Reflecting on 2023 and Planning for 2024: Business Goals and Success Measures

We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024!

Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we're diving into three questions to ask yourself as you're doing your 2023 reflection, the three numbers that you should review in your business, and the three questions to ask yourself as you're setting goals for the new year. 

As examples, we're sharing our answers to each question and how we will use our 2023 reviews to inform our goals and actions for the next year. Get ready to hear our transitions within the calligraphy biz world, expanding our focus from wedding calligraphy to business education, and the importance of aligning your business goals to your personal values and desired lifestyles.

We'll also dive into the importance of tracking business metrics across marketing, sales, and client experience for more informed goal-setting. Grab your notebook and pen, because this is a juicy one!

And stay tuned until the end of this episode, where Shaochen is spilling the ink on a brand new offering that will help you get super clear on your financial goals for 2024!

🔗 Links to resources mentioned in this episode:

• Download Shaochen's Reflection Guide
• Turn your goals into actionable steps with Shaochen's workshop 
• 25% off your first year of Honeybook
• 20% off your first month or year of Dubsado
• 30% off QuickBooks for 6 months

🎙️ In this Episode:

• 00:32 Introduction
• 04:50 Three Questions for Reflection
• 22:27 Reviewing & Understanding Your Marketing Metrics
• 30:34 Reviewing & Understanding Your Sales Numbers
• 33:00 The Power of Reviews in Your Client Experience
• 36:45 Looking Ahead
• 50:00 Preparing for Your Best Year Yet

This episode may contain affiliate links, which means if you make a purchase using the link, we earn a small commission. We only share products that we use ourselves, and we think it would be of benefit to you! 

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website

The Beginning of Calligraphy Biz Corner: Meet Your Hosts and Learn Their Stories

Welcome to the very first episode of Calligraphy Biz Corner! We're your hosts, Alane and Shaochen, two full-time wedding calligraphers and business educators, and our mission with this podcast is simple: to guide calligraphers through the maze of running a creative business, complete with real-life strategy and mindset magic.  

Here's what to expect in our first episode: we're sharing more about our personal journeys with calligraphy and spilling the ink on how our passions evolved into entrepreneurship. You'll also hear how we initially connected way back in 2020 and how our collaborations over the years have led to the birth of Calligraphy Biz Corner. 

Our episodes will be packed with real-life stories and practical tips, so rest assured that whether you're a budding beginner or a seasoned pro, they'll be something for everyone in the calligraphy industry!

🎙️ In this Episode:

• 00:32 Welcome to our Corner!
• 03:10 Shaochen's Story
• 09:15 Alane's Story
• 14:11 The Birth of Our Collaboration
• 18:02 What to Expect from Calligraphy Biz Corner

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
• Follow Alane on Instagram
• Follow Shaochen on Instagram
• Visit our website