As Good As You Are

"We actually do well for our website. So imagine if our website was good."

A client said this to me recently and I haven't been able to stop thinking about it. She's been running her therapy practice for ten years. Two buildings — she owns them both. Four hundred clients a week. Clinical director with Ivy League training. A reputation that travels through every therapist, doctor, and school counselor in her area.

And a website that looks like every other practice in the state.

In this episode, I'm talking about the gap — not between success and failure, but between how good you are and how good you look to the people who don't know you yet. The ones Googling at midnight. The ones who just moved to town. The ones who need exactly what you offer but can't tell you're any different from the dozens of other options on their screen.

Word of mouth is the best marketing. But it has a ceiling. At some point, your brand needs to reach the people your reputation can't.

If you've ever thought "people just don't know what we actually do here" — this one's for you.

You've stared at your website a hundred times. Everything on it is accurate. Your services are listed. Your process is clear. So why isn't it connecting?

In this episode, I'm breaking down a psychological phenomenon that affects every expert in every field—and it's probably sabotaging your messaging right now.

I'll walk you through a 1990 Stanford study that completely changed how I think about communication (spoiler: it involves tapping songs on a table and a jaw-dropping 2.5% success rate), and I'll give you two frameworks that will transform how you write about what you do.

In this episode, you'll learn:

• Why your expertise—the very thing that makes you great at your job—is also making it nearly impossible to explain what you do
• The difference between "window" messaging and "mirror" messaging (and why one makes people trust you before they've ever met you)
• How to stop handing people a recipe and start serving them the meal
• Where to find the exact language your ideal clients are already using
• Why sometimes using industry jargon is actually the right move

Connect with me:

libertytype.com

instagram.com/libertytypeco

Have you ever noticed how magnetic someone is when they're fired up about what they do?

That fire almost always traces back to a story. A turning point. A mess that became a message.

In this episode, I'm talking about your origin story and why it's the one piece of credibility your competition can never replicate.

What I cover:

→ Why we trust people who've been where we're trying to go (more than people with textbooks and degrees)

→ The Breaking Bad principle: how understanding someone's origin creates connection, even when they do things we wouldn't normally forgive

→ What your origin story is NOT (this is important, so you don't tip into trauma dumping or manipulation)

→ A real example: the therapist who built a multi-location practice because she led with her own journey through addiction and eating disorder recovery

→ My own origin story and why I hid my journalism background for years (thinking it made me less credible when it was actually my differentiator)

→ The "nut graph" concept from journalism and how to apply it to your brand

→ Three questions to uncover your origin story, even if you think your past is unrelated to what you do now

Learn more: https://libertytype.com/

Follow along: https://www.instagram.com/libertytypeco/?hl=en

Most people study their competitors looking for gaps to fill. What aren't they doing? What can I add that they're missing?

But that approach leads to a hodgepodge of offerings and a brand that looks like everyone else's.

In this episode, I'm flipping the script on how to think about your competition. Instead of looking at what they're missing, I want you to look at what they've committed to. Their discipline. Their focus. That's the thing worth stealing.

I'm also breaking down what clarity actually means (hint: it's not just "being clear"), why a list of services doesn't define a brand, and the magnifying glass principle that changed how I talk to my own kids about focus.

If you're heading into this year wondering how to stand out, this episode is your starting point.

In this episode:

• Why adding more services keeps you invisible
• The real definition of clarity (and why it's about decision making, not communication)
• What a magnifying glass taught me about expertise
• The difference between generalists and specialists (and why higher level clients seek specialists)
• My challenge for you this year: what can you subtract?

https://libertytype.com/

https://www.instagram.com/libertytypeco/

What if building your own tech product didn’t require coding, a dev team, or a massive startup budget?

In this episode of As Good As You Are, I’m joined by Blessing Richardson, founder of Sayla.co, who helps service-based business owners step into the SaaS world by creating microtools—small, scalable digital products that expand your reach and generate revenue without the overwhelm of full-scale app development.

Blessing breaks down what microtools actually are, how they differ from traditional apps, and why they’re the next frontier for creative entrepreneurs who want to build smarter, not busier.

Together, we explore how service pros—like designers, coaches, and consultants—can turn their expertise into simple, high-impact tools that solve real client problems and open the door to passive income.

In this episode, we cover:

• What a microtool is (and how it compares to a full-scale app)
• How service providers can use microtools to scale beyond client work
• Real examples of non-technical founders successfully launching SaaS products
• The mindset shift required to step into the tech space with confidence
• How to know whether a microtool or app is right for your business

What if the next level of your success isn’t about working harder—but leading braver?

In this episode, Amanda Burg sits down with Dr. Taryn Fletcher, coach, bestselling author, TEDx speaker, and creator of the Brave Leader™ program, to talk about how leadership—not hustle—is the missing piece when it comes to meaningful growth.

After spending two decades transforming failing school systems and winning awards for her leadership, Dr. Taryn reached “the top” only to find herself trapped by red tape and politics. So she did what true disruptors do—she built something new. Within months, she scaled her mission-driven business to six figures (and beyond) by leading with vision and helping other changemakers do the same.

Together, they explore what it means to pivot into work that matters, how to build a business around your calling, and why leadership is the ultimate strategy for growth.

Inside this episode:

• How to know when it’s time to pivot—and how to do it with purpose
• Why leadership is the secret weapon for fast, sustainable growth
• The mindset shifts that helped Dr. Taryn grow to six figures in 90 days
• How to leverage your networks to build momentum and community
• What it really means to lead with courage, conviction, and clarity

If you’ve ever felt ready for more—but unsure how to make the leap—this episode is your invitation to step fully into your power.

You don’t need a publicist—or a press list—to become the brand everyone’s talking about.

In this episode, Amanda Burg sits down with Nicole Pearl, award-winning PR coach, journalist, and founder of The Beauty Girl, to talk about how small business owners can get featured in major media without a massive budget or insider connections.

With 20+ years as a beauty editor, freelance journalist, and on-air expert, Nicole knows both sides of the pitch inbox. She’s written for outlets like Oprah Daily and Byrdie, been featured in Forbes and The New York Times, and appeared on TODAY and ExtraTV. Now, she’s pulling back the curtain on what actually gets you noticed—and why visibility shouldn’t feel out of reach.

They talk about everything from the real lessons of “The Devil Wears Prada” era to showing up authentically on social media, crafting irresistible press angles, and why “beauty shouldn’t be a bitch—and neither should getting on TV.”

Inside this episode:

• How to pitch yourself like a journalist (even if you’ve never done PR before)
• The biggest myths about getting media coverage—and what to do instead
• Why credibility starts with clarity, not followers
• The mindset shifts that help you get seen, heard, and taken seriously
• Nicole’s unconventional lessons from 20 years in beauty and media

If you’re ready to build authority and visibility without chasing trends or playing small, this episode is your backstage pass.

What if your numbers could talk—and tell you exactly where your next profit breakthrough is hiding?

In this episode, Amanda Burg sits down with Kelsey Silver, the data detective for online business owners, to decode how analytics can become one of your most powerful (and least intimidating) business tools. Kelsey helps 6- and 7-figure entrepreneurs go beyond surface-level stats to uncover the real story behind their numbers—so they can make confident decisions that actually move the needle.

With a trauma-informed approach, she turns data overwhelm into clarity, helping you see what’s working, what’s not, and where your biggest opportunities are hiding in plain sight.

Inside this episode:

• Why most entrepreneurs avoid their data (and how to stop)
• The key difference between tracking numbers and interpreting them
• The metrics that actually matter for growth and retention
• How to spot hidden profit opportunities inside your launches and memberships
• Why small strategic shifts often lead to massive ROI

If data has ever felt confusing, cold, or emotionally charged, this conversation will help you rebuild trust with your numbers—and finally use them to scale smarter.

What if LinkedIn didn’t have to feel stiff, strategic, or performative?

In this episode, Amanda Burg sits down with Maya Stojkovich, LinkedIn strategist, educator, and founder of The Course Corrector, to talk about what it really takes to show up authentically—and effectively—on the platform.

Maya is redefining what visibility looks like on LinkedIn. Instead of forcing templates or corporate polish, she teaches entrepreneurs how to turn the platform into a playground for connection and experimentation. Her approach blends mindset, clarity, and strategy to help you attract clients, build relationships, and turn your content into an actual business driver.

Inside this episode:

• Why traditional LinkedIn “rules” are keeping you invisible
• How to create a strategy that feels aligned with your real personality
• What to post (and what not to) to attract the right clients
• How to use experimentation to grow faster and have more fun doing it
• Why being approachable beats being “the expert” every time

If you’ve ever thought, “I know I should be on LinkedIn, but…”—this episode is your permission slip to do it differently.

What if success stopped feeling like a grind—and started feeling like alignment?

In this episode, Amanda Burg sits down with Mindi Huebner, mindset and identity expert for high-achieving women, to explore what really drives success beneath the surface. Mindi shares why strategy alone can’t fix burnout or self-sabotage—and how the key to effortless achievement lies in reprogramming your subconscious identity.

Together, they unpack how to dismantle the outdated beliefs that tie worth to productivity, build self-trust, and create success that feels natural, not forced.

Inside this episode:

• Why identity—not strategy—is the true foundation of success
• How subconscious beliefs quietly shape your results
• The truth about willpower, motivation, and burnout
• How to rewire your self-image to align with your goals and values
• The role of self-trust and self-permission in effortless execution

If you’ve mastered the strategy but still feel stuck, this conversation will help you shift from doing more to becoming more.