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#11 Navigating your SEO and Retargeting Success with Rob Ratliff
Mariana Dalto interviews Rob Ratliff about his entrepreneurial journey and early challenges. They discuss marketing strategies, the evolution of AI, and service diversification. Rob shares insights on SEO success, content quality, and expanding to paid ads and social media. They explore his book "Critical Point Marketing," common client challenges, retargeting strategies, and the GROW framework for email re-engagement. Rob offers targeting tips, advice on avoiding marketing mistakes, and provides additional resources. The episode concludes with a subscription reminder and final goodbyes.
ABOUT
Rob Ratliff is a multifaceted professional, serving as an author, speaker, entrepreneur, and business marketing coach. He is the owner of Marketing AI, where he has been at the forefront of marketing for local service companies across the United States for the past 14 years. His team leverages their extensive experience to help businesses achieve exceptional growth through the innovative GROW framework and advanced AI technologies, ensuring they target the right customers at the optimal time and place.
Rob's entrepreneurial journey includes owning and operating several successful businesses, which has provided him with invaluable insights and expertise. His deep understanding of business dynamics has been instrumental in assisting other companies in reaching their financial objectives. As a seasoned business marketing coach, Rob is dedicated to empowering businesses to thrive in competitive markets by utilizing cutting-edge strategies and tools.
In addition to his professional accomplishments, Rob is a sought-after speaker, sharing his knowledge and experiences at various conferences and events. His ability to translate complex marketing concepts into actionable strategies has made him a trusted advisor for many business owners. Rob's commitment to continuous learning and innovation ensures that his clients stay ahead of industry trends and achieve sustained success.
https://www.facebook.com/groups/businessgrowthmarketing
https://www.instagram.com/therobratliff/
https://x.com/therobratliff
https://www.youtube.com/@the-rob-ratliff
Rate, Review, & Follow me on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/channel/UCIhm2fBusYTkoiLTJFZXhTA
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
--
IF YOU ARE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU!
JOIN NOW: https://businessmadesimple.com/small-business-flight-school/?ref=marianarouaixdalto
(0:00) Introduction to Rob Ratliff and entrepreneurship journey
(1:37) Early entrepreneurial challenges and marketing strategies
(3:29) Marketing AI evolution and service diversification
(5:18) SEO success and content quality
(8:35) Expansion to paid ads and social media
(9:03) Overcoming early business challenges
(11:13) Insights from "Critical Point Marketing"
(15:11) Marketing consultation offer and common client challenges
(17:34) Retargeting and website visit strategies
(20:23) Email re-engagement and the GROW framework
(23:10) Targeting tips and avoiding marketing mistakes
(25:40) Closing remarks and additional resources
View all episodes
By Mariana DaltoMariana Dalto interviews Rob Ratliff about his entrepreneurial journey and early challenges. They discuss marketing strategies, the evolution of AI, and service diversification. Rob shares insights on SEO success, content quality, and expanding to paid ads and social media. They explore his book "Critical Point Marketing," common client challenges, retargeting strategies, and the GROW framework for email re-engagement. Rob offers targeting tips, advice on avoiding marketing mistakes, and provides additional resources. The episode concludes with a subscription reminder and final goodbyes.
ABOUT
Rob Ratliff is a multifaceted professional, serving as an author, speaker, entrepreneur, and business marketing coach. He is the owner of Marketing AI, where he has been at the forefront of marketing for local service companies across the United States for the past 14 years. His team leverages their extensive experience to help businesses achieve exceptional growth through the innovative GROW framework and advanced AI technologies, ensuring they target the right customers at the optimal time and place.
Rob's entrepreneurial journey includes owning and operating several successful businesses, which has provided him with invaluable insights and expertise. His deep understanding of business dynamics has been instrumental in assisting other companies in reaching their financial objectives. As a seasoned business marketing coach, Rob is dedicated to empowering businesses to thrive in competitive markets by utilizing cutting-edge strategies and tools.
In addition to his professional accomplishments, Rob is a sought-after speaker, sharing his knowledge and experiences at various conferences and events. His ability to translate complex marketing concepts into actionable strategies has made him a trusted advisor for many business owners. Rob's commitment to continuous learning and innovation ensures that his clients stay ahead of industry trends and achieve sustained success.
https://www.facebook.com/groups/businessgrowthmarketing
https://www.instagram.com/therobratliff/
https://x.com/therobratliff
https://www.youtube.com/@the-rob-ratliff
Rate, Review, & Follow me on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/channel/UCIhm2fBusYTkoiLTJFZXhTA
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: https://www.linkedin.com/in/marianadalto/
--
IF YOU ARE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU!
JOIN NOW: https://businessmadesimple.com/small-business-flight-school/?ref=marianarouaixdalto
(0:00) Introduction to Rob Ratliff and entrepreneurship journey
(1:37) Early entrepreneurial challenges and marketing strategies
(3:29) Marketing AI evolution and service diversification
(5:18) SEO success and content quality
(8:35) Expansion to paid ads and social media
(9:03) Overcoming early business challenges
(11:13) Insights from "Critical Point Marketing"
(15:11) Marketing consultation offer and common client challenges
(17:34) Retargeting and website visit strategies
(20:23) Email re-engagement and the GROW framework
(23:10) Targeting tips and avoiding marketing mistakes
(25:40) Closing remarks and additional resources