We’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you!

In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to understand and leverage your profit and loss statement (P&L), make data-driven decisions, and focus on your zone of genius so you can build a thriving, sustainable business.

Plus, we’re sharing personal experiences, practical frameworks, and real-life examples to help you align your goals with your daily actions. Because being the leader of your business isn’t just about working harder—it’s about working smarter.

What You’ll Learn in This Episode:

• Big-Picture Thinking: How to create a strategic vision for your calligraphy business and stay focused on long-term growth.
• Understanding Your P&L and Other Key Data Points: Why knowing your numbers is key to making confident, data-driven decisions as an empowered CEO.
• Optimizing Your Strengths: How to maximize your zone of genius and delegate or streamline the rest.

If you’re ready to stop guessing and start making more intentional, informed decisions as a business owner, grab a notebook (and your favorite latte) and tune in! 

🔗 Links to resources mentioned in this episode:

• Join the waitlist for Alane's Group Coaching Program, Flourish in Biz!
• Download Shaochen's Reflection Guide here!
• Subscribe to Calligraphy Biz Corner on YouTube!
• Learn more about the Salesforce V2MOM Planning Framework
• Listen to the first episode in this series, Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025
• Listen to Episode 2 Looking Back to Leap Forward: Tips on Reflection and Goal Setting
• Listen to Episode 20 Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman

Text us a question to answer on a future episode!

Support the show

👩‍💻 Learn From Us:

• Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass
• Book More (and better!) Clients with Ease - Join Alane's Group Coaching Program Waitlist
• Download our free tech guide for the programs you need to run your business

👯‍♀️ Follow Us:

• Follow Calligraphy Biz Corner on Instagram
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• Follow Shaochen on Instagram
• Visit our website