Ammar Alqouqa joins the show to discuss the Stellantis merger and branding lessons he learned from being a youth director. 

Key takeaways from the Stellantis merger:
1. The name change makes the internal hierarchy clear
2. There is power in a name

Key takeaways from Ammar's time as a youth director: 
1. Understand the audience
2. Use surveys to get feedback from your target audience