No Fluff MSP Marketing

Your happy clients are your best people. We talk about how to turn their wins into case studies that help your MSP close more deals.Welcome to Camp! If you're ready to stop guessing with your MSP marketing, check out our offerings:Sign up for Scout+ for access to our content suite! 7-Day Free Trial, cancel anytime: https://campers.msp-camp.com/product/...Need social media off your plate? Try out Social Media Management: https://campers.msp-camp.com/product/...Dominate online search with our SEO / AI Search service: https://campers.msp-camp.com/product/...Time for a brand refresh? Get your own custom Brand Book: https://campers.msp-camp.com/product/...Enhance your Sales Meetings: https://campers.msp-camp.com/product/...Need a little bit of everything? Check out our Inbound Package: https://campers.msp-camp.com/product/...Prefer to listen instead? Check out the No Fluff MSP Marketing podcast: https://open.spotify.com/show/74C705Q...

Steven sits down with Ciara Howley, MSP Camp's new ads specialist with 8 years of experience, to cover what MSPs commonly miss inside their Meta and Google Ads platforms! Make sure you're optimizing your ads for the right outcomes.

SEO didn't disappear. It expanded, and prospects now research across Google, Maps, and AI tools like ChatGPT, Perplexity, and Gemini before they ever reach your site.

In my ScaleCon26 presentation, I walk through a complete playbook: mine Search Console and Semrush for opportunities, decide whether to optimize, create, consolidate, or skip, build location pages that rank, and find the gaps keeping your MSP out of AI answers.

The presentation wraps up with a 90-day plan and a take-home kit of reusable AI skills to put it into practice. You can find those skills at the below Google Drive link!

https://drive.google.com/drive/folders/1ML5dNy0r8bKd8tLOgW546D4h2b2Ytnrp?usp=drive_link

ScaleCon was once again... completely epic! Every year leading up to it I start to wonder if it's going to crash and burn.

This was my favorite one yet. That being said there's still a lot we learned.

In this episode we take you behind the scenes of the bit of chaos of planning ScaleCon but how we pulled through and key marketing and sales takeaways form the event.

In this episode, I break down specifics as to the WHY behind consistent social media content.

Make social media easy: https://campers.msp-camp.com/

Make social media EVEN easier: https://campers.msp-camp.com/product/social-media-management/

Get your ScaleCon26 ticket at: ScaleCon.com

Always great to have the legend himself on the pod!

Use Scale50 for $50 off at: https://scalecon.com/

Sunday Yacht Mastermind Add-On: The Yacht Mastermind | ScaleCon26We'll see you there!

In this episode, I show exactly how we grew our sister company from $0 to $25k MRR in a single month.

I'm not trying to be the guy that just tells people how they should be marketing their business.

I want to be the guy that is constantly using these tools to grow my own businesses and reporting back what's working and not working.

This is the story of APEX which is now our fastest growing revenue source at what will eventually be a holding company.

Growing and investing in companies and using marketing to scale their enterprise value.

It's the 10 year plan so don't hold your breath lol but I'm in the process of building the team and processes to make it happen.

If you want access to the tools that we preach about that are growing our own companies. Start a trial at: https://campers.msp-camp.com/

If you want to check out our sister company referenced in this podcast, check it out here: https://the-apex.agency/

Steve Copeland is an interesting dude. I met him a few years ago and have loved watching all of the different projects and companies he's either part of or directly running.

The core of it comes down to a big vision and an incredible team!

He also owns Rythmz which has been key to make sure we can bring 5G internet to ScaleCon events.

This is an interesting conversation that's worth tuning into to get in the mind of Steve and hopefully get inspired!

Steven and I have been friends for 8+ years. He is the sales version of me.

I'm lucky that sales has always come natural to me.

It doesn't for most people though.

In this episode, Steven breaks down actionable strategies to instantly improve your sales game.

Sales happen every day. With family, employees, prospects, and clients.

It's a skill we cannot ignore.

Check out his new (crazy cheap) sales community at: Nexus Sales Group

Marketing can seem complicated, but it's really not.

It's understanding who your client is, what they care about, and where they are.

If you truly know those 3 things in deep detail, marketing becomes quite easy.

We know a B2B buyer does research before they reach out. We know that TRUST is one of the most important indicators on whether someone will reach out or not (another reason reviews are so powerful).

Knowing that, I have 3 steps to take that will increase how many leads you get at your MSP.

Give it a try.

Also, give ScaleCon a try. Register at: Scalecon.com