Smart in Public

11 - Thoughts and Prayers to Intuit’s PR team


Listen Later

Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who manages the C-suite.

Episode time stamps:

1:14 - Case Study: Intuit and The Verge Interview
4:35 - Analysis of Intuit's PR Response
9:43 - The Importance of Executive Preparation
14:40 - Navigating Media Relationships and Expectations
20:57 - Preparing for Executive Interviews
24:12 - Handling Unexpected Questions
26:54 - Understanding the Journalist's Perspective
28:17 - The Role of PR in Interview Outcomes


Connect with us on:

  • Instagram
  • TikTok
  • Web

Have a topic or a guest idea? Email us at [email protected]

...more
View all episodesView all episodes
Download on the App Store

Smart in PublicBy Katie Boysen & Katie Dufficy

  • 5
  • 5
  • 5
  • 5
  • 5

5

7 ratings


More shows like Smart in Public

View all
Fresh Air by NPR

Fresh Air

37,841 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,089 Listeners

Pivot by New York Magazine

Pivot

9,289 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

The Daily by The New York Times

The Daily

110,853 Listeners

Up First from NPR by NPR

Up First from NPR

55,930 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,933 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,418 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,458 Listeners

Hard Fork by The New York Times

Hard Fork

5,463 Listeners

IMO with Michelle Obama and Craig Robinson by Higher Ground

IMO with Michelle Obama and Craig Robinson

12,956 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,404 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,326 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

7,891 Listeners

Attention Shift by Allison Braley and Sean Garrett

Attention Shift

10 Listeners