Calligraphy Biz Corner

8. From Weddings to Book Deals: Evolving a Hand-Lettering Business with Crew and Co


Listen Later

In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives.

Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was released! In this episode, Courtney and Will share the evolution of their business, starting with Courtney's beginnings in wedding calligraphy to Will joining the team as they entered the product world by creating children's screen-printed t-shirts. Their inspiring journey leads us to where they are today, which is launching their second book and developing products that bring joy and hope to families through encouraging messages, beautiful designs, and vibrant colors.

Throughout the episode, Courtney and Will expand on the importance of building a business that's aligned with personal values and rooted in authenticity. Tune in to hear their experiences of figuring things out as they go, and their exciting story of navigating the book publishing process for two books, including their latest release, 'Abundant Grace.'

Listen in to the end of the episode to hear how you can win a copy of their newest book plus store credit to crewandco.com!

đź”— Links to resources mentioned in this episode:

  • Enter our Instagram Giveaway here!
  • Purchase a copy of Abundant Grace
  • Check out Crew + Co's products
  • Connect with Courtney & Will on...
    • Instagram
    • Facebook
    • TikTok

🎙️ In this Episode:

  • 00:00 Introduction
  • 03:28 Welcome Will & Courtney!
  • 05:56 Courtney's Calligraphy Beginnings 
  • 11:22 Launching Crew + Co & Transitioning to Products
  • 15:22 Working as a Husband & Wife Team 
  • 19:33 Growing a Product-Based Business
  • 35:27 Getting a Book Deal!
  • 46:09 Enter Giveaway & Connect with Crew + Co

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

  • Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
  • Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
  • Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

  • Follow Calligraphy Biz Corner on Instagram
  • Follow Alane on Instagram
  • Follow Shaochen on Instagram
  • Visit our website
...more
View all episodesView all episodes
Download on the App Store

Calligraphy Biz CornerBy Alane Gianetti, Shaochen Wu

  • 5
  • 5
  • 5
  • 5
  • 5

5

18 ratings


More shows like Calligraphy Biz Corner

View all
The Daily by The New York Times

The Daily

112,333 Listeners

For Real: Life, Leadership, & Unlearning by Megan Gillikin

For Real: Life, Leadership, & Unlearning

262 Listeners

The Power in Purpose: A Podcast for Wedding Pros by Candice Coppola

The Power in Purpose: A Podcast for Wedding Pros

99 Listeners

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates by Elizabeth McCravy

Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

315 Listeners

The Calligraphy Podcast by Christen Turney, Ajab Rajvir Jandiala

The Calligraphy Podcast

102 Listeners

Own Your Business by Sam Jacobson with Ideaction

Own Your Business

56 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,347 Listeners

The Professional Creative by Bonnie Christine

The Professional Creative

433 Listeners

Keeping Up with the Calligraphers by Alex Hirsch + Cat Brown

Keeping Up with the Calligraphers

17 Listeners