Have you ever noticed how magnetic someone is when they're fired up about what they do?

That fire almost always traces back to a story. A turning point. A mess that became a message.

In this episode, I'm talking about your origin story and why it's the one piece of credibility your competition can never replicate.

What I cover:

→ Why we trust people who've been where we're trying to go (more than people with textbooks and degrees)

→ The Breaking Bad principle: how understanding someone's origin creates connection, even when they do things we wouldn't normally forgive

→ What your origin story is NOT (this is important, so you don't tip into trauma dumping or manipulation)

→ A real example: the therapist who built a multi-location practice because she led with her own journey through addiction and eating disorder recovery

→ My own origin story and why I hid my journalism background for years (thinking it made me less credible when it was actually my differentiator)

→ The "nut graph" concept from journalism and how to apply it to your brand

→ Three questions to uncover your origin story, even if you think your past is unrelated to what you do now

Learn more: https://libertytype.com/

Follow along: https://www.instagram.com/libertytypeco/?hl=en