Coming out of a recent experience I began thinking about the difference between being OF service, and being IN service. I got quiet and you'll hear it in this episode...

There are most definitely times in our own business when we come to understand the distinction... AND it's something I speak of as it relates to the role and purpose of Marketing - inside your business...it is both OF service and it is IN service.

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Learn more about how we are in service to a lighter approach Marketing, to be of service to solo & micro business owners:

www.lightonmarketing.ca

Connect with more as a coherent, conscious consumer:

https://lightonmarketing.substack.com