Rooted In Revenue

11 Essential Tips for Engaging Podcast Guests and Creating Compelling Content

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In this episode, Susan shares valuable insights on how podcast hosts can elevate their shows and create more engaging content. Whether you're a seasoned podcaster or just starting out, these tips will help you improve your guest interactions, streamline your workflow, and ultimately produce better content that resonates with your audience. Get ready to take your podcasting skills to the next level!

List of Tips:

  1. Research potential guests by listening to their appearances on other shows.
  • Schedule a quick meet-and-greet with guests to establish rapport and assess conversation chemistry.
  • Use a guest information form to collect essential details like social handles, name pronunciation, and current title.
  • Always request an up-to-date headshot from your guests.
  • Ask guests for evergreen promotional content or commercials.
  • Connect with guests on LinkedIn and gather their company's social media information.
  • Follow the 70/30 rule: let your guest speak 70% of the time.
  • Create a highlight reel of your best episodes to showcase your show's style to potential guests.
  • Consider producing short commentary episodes or topic-based collage episodes.
  • Invite team members to practice being interviewed to boost their confidence in presentations.
  • Use your interviewing skills to help professionals craft compelling bios.
  • Leverage AI tools to enhance podcasting efficiency and creativity.
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    Rooted In RevenueBy Susan Finch & Lany Sullivan
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