In this episode, Devin returns to discuss the value and strategies of podcast advertising for Managed Service Providers (MSPs). The conversation explores how podcast advertising draws parallels with traditional radio advertising and how it serves as a viable brand awareness tool amid the challenges of digital advertising attribution. Devin highlights the importance of niche targeting and the evolution of buying ad slots in podcasts. The discussion also covers how MSPs can utilise shorter video content, the role of LinkedIn for B2B marketing, and the significance of leveraging word-of-mouth referrals and loyalty marketing. Additionally, insights are shared on the effective use of various marketing tools and strategies to build credibility and enhance referral marketing for MSPs. 

00:00 Welcome Back, Devin! 

00:49 The Rise of Podcast Advertising 

04:17 Choosing the Right Podcasts for MSPs 

11:37 Maximizing Podcast Content 

13:37 The Power of Short-Form Video 

18:35 Leveraging LinkedIn for MSP Marketing 

21:41 The Importance of Referral Marketing 

28:41 Concluding Thoughts and Shameless Plugs 

Connect with Devin Rose on LinkedIn by clicking here –https://www.linkedin.com/in/mrdevinrose 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, hosts Adam and Daniel are joined by David and Alex to discuss the origins and rapid growth of the MSP Show, an event dedicated to managed service providers (MSPs) set to take place at the London Excel on May 14th and 15th. The conversation covers the transition from the long-established SITS IT support show to the specialised MSP show, noting how it has expanded its focus to include content on sales, marketing, finance, mergers and acquisitions, and more. They highlight the importance of in-person networking, the extensive list of exhibitors, and the diverse sessions expected to attract over 70 vendors and more than 4,000 attendees. Additionally, the speakers introduce new features for the 2025 event, such as a nostalgic 'Wonder Years' area, dual-branded keynote theatres, specialised meeting hubs, and dedicated networking drinks. Emphasising the role of face-to-face events in fostering community and business growth, David and Alex encourage MSP owners and leaders to attend and fully engage with the range of learning and networking opportunities available. 

00:00 Welcome and Introductions 

00:44 Origins of the MSP Show 

03:37 Evolution and Growth of the MSP Show 

06:20 Exciting Features and Networking Opportunities 

08:17 Tips for Maximizing Your Experience 

14:17 The Importance of Community and Face-to-Face Events 

21:21 Final Thoughts and Event Details 

More information and to book for the MSP Show at https://eventdata.uk/VisitorMSP/SITS2025.aspx?TrackingCode=MSP114 

Connect with Alex Harris on LinkedIn by clicking here – https://www.linkedin.com/in/alexandra-harris-548843165/  

Connect with David Maguire on LinkedIn by clicking here – 

https://www.linkedin.com/in/david-maguire-85a81120/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, Alex shares insights into effective presentations and sales techniques. Emphasising the importance of neural spikes like the 'one big clap' and the use of the Pomodoro timer, Alex explains how these methods help maintain audience engagement. The discussion continues with lead generation strategies, focusing on the 12-4-3 method for creating consistent, valuable content. Alex then elaborates on the importance of familiarity and consistency in social media marketing, using platforms like LinkedIn and tools like Dripify. The conversation concludes with essential steps for a successful first-time appointment, stressing the importance of thorough preparation and understanding the human element of sales interactions. 

00:00 Introduction and Icebreaker 

00:37 The Concept of Neural Spikes 

02:14 Sales Techniques and Lead Generation 

03:21 The 12-4-3 Marketing Method 

06:10 Creating Engaging Content 

13:08 Driving Traffic to Your Content 

25:07 First Time Appointments and Sales Calls 

29:04 Conclusion and Next Steps 

Connect with Alex Smith on LinkedIn by clicking here – https://www.linkedin.com/in/alexander-charles-smith 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, Tech Tribe members Daniel and Ben explore the complexities MSPs face when dealing with legacy business applications. They discuss the importance of understanding the client's perspective and the reasons these outdated systems persist. Ben shares strategies for modernising these systems, including breaking down large problems into smaller ones, virtualising old servers, and involving developers for software support. They also explore the importance of choosing the right platforms and the potential for automating and improving existing processes. The conversation wraps up with insights on working effectively with MSPs, the role of discovery projects, and the burgeoning interest in artificial intelligence within the tech industry. 

00:00 Introduction and Background 

00:27 Challenges with Legacy Systems 

02:38 Approaches to Modernisation 

06:37 Support and Maintenance Considerations 

09:45 Choosing the Right Technology Stack 

12:50 Discovery and Proof of Concept Projects 

14:52 Collaboration Between MSPs and Developers 

24:05 Automation and Efficiency 

29:31 Conclusion and Contact Information 

Connect with Ben Lange on LinkedIn by clicking here – https://www.linkedin.com/in/benlange1 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode of 'It's a Numbers Game,' hosts Adam and Daniel are joined by special guest Mark Peacock, a pricing expert who runs the company Pricemaker. Mark discusses the crucial, yet often overlooked, area of pricing and shares effective strategies for business growth. The conversation covers the psychology of pricing, client profitability analysis, and the importance of annual price increases. Key insights include the impact of small price changes on net profit, the concept of price anchoring, and segmenting clients for tailored price adjustments. Mark emphasises the need for confidence in pricing decisions and offers practical tips for MSPs and businesses to enhance their pricing power. The episode also touches on common psychological barriers to proper pricing and aims to demystify this often daunting area. This engaging and valuable discussion is a must-listen for business owners looking to improve their bottom line.

00:00 Introduction and Guest Welcome

00:18 The Importance of Pricing in Business

07:54 Understanding Client Profitability

13:41 Annual Price Increases

22:33 The Psychology of Pricing

31:36 Conclusion and Contact Information

DM Adam or Daniel to request a copy of the “Raise your prices without raising eyebrows” guide. 

Connect with Mark Peacock on LinkedIn by clicking here –https://www.linkedin.com/in/mark-peacock-pricemaker

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned!

In this podcast episode, Nicole Stracey, the Growth and Partnership Manager at AnswerConnect UK, joins the host to discuss the benefits and intricacies of using a 24/7 live answering service for Managed Service Providers (MSPs) across the UK, US, and Canada. Nicole explains how AnswerConnect supports MSPs by handling customer calls around the clock, allowing IT specialists to focus on their core tasks while ensuring clients receive immediate attention and resolution of their issues. The conversation covers the importance of customer service in the IT sector, the training of AnswerConnect's agents, the integration with client systems, and the customisable scripting that ensures seamless operations. The episode also touches on the global nature of business today, the significance of first impressions, and practical use cases for MSP owners to implement such a service. Lastly, a shared interest in Formula One is briefly mentioned, making for a well-rounded discussion on improving customer service through effective call handling.

00:00 Introduction and Guest Welcome

00:20 Nicole's Role and AnswerConnect Overview

01:09 Importance of 24/7 Support for MSPs

04:48 How AnswerConnect Integrates with MSPs

09:10 Training and Handling Customer Calls

11:53 Customisation and Client Expectations

21:37 Internationalisation and Global Support

27:22 Conclusion and Contact Information

Connect with Nicole Stacey on LinkedIn by clicking here – https://www.linkedin.com/in/nicolestracey

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/  

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, Louis returns to discuss developments in SEO and local lead generation for Managed Service Providers (MSPs). Louis highlights the importance of MSPs taking advantage of local SEO, especially using Google Maps profiles, to attract leads. He emphasises the need for MSPs to build an attractive and trustworthy Google Business profile with plenty of positive reviews. Louis also introduces a new self-implementation product designed to help MSPs take control of their marketing efforts and save costs, stressing the significance of a collaborative approach between owners and marketers. Daniel and Adam reiterate the importance of prioritising sales and marketing for business growth. 

00:00 Welcome Back, Louis! 

00:23 Current Trends in MSP Lead Generation 

01:46 The Power of Local SEO 

03:28 Niche Marketing Strategies for MSPs 

06:46 Optimizing Your Google Business Profile 

14:34 The Importance of Reviews 

20:51 Introducing a New Lead Generation Product 

27:16 Final Thoughts and Wrap-Up 

Connect with Louis Veldhuijzen on LinkedIn by clicking here – https://www.linkedin.com/in/lodewijk-veldhuijzen/  

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this podcast episode, Adam Morris speaks with Mark Lamb, founder of HighGround, about his journey from running a Managed Service Provider (MSP) to developing a software product. Mark discusses the challenges of helping customers understand their IT spend and the transition from service-based to product-based business models. He elaborates on the mistakes made during the software development and the lessons learned, including the importance of visually demonstrating IT spend to customers. Mark also shares insights on the evolving role of MSPs, the importance of a VCIO, and how HighGround aims to enhance MSP sales and cybersecurity posture. The episode concludes with Mark providing three tips for MSPs looking to develop software products and reflecting on the future of IT services. 

00:00 Introduction and Setting the Scene 

00:12 The Origin Story of High Ground 

00:26 Challenges Faced by MSPs 

01:35 Transitioning from MSP to Software Development 

02:27 Lessons Learned in Software Development 

04:38 Funding and Initial Development 

06:00 Pivoting the Product Focus 

06:56 Launching and Iterating the Product 

07:50 Emotional Journey and Team Contributions 

09:24 Top Tips for Building a Software Product 

11:07 Addressing MSP Client Challenges 

14:16 High Ground's Visual Tools and Features 

19:53 Future Vision and Industry Trends 

27:41 Conclusion and Contact Information 

Connect with Mark Lamb on LinkedIn by clicking here –https://www.linkedin.com/in/mark-lamb-13077918/ 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this podcast episode, Simon discusses his journey and current endeavors in the Managed Service Provider (MSP) world, including his background in IT and the establishment of his MSP business, Host My Office, 12 years ago. Simon delves into the benefits and challenges of hosted desktop solutions, particularly for professional services like accountants and legal firms, and predicts its relevance for about another decade. The conversation then shifts to cyber security, with Simon explaining the genesis and operations of his new business, Cyber Guards, which provides a comprehensive security platform to other MSPs. Key points include the integration of security products, the importance of simplifying tech for easier client understanding, and the value of continuous evaluation and collaboration within MSP businesses.

00:00 Welcome and Introduction

00:05 Simon's Journey into the MSP World

02:07 Hosted Desktop: Evolution and Relevance

08:06 Cyber Security: The New Frontier

11:10 Navigating MSP and Cyber Security Solutions

16:08 Simplifying Security for MSPs

28:13 Final Thoughts and Contact Information

Connect with Simon Luck on LinkedIn by clicking here –https://www.linkedin.com/in/itsupportsoutheast/?originalSubdomain=uk 

Connect with Daniel Welling on LinkedIn by clicking here  - https://www.linkedin.com/in/daniel-welling-54659715/ 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned! 

In this episode, the Adam and Daniel welcome Alex, an inspiring one-person MSP, to discuss his unique journey. The conversation covers his experience working in various IT roles, including his time at BBC and the 2012 Olympics broadcast team. Alex shares his decision to avoid hiring staff and instead leverage outsourced services, describing his model'. They discuss the nuances of managing small to medium-sized enterprises (SMEs) without servers, focusing on client resilience and immediate support solutions. Additionally, Alex sheds light on his networking strategies, particularly through BNI (Business Network International), and emphasises the importance of building quality referral relationships. The conversation shifts to the debate on artificial vs. actual intelligence, where Alex gives his perspective on ChatGPT and Microsoft recent innovations in AI. Finally, Alex shares a unique, offbeat request related to his work with coal power station ash waste and its applications. The episode provides invaluable insights into creating a sustainably successful one-person MSP and navigating the evolving AI landscape. 

00:00 Welcome and Introduction 

00:05 Meeting at Tech Tribe 

00:25 Inspiration Behind London Tech Tribe 

00:45 Today's Topics: AI vs Actual Intelligence 

00:58 Alex's Business Journey 

02:52 The Catalyst: Outsourcing IT Helpdesk 

04:17 Focus on Small Clients and Resilience 

05:33 The Importance of 24/7 IT Helpdesk 

07:01 Running a One-Person MSP 

08:48 Field Service and Onsite Needs 

14:15 Marketing and New Business Strategies 

16:07 BNI: A Pillar of Growth 

17:48 The Importance of Networking Groups 

18:48 Strategies for Effective Networking 

20:40 Building Quality Relationships 

22:50 Artificial Intelligence vs. Actual Intelligence 

24:54 Microsoft's AI Integration 

29:44 Opportunities in AI for MSPs 

34:09 Concluding Thoughts and Shameless Plugs 

Connect with Alex Stanier on LinkedIn by clicking here – https://www.linkedin.com/in/astanier/  

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/   

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

We look forward to catching up with you on the next one. Stay tuned!