Sometimes, the easiest way toward success is working smarter, not harder. By learning how to market your genius and embrace your true strengths, you're on the right path to building a great brand. Crista Grasso is joined by motivational speaker, podcast host, and author Nikki Nash to discuss putting yourself in alignment with your goals and core values to resonate in the greatest way possible with your chosen audience. Nikki explains how conveying a clear message, highlighting your uniqueness, and shrugging off all kinds of marketing doubts are the ingredients to business success. Most importantly, she underlines the one factor every successful entrepreneur must never set aside: authenticity.