What does it take to create an effective and high converting copy for your brand and business? What are a few common mistakes that I should avoid when writing my sales page? Is it possible to include my values in my copy effectively?

When I went looking for a professional to handle my copy, I found our guest today, and we immediately clicked. Her name is Elli Runkles and she helps online business owners have their best launch ever by up-leveling their copy, messaging, and strategy. Whether you're preparing for your very first launch, you're frustrated because your launches aren't bringing in the sales you want, or you're ready to take your successful launches to a whole new level, Elli can help.

In this episode, Elli shares her 4-step process for copywriting (called The GROW Method), the two most common mistakes to avoid, one small action you can take for better copy, how the pandemic has impacted copywriting, and more. If you've been needing a boost to give your sales page or offer a new look, this episode will provide you useful and practical tips to get started today.

HIGHLIGHTS OF OUR CONVERSATION

2:13 - Elli's story and background

4:17 - The art and science of copywriting

5:44 - Elli's 4 step process for copywriting, aka The GROW Method

9:42 - How do I bring in my ideal client through my copy?

13:36 - The two most common mistakes

16:55 - Can professionals skip the process for creating copy?

19:31 - Developing a strong brand message

22:40 - How can I include my values in the copy effectively?

24:31 - Shifting your message during a pandemic

28:14 - One action to take today

31:46 - The final takeaway

CONNECT WITH ELLI

Check out her website - http://ellirunkles.com/

Connect on Instagram - https://www.instagram.com/ellirunkles/

Join the Facebook Group - https://www.facebook.com/ellirunkles

Download the checklist - http://ellirunkles.com/checklist/

ABOUT ME

Hi! I'm Mikayla, Social Media Strategist and Certified Life Coach. I help creatives and service-based online entrepreneurs grow their audience and online presence through compelling content and connection-based marketing.

After nearly 7 years in social media marketing and 4 years in online business, I've learned a thing or two about what it means to show up strategically, consistently, and effectively (aka in a way that attracts people to you and your business who are ready to hand over the cash)!

My holistic approach to social media gives you both the practical strategies and the mindset work needed to confidently and consistently show up on social media in a whole new way. Let me show you how!

Find me at my website - https://mikaylavictoria.com/

Connect on Instagram - https://www.instagram.com/themikaylavictoria

Grab your 7 Steps to Social Media Success Checklist - https://www.mikaylavictoria.com/checklist

CREDITS

Interview - Elli Runkles

Podcast edited and mixed by 51 features. Connect with Andrew at andrew {at} 51features {dot} com.