In this episode, Monica joins the podcast to discuss common procurement challenges faced by Managed Service Providers (MSPs). Introduced by a mutual client, Monica has focused on the procurement module in ConnectWise, which directly impacts the effective production of management accounts. Monica highlights the top three procurement mistakes MSPs make: overcomplicating the process, not understanding responsibilities, and failing to complete the quote to cash process. She offers practical tips, such as simplifying procurement, using spreadsheets initially, and effectively managing vendor relationships. The conversation also explores when to invest in PSA tools, leveraging procurement systems for better vendor communication, and balancing inventory to streamline operations. Monica shares insights on managing client expectations and the benefits of treating procurement as a profit centre rather than a cost centre. The episode concludes with advice on vendor score carding and the importance of a structured procurement role, emphasising a disciplined yet flexible approach to procurement.

00:00 Introduction and Guest Welcome

00:28 Understanding Procurement in MSPs

00:55 Top Procurement Mistakes

01:06 Simplifying the Procurement Process

02:15 The Role of PSAs in Procurement

03:10 Spreadsheet vs PSA Debate

03:28 Responsibilities in Procurement

05:33 Integrating with Vendors

06:18 Building Supplier Relationships

07:23 Effective Procurement Practices

08:08 Managing Procurement Responsibilities

10:08 Procurement Best Practices

11:52 Training and Expectations

14:18 Handling Urgent Client Requests

17:28 Vendor Score carding

22:24 Stock Management for MSPs

24:39 Monetising Procurement Services

29:00 Conclusion and Contact Information

Connect with Monica Ozaruk on LinkedIn by clicking here –https://www.linkedin.com/in/monicaozaruk

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here –https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

In this episode, we reconnect with Nick O'Donovan, who provides an overview of Huntress' operations, particularly their growth and expansion into Europe, with a focus on enhancing relationships with MSPs. He highlights Huntress' efforts in recruiting and maintaining a strong team, despite industry challenges, and the success of their recent roadshow series. Nick also discusses the company's product offerings, including EDR, Microsoft 365 identity protection, security awareness, phishing solutions, and a SIEM offering. Key topics covered include the importance of affordable security solutions for small to medium businesses, the integration with Microsoft Defender, and Huntress' innovative Neighbourhood Watch program. The episode concludes with valuable advice for MSPs on improving their closure rates for upselling security products to clients. 

00:00 Introduction and Reconnection 

00:26 Overview of Huntress 

01:02 Huntress' European Expansion 

01:43 Roadshow Success and Community Engagement 

03:14 Recruitment Challenges and Strategies 

04:25 Neighbourhood Watch Program 

08:15 Approaching Cybersecurity as an MSP 

16:50 Security Awareness Training 

20:37 Final Thoughts and Tips for MSPs 

Connect with Nick O’Donovan on LinkedIn by clicking here –https://www.linkedin.com/in/nicholasodonovan 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/  

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/ 

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, the hosts welcome Shawn, a seasoned MSP expert, to discuss the concept of 'co-opetition,' a blend of cooperation and competition among Managed Service Providers (MSPs). Shawn shares insights from his 25-year journey in the MSP industry, his experience with peer groups, and his current role in running events and providing coaching through Encore Strategic. He emphasises the importance of community and peer groups in overcoming industry challenges and improving business practices. The discussion also touches on the need for MSPs to properly value their services and adjust their pricing models. Shawn also highlights the benefits of forming strategic partnerships and peer group collaborations to enhance service delivery and business growth. 

00:00 Welcome and Introductions 

00:24 Life Between New Hampshire and Aruba 

01:36 Diving into Co-opetition 

02:04 The Value of Peer Groups 

04:44 Overcoming Competition Fears 

09:04 Pricing Strategies for MSPs 

18:46 Client Relationships and Growth 

22:27 Global Collaboration and Community 

27:55 Upcoming Events and Conclusion 

Connect with Shawn Walsh on LinkedIn by clicking here – https://www.linkedin.com/in/encorestrategic/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris  

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/    

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, Devin returns to discuss the value and strategies of podcast advertising for Managed Service Providers (MSPs). The conversation explores how podcast advertising draws parallels with traditional radio advertising and how it serves as a viable brand awareness tool amid the challenges of digital advertising attribution. Devin highlights the importance of niche targeting and the evolution of buying ad slots in podcasts. The discussion also covers how MSPs can utilise shorter video content, the role of LinkedIn for B2B marketing, and the significance of leveraging word-of-mouth referrals and loyalty marketing. Additionally, insights are shared on the effective use of various marketing tools and strategies to build credibility and enhance referral marketing for MSPs. 

00:00 Welcome Back, Devin! 

00:49 The Rise of Podcast Advertising 

04:17 Choosing the Right Podcasts for MSPs 

11:37 Maximizing Podcast Content 

13:37 The Power of Short-Form Video 

18:35 Leveraging LinkedIn for MSP Marketing 

21:41 The Importance of Referral Marketing 

28:41 Concluding Thoughts and Shameless Plugs 

Connect with Devin Rose on LinkedIn by clicking here –https://www.linkedin.com/in/mrdevinrose 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, hosts Adam and Daniel are joined by David and Alex to discuss the origins and rapid growth of the MSP Show, an event dedicated to managed service providers (MSPs) set to take place at the London Excel on May 14th and 15th. The conversation covers the transition from the long-established SITS IT support show to the specialised MSP show, noting how it has expanded its focus to include content on sales, marketing, finance, mergers and acquisitions, and more. They highlight the importance of in-person networking, the extensive list of exhibitors, and the diverse sessions expected to attract over 70 vendors and more than 4,000 attendees. Additionally, the speakers introduce new features for the 2025 event, such as a nostalgic 'Wonder Years' area, dual-branded keynote theatres, specialised meeting hubs, and dedicated networking drinks. Emphasising the role of face-to-face events in fostering community and business growth, David and Alex encourage MSP owners and leaders to attend and fully engage with the range of learning and networking opportunities available. 

00:00 Welcome and Introductions 

00:44 Origins of the MSP Show 

03:37 Evolution and Growth of the MSP Show 

06:20 Exciting Features and Networking Opportunities 

08:17 Tips for Maximizing Your Experience 

14:17 The Importance of Community and Face-to-Face Events 

21:21 Final Thoughts and Event Details 

More information and to book for the MSP Show at https://eventdata.uk/VisitorMSP/SITS2025.aspx?TrackingCode=MSP114 

Connect with Alex Harris on LinkedIn by clicking here – https://www.linkedin.com/in/alexandra-harris-548843165/  

Connect with David Maguire on LinkedIn by clicking here – 

https://www.linkedin.com/in/david-maguire-85a81120/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, Alex shares insights into effective presentations and sales techniques. Emphasising the importance of neural spikes like the 'one big clap' and the use of the Pomodoro timer, Alex explains how these methods help maintain audience engagement. The discussion continues with lead generation strategies, focusing on the 12-4-3 method for creating consistent, valuable content. Alex then elaborates on the importance of familiarity and consistency in social media marketing, using platforms like LinkedIn and tools like Dripify. The conversation concludes with essential steps for a successful first-time appointment, stressing the importance of thorough preparation and understanding the human element of sales interactions. 

00:00 Introduction and Icebreaker 

00:37 The Concept of Neural Spikes 

02:14 Sales Techniques and Lead Generation 

03:21 The 12-4-3 Marketing Method 

06:10 Creating Engaging Content 

13:08 Driving Traffic to Your Content 

25:07 First Time Appointments and Sales Calls 

29:04 Conclusion and Next Steps 

Connect with Alex Smith on LinkedIn by clicking here – https://www.linkedin.com/in/alexander-charles-smith 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, Tech Tribe members Daniel and Ben explore the complexities MSPs face when dealing with legacy business applications. They discuss the importance of understanding the client's perspective and the reasons these outdated systems persist. Ben shares strategies for modernising these systems, including breaking down large problems into smaller ones, virtualising old servers, and involving developers for software support. They also explore the importance of choosing the right platforms and the potential for automating and improving existing processes. The conversation wraps up with insights on working effectively with MSPs, the role of discovery projects, and the burgeoning interest in artificial intelligence within the tech industry. 

00:00 Introduction and Background 

00:27 Challenges with Legacy Systems 

02:38 Approaches to Modernisation 

06:37 Support and Maintenance Considerations 

09:45 Choosing the Right Technology Stack 

12:50 Discovery and Proof of Concept Projects 

14:52 Collaboration Between MSPs and Developers 

24:05 Automation and Efficiency 

29:31 Conclusion and Contact Information 

Connect with Ben Lange on LinkedIn by clicking here – https://www.linkedin.com/in/benlange1 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode of 'It's a Numbers Game,' hosts Adam and Daniel are joined by special guest Mark Peacock, a pricing expert who runs the company Pricemaker. Mark discusses the crucial, yet often overlooked, area of pricing and shares effective strategies for business growth. The conversation covers the psychology of pricing, client profitability analysis, and the importance of annual price increases. Key insights include the impact of small price changes on net profit, the concept of price anchoring, and segmenting clients for tailored price adjustments. Mark emphasises the need for confidence in pricing decisions and offers practical tips for MSPs and businesses to enhance their pricing power. The episode also touches on common psychological barriers to proper pricing and aims to demystify this often daunting area. This engaging and valuable discussion is a must-listen for business owners looking to improve their bottom line.

00:00 Introduction and Guest Welcome

00:18 The Importance of Pricing in Business

07:54 Understanding Client Profitability

13:41 Annual Price Increases

22:33 The Psychology of Pricing

31:36 Conclusion and Contact Information

DM Adam or Daniel to request a copy of the “Raise your prices without raising eyebrows” guide. 

Connect with Mark Peacock on LinkedIn by clicking here –https://www.linkedin.com/in/mark-peacock-pricemaker

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

In this podcast episode, Nicole Stracey, the Growth and Partnership Manager at AnswerConnect UK, joins the host to discuss the benefits and intricacies of using a 24/7 live answering service for Managed Service Providers (MSPs) across the UK, US, and Canada. Nicole explains how AnswerConnect supports MSPs by handling customer calls around the clock, allowing IT specialists to focus on their core tasks while ensuring clients receive immediate attention and resolution of their issues. The conversation covers the importance of customer service in the IT sector, the training of AnswerConnect's agents, the integration with client systems, and the customisable scripting that ensures seamless operations. The episode also touches on the global nature of business today, the significance of first impressions, and practical use cases for MSP owners to implement such a service. Lastly, a shared interest in Formula One is briefly mentioned, making for a well-rounded discussion on improving customer service through effective call handling.

00:00 Introduction and Guest Welcome

00:20 Nicole's Role and AnswerConnect Overview

01:09 Importance of 24/7 Support for MSPs

04:48 How AnswerConnect Integrates with MSPs

09:10 Training and Handling Customer Calls

11:53 Customisation and Client Expectations

21:37 Internationalisation and Global Support

27:22 Conclusion and Contact Information

Connect with Nicole Stacey on LinkedIn by clicking here – https://www.linkedin.com/in/nicolestracey

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, Louis returns to discuss developments in SEO and local lead generation for Managed Service Providers (MSPs). Louis highlights the importance of MSPs taking advantage of local SEO, especially using Google Maps profiles, to attract leads. He emphasises the need for MSPs to build an attractive and trustworthy Google Business profile with plenty of positive reviews. Louis also introduces a new self-implementation product designed to help MSPs take control of their marketing efforts and save costs, stressing the significance of a collaborative approach between owners and marketers. Daniel and Adam reiterate the importance of prioritising sales and marketing for business growth. 

00:00 Welcome Back, Louis! 

00:23 Current Trends in MSP Lead Generation 

01:46 The Power of Local SEO 

03:28 Niche Marketing Strategies for MSPs 

06:46 Optimizing Your Google Business Profile 

14:34 The Importance of Reviews 

20:51 Introducing a New Lead Generation Product 

27:16 Final Thoughts and Wrap-Up 

Connect with Louis Veldhuijzen on LinkedIn by clicking here – https://www.linkedin.com/in/lodewijk-veldhuijzen/  

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned!