Tired of seeing high engagement on LinkedIn but few actual leads? In this episode, Scott and Nancy unpack an effective strategy using LinkedIn polls to identify potential clients hiding in plain sight among your connections.

They reveal how most professionals misuse polls as basic engagement tools, when they should be leveraging them as sophisticated research instruments that open doors to meaningful business conversations. You'll discover their unique two-poll approach, developed through years of LinkedIn expertise and client work.

Scott shares a recent success story where a single poll about LinkedIn algorithms not only generated dozens of comments but led to 8 new client inquiries, while Nancy breaks down the psychology behind effective poll questions that prompt people to self-identify their challenges.

Key takeaways:

• Why relevant, business-focused poll questions outperform generic engagement polls

• The strategic difference between Yes/No polls and multiple-choice formats

• How to naturally follow up with poll respondents without feeling pushy

• A systematic approach to using poll insights for content planning

• Tactical timing considerations that maximize poll performance

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