It's a Numbers Game

EP097 – Winning More MSP Clients with Strategic Podcast Marketing with Devin Rose


Listen Later

In this episode, Devin returns to discuss the value and strategies of podcast advertising for Managed Service Providers (MSPs). The conversation explores how podcast advertising draws parallels with traditional radio advertising and how it serves as a viable brand awareness tool amid the challenges of digital advertising attribution. Devin highlights the importance of niche targeting and the evolution of buying ad slots in podcasts. The discussion also covers how MSPs can utilise shorter video content, the role of LinkedIn for B2B marketing, and the significance of leveraging word-of-mouth referrals and loyalty marketing. Additionally, insights are shared on the effective use of various marketing tools and strategies to build credibility and enhance referral marketing for MSPs. 

 

00:00 Welcome Back, Devin! 

00:49 The Rise of Podcast Advertising 

04:17 Choosing the Right Podcasts for MSPs 

11:37 Maximizing Podcast Content 

13:37 The Power of Short-Form Video 

18:35 Leveraging LinkedIn for MSP Marketing 

21:41 The Importance of Referral Marketing 

28:41 Concluding Thoughts and Shameless Plugs 

 

 

Connect with Devin Rose on LinkedIn by clicking here –https://www.linkedin.com/in/mrdevinrose 

 

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/ 

 

Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris 

 

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/   

 

We look forward to catching up with you on the next one. Stay tuned! 

...more
View all episodesView all episodes
Download on the App Store

It's a Numbers GameBy Daniel Welling


More shows like It's a Numbers Game

View all
Goldman Sachs Exchanges by Goldman Sachs

Goldman Sachs Exchanges

989 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,496 Listeners

Paul Green's MSP Marketing Podcast by Paul Green's MSP Marketing Edge

Paul Green's MSP Marketing Podcast

17 Listeners

The IT Experts Podcast by Ian Luckett - The MSP Growth Hub

The IT Experts Podcast

4 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,381 Listeners

Merryn Talks Money by Bloomberg

Merryn Talks Money

49 Listeners