In this episode of the Level Up Show, Edward is joined by Bill McCormick, Chief Sales Officer at Social Sales Link. He shares that, of all the social media platforms out there, LinkedIn is special as it is designed primarily for people to network and build their contacts.
Bill advocates a permission-based approach instead of the usual pitching. Not only does this differentiate you from the vast majority of sellers, it also gives you the right to have conversations which transform into sales conversations naturally.