LinkedIn quietly added a button that lets anyone report your post as AI slop, and one tap can cut your reach before you ever notice.

It launched in July and lives in the three dot menu on every post and comment in the feed. No verification. No appeal process. Just a quiet drop in distribution and a private notice in your analytics dashboard.

In this episode we walk through what the feature actually does, why LinkedIn built it, and how to make sure your content never trips it.

What we cover:

• The exact location of the AI slop button and how to find it
• What happens to a post after someone reports it
• The Pangram Labs study showing 41% of long form LinkedIn posts are fully AI generated

• Why LinkedIn retired its own "enhance your post" writing tool
• The case for caution, because this button has no accountability built in
• When flagging content is fair and when it is simply unkind
• Six practical ways to keep AI out of your thinking and still use it well

Our position has not changed. AI belongs in your workflow as a tool that expands your voice and shortens the work. It does not belong in the seat where your point of view should be. LinkedIn is not punishing AI use, it is punishing absent effort, and that distinction is about to separate the accounts that grow from the ones that quietly stall.

RESOURCES
Free LinkedIn Thought Leadership Scorecard

Follow us on LinkedIn:

Scott Aaron: https://www.linkedin.com/in/scottaaroncoach/

Nancy Evans-Aaron: https://www.linkedin.com/in/nancyevans1/

If this episode was useful, follow the show, leave a rating, and send it to someone whose LinkedIn reach has been slipping.

Most LinkedIn profiles are missing three small things, and those three things are costing people visibility, reach, and business every single day.

In this episode we walk through the profile sections almost everyone skips... your custom LinkedIn URL, the call to action at the end of your About section, and how to actually use your Featured section. None of these take longer than fifteen minutes. None of them require creating new content.

If you are a coach, consultant, or service professional using LinkedIn to grow your business, these three fixes make you easier to find, easier to contact, and easier to follow somewhere you actually own.

In this episode:

• Why the smallest profile details are the ones people overlook most
• How to claim a custom LinkedIn URL, and the rules LinkedIn holds you to
• The two calls to action every About section should end with, and why they are not clickable on purpose
• Why your calendar link does not belong in your About section
• The mistake almost everyone makes with the Featured section
• The lead magnet, newsletter, website setup we recommend
• How to move people from LinkedIn to somewhere you actually own

Free LinkedIn thought leadership assessment:

Three minutes, and you get a report covering your profile, your network, your messaging, and your content, so you know exactly what to work on LinkedIn Thought Leader Scorecard | Expert Content Society

Follow us on LinkedIn:

Scott Aaron:   / scottaaroncoach  

Nancy Evans-Aaron:   / nancyevans1  

Enjoying the show? A rating and review helps more coaches and consultants find it, and we read every single one.

A post takes off. Reactions climb, comments come in from people you admire. Then Friday arrives, your calendar is exactly as empty as the week before, and you are left wondering what all of it was for.

This episode is about that gap.

We start with why smart people fall into the likes trap. It is not vanity, it is timing. LinkedIn gives you feedback in an hour and revenue takes months, so everyone starts optimizing for the signal they can actually see. And underneath that, the largest group of people on LinkedIn will read your post start to finish and never click a thing, which means the reactions counter was never measuring your audience in the first place.

Then we get practical. You will hear the three things that separate content built for applause from content that generates leads, why writing for one specific person beats writing for the feed, and the one closing line you can add to this week's post that gives the right reader a reason to reach out.

We also walk through the three warm touch points most people leave sitting there... the commenters who actually answer you, the poll voters who just told you where they are stuck, and the new subscribers almost nobody ever messages. Plus the poll Nancy ran that had people typing "I don't even know where to start" in the comments.

By the end you will have one small assignment for the week, plus the metrics worth watching and where to find them.

Because engagement only counts if it moves someone toward a conversation.

Want to know where your LinkedIn actually stands? Take the free LinkedIn Thought Leader Scorecard, a three minute assessment that scores your positioning, content, engagement, and lead generation:
LinkedIn Thought Leader Scorecard | Expert Content Society

Don't forget to subscribe so you don't miss future episodes.

#LinkedInLeadGeneration #ContentStrategyForCoaches #SocialSelling

What should I post today? It's the question that stalls most coaches, consultants, and entrepreneurs. And it usually isn't a creativity problem... it's a category problem. When everything is an option, nothing gets posted.

So in this episode we cut LinkedIn content down to four types:

• Teach. Video, carousel, or text. Practical and digestible, and specific, because the algorithm rewards content that clearly serves someone.
• Tell. Your story or a client's. The trust comes from sharing what didn't work, not just the wins.
• Ask. Simple polls. Yes, no, other. Then mine the answers for your next post, newsletter, or video.
• Take a Stand. Your actual point of view on what's happening in your industry.

We also cover where these four sit inside the deeper positioning and conversion work we teach in the Expert Content Society.

Want to know where your LinkedIn actually stands? Take the free LinkedIn Thought Leadership Scorecard, a three minute assessment: https://www.thetimetogrow.com/ecs-scorecard

Subscribe so you don't miss future episodes, and send us the topics you want us to cover. We read everything.

#LinkedInStrategy #ContentStrategyForCoaches #ThoughtLeadership

Excited to share the latest episode: Get Clients on LinkedIn: The 10-Minute Headline Fix!

In this episode, we dive deep into the one line on your LinkedIn profile that quietly decides whether your ideal clients stop or scroll... your headline. If you're a coach or consultant who's genuinely good at what you do but LinkedIn isn't bringing you clients, this one is for you.

Here's what we cover:

• Why your headline is the most-seen, most-overlooked part of your whole profile

• The mistake almost every coach and consultant makes (listing a job title instead of a promise)

• A simple fill-in-the-blank formula to reposition yourself as the go-to expert

• Real before-and-after examples you can borrow today

The 10-minute change you can make this week that starts working the moment you hit save

By the end, you'll know exactly how to turn a forgettable headline into one that gets you noticed, and how consistency turns that visibility into trust, and trust into clients.

Want to know how ready your LinkedIn really is to bring in clients? Take the free LinkedIn Thought Leader Scorecard. In about 3 minutes, you'll get your score out of 200 across positioning, content strategy, engagement, and lead generation, plus a clear picture of exactly where to focus next. LinkedIn Thought Leader Scorecard | Expert Content Society

Don't forget to subscribe so you don't miss future episodes.

#LinkedInTips #PersonalBranding #CoachingBusiness

People who post on LinkedIn just once a week grow 5.6 times faster than people who don't, and it has nothing to do with talent or free time. In this episode, we break down the exact LinkedIn content system that keeps you visible even on your busiest, most chaotic week.

If you're a coach, consultant, or service provider who's brilliant at what you do but keeps going quiet on LinkedIn the second work picks up, this one is for you. We're giving away the whole system for free, no fluff and no willpower required.

Here's what we get into:

Why the usual advice to "just post more" always fails busy experts, and what to do instead. The real data on why consistency quietly beats talent on LinkedIn, including the numbers from Buffer's study of over two million posts and the 2025 Edelman and LinkedIn trust report. The five parts of a content system that runs itself... your pillars, your batching ritual, your prompt library, your scheduling home, and the repurposing loop. And the fifth part is the one almost nobody does, which is exactly why most people's content dies the moment they get busy. Then we walk you through building the entire thing in about 90 minutes on a single calm afternoon.

By the end, you'll see that going quiet on LinkedIn was never a discipline problem. It's a system gap, and system gaps are fixable fast.

Knowing the system is one thing. Actually running it week after week, especially when you're slammed, is where most people get stuck doing it alone. That's exactly what we built Expert Content Society for. Inside, you get the AI-powered prompts, templates, and community that turn everything in this episode into content you actually publish, consistently. Come build it with us at Expert Content Society

If this episode made LinkedIn feel a little more doable, follow the show so you never miss one, and share it with a friend who's always "too busy to post."

Fewer than 3% of LinkedIn members post in a given week. Most people celebrate the low competition. Here's the part that's harder to swallow...

Your ideal clients are reading and never engaging. And if you measure LinkedIn by likes, you'll quit right before it starts working.

In this episode, we break down a 15 minute LinkedIn routine any coach or consultant can run tomorrow morning. Three blocks, five minutes each, and not one of them involves writing a post.

We walk through the full routine, comment, reply, connect, and get into the 1-9-90 rule that explains why your best clients stay silent. We cover why 42% of buyers check your profile before they'll even reply to you, and the one thing fifteen minutes a day simply cannot do for you.

Fifteen minutes gets you the audience. This episode is about what to do with them.

Follow the show so you don't miss what's next. Then tell us... which of the three blocks are you least likely to actually do? We already know the answer, and it's usually the one that matters most.

Want the content side of this too? Join our free 3-day LinkedIn workshop, July 27 to 29 at 12 PM EST: Clients on Command Workshop: Your LinkedIn Content Roadmap

LinkedIn content is what separates a feed full of polite likes from one that actually books calls, and in this episode we break down exactly how to fix the gap. If you are a service professional posting consistently but still hearing crickets when it comes to real clients, this one is for you.

We walk through the 4 types of LinkedIn content every service professional needs in their rotation:

Then we give away the part most people miss... the simple monthly mix that turns quiet followers into paying clients, plus a copyable five-day posting plan you can start running on Monday. No more staring at the post box wondering what to say.

You will walk away knowing what to post, when to post it, and why each piece moves someone closer to working with you.

Ready to actually build this into your week? Join us for our free 3-day LinkedIn workshop, July 27 to 29 at 12 PM EST, where we show you how to turn posts, polls, and newsletters into clients. Register for the free workshop here.

Follow the show so you never miss an episode, and share this one with a fellow service pro who needs it.

The LinkedIn algorithm changed, and the way it measures your reach is nothing like it used to be. In this episode, we break down the new math of LinkedIn reach... why likes barely count anymore, why saves and dwell time now drive distribution, and why a smaller, sharper account can suddenly out-reach someone many times its size.

If your posts feel like they are disappearing into the void, this one explains exactly what shifted and what to do about it.

Here is what we cover:

This is the version of LinkedIn that finally rewards real expertise over vanity metrics. If you are a coach, consultant, or service provider trying to turn content into actual clients, you will want to hear this.

Want to put it into practice? Join our free 3-day workshop, Clients on Command: The LinkedIn Content Roadmap, July 27 to 29 at 12 PM EST. Save your seat here: Clients on Command Workshop: Your LinkedIn Content Roadmap

Don't forget to follow the show so you don't miss future episodes, and share this one with a fellow service pro who needs to hear it.

Excited to share the latest episode: LinkedIn's New AI: What Service Pros Must Know in 2026!

In this episode, I dive deep into LinkedIn's new AI model, 360Brew, and what it actually means for coaches, consultants, and service providers. We unpack why the old playbook quietly stopped working (think engagement pods, hashtag stuffing, and chasing the perfect posting time), what the new AI rewards instead (a clear profile, your first 50 words, saves, and dwell time), and why a small, specific account can now outperform a big, generic one. If your reach has felt unpredictable lately, this episode explains exactly why... and what to do about it.

Want to put it into practice? Join my free 3-day workshop, Clients on Command: The LinkedIn Content Roadmap, July 27 to 29 at 12 PM EST. Save your seat here.

Don't forget to follow the show so you don't miss future episodes, and share this one with a fellow service pro who needs to hear it.

#LinkedInStrategy #LinkedInForCoaches #ContentMarketing