TubbTalk: The Podcast for Managed Service Providers

[11] Using Social Media to Win Local Business


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In episdode 11 of TubbTalk, I talk with Chris Marr, a Social Media and Marketing expert.

Chris and I discuss:-

  • Overcoming the common objection "We don't use Social Media because our customers don't use it"
  • Why Social Media is worthwhile for local businesses
  • The perils of not prioritising Social Media (or any type of Marketing) in Small Business
  • Examples of Social Media opportunities for local businesses
  • The mistake of using Social Media to sell to people
  • Who your competition really is on Social Media
  • Joining the dots - How the principles of off line networking successfully work in social networking
  • How a small business can build a following on Social Media
  • The power of Twitter lists
  • Why should businesses seek out Twitter chats
  • Details of The Content Marketing Academy event in Edinburgh

Mentioned in This Episode

  • Learning Everyday
  • The Content Marketing Academy Facebook group
  • The Content Marketing Academy Conference in Edinburgh, 3rd-4th September, 2015
  • @ChrisMarr101 on Twitter

Mentioned in this episode:

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Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.

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TubbTalk: The Podcast for Managed Service ProvidersBy Richard Tubb

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