
Sign up to save your podcasts
Or
Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who manages the C-suite.
Episode time stamps:
1:14 - Case Study: Intuit and The Verge Interview
4:35 - Analysis of Intuit's PR Response
9:43 - The Importance of Executive Preparation
14:40 - Navigating Media Relationships and Expectations
20:57 - Preparing for Executive Interviews
24:12 - Handling Unexpected Questions
26:54 - Understanding the Journalist's Perspective
28:17 - The Role of PR in Interview Outcomes
Connect with us on:
Have a topic or a guest idea? Email us at [email protected]
5
77 ratings
Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who manages the C-suite.
Episode time stamps:
1:14 - Case Study: Intuit and The Verge Interview
4:35 - Analysis of Intuit's PR Response
9:43 - The Importance of Executive Preparation
14:40 - Navigating Media Relationships and Expectations
20:57 - Preparing for Executive Interviews
24:12 - Handling Unexpected Questions
26:54 - Understanding the Journalist's Perspective
28:17 - The Role of PR in Interview Outcomes
Connect with us on:
Have a topic or a guest idea? Email us at [email protected]
37,841 Listeners
32,089 Listeners
9,289 Listeners
1,260 Listeners
110,853 Listeners
55,930 Listeners
14,933 Listeners
5,418 Listeners
57,458 Listeners
5,463 Listeners
12,956 Listeners
15,404 Listeners
3,326 Listeners
7,891 Listeners
10 Listeners