creative business owner achieve the financial freedom to thrive in your journey!

🔗 Links to resources mentioned in this episode:

• Connect with Erinn on Instagram! 
• Learn more about working with Erinn
• Listen to Erinn's Wealthy Woman Podcast
• Download Erinn's free Salary Calculator Tool 

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition!

We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you grow! Tune in to hear why investing in your education is essential for long-term growth, our personal insights on how to strategically decide what educational resources are right for you, and other crucial topics like:

• The long-term benefits of making education a core part of your strategy.
• Tips for assessing your current needs and aligning them with your educational investments.
• Key qualities to look for in a coach or mentor and how to ensure their approach matches your business vision.
• Actionable strategies for being fully present and engaged in your educational pursuits, helping you maximize your investment.
• Our personal experiences with educational investments and the lessons we've learned.
• Tailoring your education to your stage in the calligraphy business, from beginners to established pros.

If you’re ready to elevate your creative business through education and learn how to navigate your journey with confidence, this episode is for you! Grab a notebook because we’re sharing our top insights!

We also encourage you to share your thoughts and experiences with us—we love hearing from our community! 💌

🔗 Links to resources mentioned in this episode:

• Start your business with Shaochen's Free Masterclass
• Learn more about Shaochen's Pro Wedding Calligrapher Course
• Sign up for the waitlist for Alane's Group Coaching Program

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website