How can consistent branding attract your ideal clients? What are the elements of an authentic brand? How can we be fluid across all our social media platforms?

When we hear "branding," we often think of our logo, color palette, design, and other visual components. And you're right to think about that. Because while branding does involve those components, it goes so much deeper than that. Branding is your business's core values manifested into a visual identity. This is why brand strategists provide so much value to their clients. Not only do they create your design elements, but they also help you build an authentic brand that reflects your purpose and mission. They strategize a mix of your visual identity, brand perception, and other crucial factors that help you attract your ideal clients.

They help online business owners like you serve from a place of genuineness and foster deep connections with your ideal clients.

And when you think of your brand as so much more than your logo, you'll begin to attract your people, provide more value, and sign more clients.

In this episode, I have the privilege of bringing brand strategist Brittnee Smith on the podcast to talk about the value of authentic and consistent branding.