No Fluff MSP Marketing

James Scudder has a big personality and even bigger goals!

In this episode I chat with a relatively new MSP owner seeing some great growth from a few very important initiatives.

He discusses what he's doing, lessons along the way, and his ambition plans for 2025!

Talking with MSPs and members are some of my favorite episodes. I always learn something new. I hope you do too!

We are super fortunate that we manage dozens of social media accounts for our members. This has provided some excellent real world data that has helped us improve our service.

In this episode, we lay out what the data has shown over the last 6 months and how social media best practices for different platforms are changing for MSPs.

Maddie provides some great tips to start improving your social media presence right away!

If you're having trouble managing your own social media and would like Maddie to manage your accounts, feel free to check out that service and what it includes here: https://campers.msp-camp.com/product/social-media-management/

We've heard it a million times.... "Raise your prices!"

People love oversimplifying something that does need to be approached thoughtfully and carefully.

Everyone screams WHAT to do, but I rarely hear HOW to do it.

In this episode, Taher outlines the specific approaches he took in the two categories of raising prices that will be covered:

This may not be the perfect solution, but it worked exceptionally well at our MSP.

In one instance, we added $8,000 in MRR in one week with no client churn.

Don't miss this one!

If you want to check out the email we used in this campaign, check out msp-camp.com!

Inbound Marketing is very different from Outbound Marketing for MSPs.

They are both effective and they both have Pros and Cons.

In this episode we lay out the differences for MSPs, as well as our recommendation on where to start!

Don't forget to stop by camp to check out our latest content or to get your free 7-Day Trial started at msp-camp.com!

ScaleCon24 was a hit! It wasn't perfect, but for a first year event the response has been overwhelmingly positive. Can't wait to go BIGGER and BETTER next year!

We learned A LOT about Marketing, Sales, Account Management, and everything in between. In this episode, we share 10 tips we learned from ScaleCon24!

Don't forget to stop by camp to start your 7-day free trail at msp-camp.com!

If you want to see some of his awesome content and use it in your own marketing, check out MSP Camp at msp-camp.com.

In this episode, I’m excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid costly mistakes by learning from others’ experiences. We talk about how mentorship, whether formal or informal, can propel you forward by giving you guidance from those who've been in your shoes.

Whether you're just starting out or running a multi-million dollar MSP, the value of a peer group or mentor can’t be overstated. It’s not just about having a network; it's about having people in your corner who push you to reach your goals and hold you accountable when things get tough.

If you're not a camper yet and want to be part of a community of like-minded MSPs, join camp at MSP Camp (msp-camp.com).

This week, we're sharing a throwback episode that highlights an essential principle we believe is important to remember: Having great content means nothing if you're not using it!

Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service.

We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision.

I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process.

There are tons of ways to use your content to prospect and SELL. And if you’re ready to learn even more about leveraging content, make sure to join us at ScaleCon 2024, where we’ll be sharing powerful marketing and sales strategies designed to help MSPs grow and succeed! Register today https://scalecon24.com/!

If you need some content that will help you sell, check out MSP Camp https://msp-camp.com/!

In this episode, I’m diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology.

Whether you’re a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for creating a sustainable, thriving MSP from the ground up through marketing. Don’t miss out on these valuable lessons!

If you're ready to grow your MSP through marketing, sign up for ScaleCon! This three-day event is designed to provide no-bs, actionable strategies to help you scale in 2025. Sign up now at ScaleCon24.com⁠!

In this episode, we focus on the importance of taking action in MSP marketing. We know that it's easy to get lost in planning and discussing strategies, but success comes from actually putting those plans into motion.

Also, check out MSP Camp at msp-camp.com for some great content to implement into your MSP marketing.