Branding Deep Dive with Ahmed Cheema

Today we’re talking to Brian Rafferty. Brian is the Global Director of Business Analytics and Insights at Siegel+Gale. Siegel+Gale is a global brand experience firm. They partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. For 10 years they’ve released an annual report on the World’s Simplest brands. This year’s report surveys over 15,000 consumers in 9 count...

Today we’re talking to Dr. Aaron Ahuvia. Dr. Ahuvia is the brand love guy. He’s is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and a popular keynote speaker. He is the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His book, The Things We Love, explains the psychology behind brand love, and it has been named by Amazon as one of the best 20 business books for 2022. D...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Molly Ruland. Molly is the CEO and founder of Heartcast Media which is a digital content agency focused on creating branded content that drives revenue and creates strategic relationships. She’s an expert in the podcasting space and I really turned this whole call into a consultation for my own podcast. In this episode we dive deep into how to monetize your content, proper...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Shachar Meron. Shachar has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs.He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and...

Today we’re talking to Jordan Harbinger. Jordan is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His podcast, The Jordan Harbinger Show, was selected as part of Apple’s “Best of 2018.”Jordan is a legend in the podcasting space, averaging 10 million downloads a month. He’s an OG podcaster and has been podcasting for 17 years at this point. In this episode we dive deep into why he named his show the Jordan Harbinger s...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to James I. Bond. James has been studying ordinary products turned into blockbusters for 35 years. Along the way, he uncovered a breakthrough -- something that he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue. This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to...

Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1 Summary: In this episode we’re talking to Lauren Desouza. Lauren wears a lot of hats, she’s the host of Retain: the customer retention podcast, she’s an alumnus of Canada’s Next 36, and she’s the co-founder and CEO of ACE, a startup that uses AI to help people prepare for interviews and refining your communication skills. In this episode we dive deep into what retention marketing is and...

Today we’re talking to Scott Keyser, the Writing Guy. With the right words you can sell anything — a product, service, idea, or even a belief. But understanding how to formulate the right words is a riddle only few people understand. Scott Keyser is one of those few.A lifelong lover of the English language, Scott understands the power of words to move, bewitch and persuade. Since 2004 he’s helped over 5000 professionals find their voice, write Human and get the results they want from th...

Today we’re talking to Richard White. Richard is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes. Fathom was a part of Y-Combinator’s W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund.Prior to Fathom, Richard founded UserVoice, one of the leading platforms that technology compa...