Join Susan Finch as she interviews Ashley Schultz of Modest Mystic Healing, a Reiki practitioner transforming lives in Southern Oregon. After experiencing the healing power of Reiki firsthand, Ashley transitioned from a troubled past to building a thriving practice. Now part of a women's business accelerator program, she shares her journey from skeptic to practitioner and her ambitious plans to expand across Oregon.

About Ashley Schultz:

Ashley is a Reiki Master and Intuitive reader who discovered her healing path three years ago. She felt a lifelong calling to help others and found her purpose in the ancient Japanese practice of Reiki. With two years of professional experience, Ashley combines energy healing with intuitive abilities to address clients' emotional, physical, and mental challenges. Her practice focuses on creating a compassionate space where individuals can find balance and peace. Ashley believes that global healing begins with self-healing and guides her clients through personalized, transformative experiences.

Learn more at ModestMysticHealing.com

As part of Rooted in Revenue's Accelerator series Susan Finch sits down with Michelle Calascibetta, an innovative entrepreneur who transformed a school bus into a mobile educational kitchen called "Flora the Farm Bus” for her business Farm Bus Bistro. Michelle combines her background in environmental education, farm-based learning, and her family roots in Montessori teaching to bring hands-on culinary education to students across the Rogue Valley. Learn how she's built her unique business, FarmBusBistro.com, and why she's joining the Accelerator program to take her venture to the next level. From teaching forest ecology to empowering children with essential life skills through cooking, Michelle shares her journey of turning her passion for food, plants, and education into a thriving mobile business.

LINKS

https://www.farmbusbistro.com/home

https://www.instagram.com/farmbusbistro/

http://facebook.com/farmbusbistro

About Our Guest:

Michelle Calascibetta is an innovative culinary educator who seamlessly weaves together her experience in organic farming and teaching through The Farm Bus Bistro. After developing educational programs at Jean's Urban Forest Farm while pursuing her graduate studies at Portland State University, Michelle found her calling in sharing the joy of growing, cooking, and eating good food. She has since created unique Culinary Arts programs at both the Medford Montessori School and The Valley School of Southern Oregon, where students collaborate to prepare nourishing meals for their school communities. Through The Farm Bus Bistro, Michelle continues to inspire learners of all ages to connect with and celebrate the abundant local food landscape of the Rogue Valley.

Have you ever felt lost when managing your website’s domain? You’re not alone. Some tech professionals keep these concepts vague to maintain control over their clients. Let’s break down what you need to know and document to stay in control of your digital property. Remember, your domain for your company is YOURS. Do not let an outside contractor register a domain for you, even if they are trying to save time, money, etc. You need to create this login and invite them in to manage it. You never want to lose control of your domains. This short episode gives you an initial action list to take inventory of what you have, who has access, and when your domains renew.

This is tied to a course series Susan has available with free real estate broker focused tips emailed q-r.to/sfsreo8, and a paid workshop group. q-r.to/sf8weeks

Are you dreaming of turning your side passion into a thriving business? In this episode of Rooted in Revenue, host Susan Finch sits down with Becky Esquibel, founder of Experience Joy, who's doing exactly that. As a nuclear medicine technologist by day and travel consultant by choice, Becky shares her remarkable journey of transforming her love for travel planning into a business that's seen a staggering 1600% growth in just one year.

What makes Becky's story particularly compelling is her practical approach to business growth. Rather than making a risky leap, she's strategically building her travel consultancy while maintaining her stable hospital position. She opens up about navigating the challenges of a growing client base, the importance of investing in professional services from the start, and how joining a women's business accelerator program is helping her plan her transition to full-time entrepreneurship.

Whether you're considering starting a side business or looking to scale your existing one, Becky's insights on balancing growth with stability, setting professional boundaries, and the value of women's business networks offer a realistic roadmap for success.

Experience Joy

In this episode of Rooted in Revenue, we explore the powerful role of community in business growth with Jessica Monarch, a women's health empowerment coach. As she transitions from stay-at-home mom to business owner, Jessica reveals why she chose to step out of isolation and into a women's business program called The Accelerator – despite her initial hesitation about whether she "belonged" in such a space. There is no doubt now.

Through our candid conversation, Jessica shares how finding the right community has helped her move beyond generic business advice to develop authentic marketing strategies aligning with her healing values. She offers a refreshingly honest look at the difference between working in and owning your business, emphasizing how peer support helps navigate this crucial transition.

Whether you're questioning if you should invest in yourself through community programs, struggling to find your authentic voice in business, or simply feeling alone in your business journey, Jessica's story illuminates why real growth requires more than just solo effort – it takes the right support system and community of fellow women business owners who understand your challenges.

Find Jessia Monarch here.

Learn more about the Elevated Networking Society here.

Susan Finch on LinkedIn

Business Development & Identity:

Community & Support:

Personal Growth & Development:

Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital real estate—from domains to infrastructure. 

1. Google Audit:

• Search yourself/company in an incognito window

1. NAP (Name, Address, Phone) Consistency:

• Ensure the company name format is identical across all platforms

1. Professional Profile Management:

• Review all directory listings (industry, membership groups, associations)

1. Website and Landing Pages:

• Create specific landing pages for different audiences/purposes

1. Call-to-Action Consistency:

• Define 1-2 primary destinations for all profile links

1. Bio Management:

• Create a master bio document with variations

1. Documentation:

• Create an "Asset Depot" to store all digital presence information

1. Regular Maintenance:

• Schedule annual comprehensive audits

Remember to resist the urge to use AI for writing bios. While it can help with organization and redundancy checking, your authentic voice and personality should shine through in your professional profiles.

Your business runs on digital - but when was the last time you gave it a proper checkup? This week on Rooted in Revenue, we're getting real about the nuts and bolts of your digital foundation. Susan Finch and Lany Sullivan share their hands-on experience managing domains (including those late-night wine-inspired purchases we've all made), keeping backups current, and yes - discovering that even storage facilities need retention policies. No fluff, just practical advice on protecting your digital assets and organizing them in a way that actually makes sense. Whether you're a tech pro or still figuring out what DNS means, we've got you covered with straightforward talk and simple solutions for keeping your business's digital world running smoothly.

Here are the key points from the episode:

1. Domain Management Essentials:

• Consolidate all domains to one account/provider

1. Website Security:

• Ensure SSL certificates are current and test your site in incognito

1. Documentation & Organization:

• Create an "Asset Depot" to store all digital asset information

1. Backup Systems:

• Implement regular backups not stored on the same host

1. Retention Policies:

• Understand your industry's specific retention requirements

1. Regular Auditing:

• Make this a yearly review process

Welcome to a special series on Rooted in Revenue, where we're documenting something extraordinary happening in Southern Oregon's Rogue Valley. Today we're kicking off our coverage of an innovative women's business accelerator program that's transforming lives and businesses in the region.

We're sitting down with the four remarkable women behind this initiative: Arin Fugate, who transformed a local networking group into a thriving community; Lisa Manyon, a global marketing strategist and content expert; Angelica Owens, a business strategist specializing in delegation and authentic sales; and Lany Sullivan, a systems and growth expert who helps tie it all together.

What started as a casual monthly meetup has exploded into a 2,000-member strong community of women supporting women, and now they've launched an intensive business accelerator program called, "The Accelerator." Over the coming months, we'll follow the journey of their first cohort of 16 participants, documenting their transformations, challenges, and successes.

This is more than just business education – it's about breaking down barriers, challenging money mindsets, and creating a sustainable model for women's economic empowerment that starts at the local level but has global implications.

Stay with us as we begin this journey, starting with our conversation with the four visionary women who brought The Accelerator to life.

Learn more about the Elevated Networking Society here.

Susan Finch and Lany Sullivan plunge into the muck of a crucial but often overlooked aspect of business operations: the client intake process. Coming fresh from their previous episode on intellectual property, they explore how even successful businesses like Susan's (with 20 years of experience) can benefit from implementing structured intake systems.

Whether you've been in business for six months or two decades, this episode reveals why having a clear, systematic approach to onboarding clients isn't just about organization – it's about increasing revenue, saving time, and working with clients who bring you joy. You'll learn practical tips for creating effective intake forms, structuring service packages, and avoiding common pitfalls that lead to scope creep and revenue loss. If you're tired of "winging it" with clients or want to streamline your business processes, this conversation offers actionable insights to transform your client onboarding experience.

Get a peek at Lany's here.

Join Susan Finch and Lany Sullivan in this eye-opening episode of Rooted in Revenue as they dive into the crucial topic of intellectual property. Discover what IP really means for your business, how to protect your creations, and why holding someone's intellectual property hostage is a major business faux pas. Whether you're a content creator, business owner, or working with contractors, this episode offers valuable insights to help you navigate the complex world of IP.

Disclaimers: Lany and Susan are not giving legal advice and are not attorneys. They are sharing what they have learned from their experiences and that of their clients.

Tips/Recommendations:

Lany:

1. Intellectual property includes anything you create, not just patents and trademarks.

Susan:

1. Be cautious when using services like Fiverr for logos - ensure you get vector files and ownership rights.