What if your next big revenue win didn’t require more hustle—but more intention?

In this episode, Amanda Burg talks with Gemma Bonham-Carter, online business strategist and founder of a 7-figure education company that has helped over 14,000 entrepreneurs build businesses that work for their lives, not against them.

Gemma shares her evolution from lifestyle blogger to industry leader, the lessons she learned while living in France, and the story behind her popular Black Friday in a Box framework. Together, they explore how to simplify your strategy, create high-performing campaigns, and build a business that honors your time and energy.

Whether you’re planning a launch, exploring course creation, or ready to leverage AI to streamline your sales process, this episode is packed with clarity and real-world insight.

You’ll learn:

• How Gemma turned her Black Friday campaigns into consistent six-figure launches
• The power of simplifying your marketing to increase profit and peace
• What it takes to build a brand rooted in lifestyle, not burnout
• How to use AI tools to make content creation and offers smarter, not harder

Links: 

Check out the 27 emails Gemma sent in her latest 6-figure launch: https://learn.gemmabonhamcarter.com/emails/

Grab your copy of Gemma's Black Friday in a Box: https://gemmabonhamcarter.com/black-friday 

Don't know what to sell for Black Friday? Try out Gemma's free AI Assistant: https://learn.gemmabonhamcarter.com/blackfriday-dealbuilder/

What if your hardest chapter became the foundation of your most meaningful work?

In this episode, Amanda Burg talks with Linda Sidhu, quiz strategist, community builder, and public speaker, about how she turned a life-altering cancer diagnosis into a catalyst for connection, confidence, and business growth.

A former pharmaceutical sales professional turned six-figure entrepreneur, Linda shares how she uses personalized quiz strategies to help brands grow their lists and build communities rooted in authenticity. Together, they explore what it really means to find your visibility it-factor—and how genuine human connection can become the most powerful form of marketing you’ll ever use.

You’ll learn:

How Linda transformed her story into a purpose-driven business

The mindset shifts that turn adversity into opportunity

How to attract your audience through personalized, trust-based marketing

Discover your Visibility It-Factor

The Art of Gathering: How We Meet & Why It Matters by Priya Parker

Gen Z isn’t killing tradition—they’re rewriting what credibility looks like.

In this episode, Amanda Burg explores how Gen Z is reshaping the wellness industry and what every brand—wellness or not—can learn from their expectations. With a focus on authenticity, transparency, and purpose-driven storytelling, Amanda breaks down how this generation’s buying behavior signals a larger shift in how audiences define trust and value.

You’ll discover how the brands leading this change are trading performative marketing for real connection—and why showing up with honesty and human depth is now your biggest competitive advantage.

You’ll learn:

• Why Gen Z’s demand for authenticity is redefining modern marketing
• How transparency creates brand loyalty and long-term trust
• What it takes to build a human-centered content strategy that resonates
• How influencers and social proof shape this generation’s purchasing behavior

Whether you lead a wellness brand or any credibility-based business, this episode will help you future-proof your marketing with substance, not slogans.

What do professional sports and public relations have in common? According to Jen Hartmann, CEO of NEAT, the answer is discipline, adaptability, and the courage to get back up after every fall.

In this episode, Amanda Burg sits down with Jen to explore how her background in BMX racing shaped her leadership style and what it takes to build a boutique PR agency trusted by more than 300 brands—from startups to Fortune 500s. Jen shares her insights on growing a reputation rooted in integrity, navigating visibility without ego, and staying grounded as your success scales.

If you’ve ever wondered how to stay sharp, human, and respected while growing your business, this conversation will shift how you think about leadership.

Books Jen recommends:

• Word Slut by Amanda Montell
• Tits Up by Allison Gill
• No One Cares About Your Career by Kristen Meinzer
• I Will Teach You to Be Rich by Ramit Sethi

Visit NEAT Website

Follow Jen on social media: Instagram | LinkedIn

In a world obsessed with louder, faster, and flashier, quiet luxury is rewriting the rules of influence. In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, breaks down what this movement really means for experts and service providers who want to stand out—without shouting.

From its origins in fashion to its lessons for branding, Amanda unpacks how subtlety, craftsmanship, and intentional design can create stronger trust and higher perceived value than any marketing gimmick ever could.

If your work already speaks for itself, this episode will help your brand do the same.

You’ll learn:

• What “quiet luxury” really means in business today
• Why substance and restraint build more authority than hype
• How to design brands and experiences that feel timeless, not trendy
• Simple shifts that communicate confidence, clarity, and credibility

As AI becomes a daily part of business—writing copy, designing graphics, and even handling client communication—the real differentiator won’t be who uses it best. It’ll be who stays most human.

In this solo episode, Amanda Burg, founder of Liberty Type and host of As Good As You Are, explores how artificial intelligence is transforming branding and why emotional connection is quickly becoming the new currency of trust.

Amanda shares how to use AI strategically without losing the human essence that makes your brand memorable, and how to build an identity rooted in empathy, creativity, and genuine experience—qualities that no algorithm can replicate.

You’ll learn:

• How AI is reshaping the way businesses communicate and create
• Why emotional intelligence, not efficiency, is your biggest advantage
• Practical ways to strengthen your brand voice and visual identity in an AI-driven world
• How to use AI as a creative partner, not a replacement for authenticity

If you want your brand to remain irreplaceable in a world of automation, this episode will show you how.

Welcome to the very first episode of The Disruptor! In this kickoff episode, Amanda Burg, founder of Liberty Type, shares her journey from journalist to branding expert and unveils what’s in store for this podcast. If you’re a business owner ready to break the mold and become the only choice in your market, this is the show for you. Get a sneak peek into upcoming episodes, featuring actionable insights, solo deep-dives, and conversations with industry disruptors. Let’s transform your brand from just another option to the only one.

What to Expect in This Podcast:

• Solo episodes with Amanda breaking down trends, current events, and strategies to level up your branding and marketing.
• In-depth interviews with disruptors who’ve carved out their own lanes and set themselves apart in their industries.
• Actionable insights to help you stand out, own your space, and create a brand that’s impossible to ignore.

Connect with Amanda:

• Schedule Your Brand Audit
• Follow Amanda Burg on Instagram | LinkedIn

Join the Conversation: Where is your business blending in, and how can you start disrupting today? Share your thoughts with Amanda on Instagram @libertytypeco, and let’s get you closer to owning your space.