The holiday season isn’t just for product promos—it’s the perfect time to deepen relationships, build trust, and set the stage for the year ahead.

In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, shares how service-based business owners can use the holidays to connect with clients in meaningful, memorable ways.

From limited-time offers and reflective campaigns to thoughtful client appreciation strategies, Amanda breaks down how to turn the end of the year into a launchpad for visibility and growth.

If you’re ready to stand out amidst the seasonal noise and position your brand as the go-to partner for the new year, this episode will help you do it with clarity and substance.

You’ll learn:

• Why holiday marketing is a key opportunity for service-based growth
• How to design intentional, value-driven campaigns that stand out
• Creative ways to engage clients—from gift certificates to goal-setting offers
• How brands like Headspace and MasterClass use emotion to drive conversions
• How to maintain momentum after the holidays for a strong start to Q1