These days, people really do want to connect to your brand, and they're going to buy more from the businesses and brands that they trust and have those genuine connections with. Pat Flynn's book Superfans explores how having an engaged community can help you grow your business. This book was such a fun and interesting read for me, so I want to share some key takeaways with you!

Most of what I'm sharing here is from the introduction or part one of the book. So, you'll need to read the book to get all of the details!

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