Jon is joined by Tom from Lighthouse London to talk about the filter process they both go through when deciding to take on or pitch for a specific piece of work or project.

The list of criteria discussed is not meant to be a prescriptive list we believe every agency should abide by, it’s just a discussion of the criteria that we run through when making those decisions and hopefully there are points that encourage or inspire others.

Find us online

Jon Darke - @darkejon

Every Interaction - @everyinteract / www.everyinteraction.com

Special guest – Tom Johnson - @mrhaste

Lighthouse - @wearelighthouse / www.wearelighthouse.com