You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.

In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insights will leave you feeling empowered (and maybe even excited) to look at your books!

What You’ll Learn in This Episode:

• Financial Tips for Calligraphy Business Owners: How to shift your mindset around money and feel empowered by your numbers.
• Key Metrics to Track: The top financial data points that matter most for your business, and how they guide smarter decisions.
• How to Plan for Slow Seasons in Your Calligraphy Business: Analyze seasonal trends and build a financial buffer to protect your income.
• How to Start Tracking Your Business Finances: Simple, non-intimidating ways to get started—even if you’re brand new to bookkeeping.
• Using Business Data to Grow Your Calligraphy Business: How your past performance can help you build a more profitable future.
• Creative Business Growth Strategies: Stay proactive with your finances and make strategic decisions as your business evolves.
• Budgeting Without Burnout: Use tools and simple spreadsheets to plan intentionally, not restrictively. 

If you’ve ever Googled “how to grow a creative business” or “how to manage seasonal income dips,” this episode is exactly what you need! Grab a notebook, and let’s talk creative business growth and financial clarity!

🔗 Links to resources mentioned in this episode:

• Tune in to Samantha's Podcast, Creative Mind, Smart Money
• Connect with Samantha on Instagram, Threads and LinkedIn
• Check out Samantha's bookkeeping services
• Download the YNAB Budgeting App
• Listen to Episode 20 with Erinn Bridgman

Text us a question to answer on a future episode!

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