Are your leads ghosting you after the first call? Or maybe they went cold months ago, and you're wondering how to re-engage them?

In this video, I’ll show you how email marketing can reignite those cold prospects, keep your MSP top of mind, and help you land more monthly recurring revenue — without spamming people or overcomplicating it.

You’ll learn: Why email marketing still works for MSPs in 2024

What to send in your newsletter

How to automate emails and create a nurture sequence

My go-to tools like Go High Level, ActiveCampaign, and more

Plus — grab my free buyer persona worksheet and mega marketing cheat sheet to jumpstart your strategy.

Are you wondering what services an MSP (Managed Service Provider) can and should offer? Whether you're just starting your MSP business or looking to expand your offerings, this video covers the essential services every MSP needs — plus the advanced add-ons that can set you apart in a competitive market.

I'll walk you through core offerings like RMM, help desk support, backup and disaster recovery, and more. Then we'll dive into advanced services like vCIO, cybersecurity, cloud management, and compliance.

Whether you're a beginner or a growing MSP, this breakdown will help you build a solid, profitable service stack that clients actually want.

Is your MSP website working for you — or against you?

In this video, I break down exactly what makes an amazing MSP website that attracts the right leads, builds trust, and helps you close more deals. Whether you're just getting started or looking to refresh your current site, these practical tips will help you stand out from the competition.

We’ll cover: The must-have services and industries sections

Local SEO and areas you serve

Trust signals like testimonials and case studies

Conversion-focused design and layout

And so much more!

Looking to create a sales presentation that actually wins clients? In this video, I walk you through how to build the perfect MSP sales deck — step by step. Whether you’re a new MSP or you’ve been in business for years, this video will show you how to present your services in a way that’s clear, compelling, and designed to convert.

I’ll cover what to include, what to avoid, how to structure your slides, and the secret to keeping prospects engaged from the first slide to the last. Stop sending long proposals that confuse people — and start using a sales presentation that sells.

Are you chasing leads that are costing you more than they’re worth? In this video, I break down how to calculate the true cost vs ROI of following up with leads as an MSP — factoring in your time, money, energy, and opportunity cost.

Whether you’re a solo MSP operator or running a small team, knowing when to push for the close and when to walk away can save you countless hours and dollars. I’ll walk you through:

How to calculate the real value of a lead

The hidden costs of chasing the wrong prospects

My personal follow-up rule (buy or die – with strategy)

Signs it’s time to let a lead go

How to follow up smart and reduce cost per acquisition

I’ll also share simple math to help you figure out what a client is worth over time — and how much is too much to spend chasing them.

This isn’t just theory — it’s based on real-world MSP sales experience. If you're tired of spinning your wheels, this is the video you didn’t know you needed.

Should you read MSP Marketing: Start Here by Paul Green? In this video, I share my honest thoughts on the book, what it covers, and whether it's worth your time and money as an MSP owner. I break down the key takeaways, what I liked (and didn't like), and who this book is best suited for.

If you're an MSP looking for marketing guidance, lead generation tips, and a simple strategy to grow your business, this book might just be the jumpstart you need — especially if you're already a little established.

Plus, I share my personal experience meeting Paul Green and how he's using some of the same strategies we teach at Growth Generators.

MSP Contracts: What’s the Right Length?

Are you struggling to decide how long your MSP contracts should be? Should you lock clients into multi-year deals, go month-to-month, or find a happy medium? In this video, I break down the pros and cons of different MSP contract lengths and share the best strategy to maximize client retention and recurring revenue.

What You’ll Learn:

The best MSP contract length for stability & growth

Why monthly contracts might be hurting your business

How to get clients to commit to multi-year agreements (without resistance)

How to structure your contracts for long-term success

Congratulations on landing a new client! But now comes the tricky part—taking over from another MSP. This process can be smooth, or it can be a total nightmare. In this video, I’ll walk you through exactly what you should expect from the outgoing MSP, what documentation and credentials you need, and how to handle common roadblocks.

Topics Covered:

Reviewing the client’s existing MSP contract

What information you should expect from the outgoing provider

Common challenges in MSP transitions

How to ensure a smooth handover

Best practices for onboarding new clients

How to Cold Call as an MSP: Master the Art of Closing More Deals!

Cold calling can feel intimidating, but it’s still one of the most effective ways to generate leads and grow your MSP. The problem? Most MSPs hate cold calling because they don’t know what to say, how to handle objections, or how to turn a conversation into a booked meeting.

In this video, I break it all down for you! You’ll learn exactly how to cold call as an MSP without feeling pushy or salesy—and instead, position yourself as the go-to IT expert your prospects need.

Here’s what you’ll learn:

How to structure the perfect cold call to get more responses

The #1 mistake MSPs make when cold calling (and how to avoid it!)

A simple cold calling script that actually works

How to handle common objections like: "We already have IT," "Send me an email," and "I’m not interested."

How to get past gatekeepers and speak directly to decision-makers

The best times to cold call and how to follow up effectively

Proven cold calling techniques to increase your MSP sales pipeline

Thinking about starting an MSP business? This video walks you through EVERYTHING you need to know—step by step!

From choosing the right niche to pricing your services, getting your first clients, and scaling your business, this is the most comprehensive MSP startup guide you’ll find. If you're an IT professional, break-fix tech, or entrepreneur looking to build a profitable MSP, you're in the right place!

What You’ll Learn in This Video:

What is an MSP and how it works

How to define your MSP business model

Choosing your service offerings & pricing model

The essential legal steps to register your MSP

Must-have MSP tools (RMM, PSA, CRM, security & more)

The best ways to get your first 10+ clients

Sales & onboarding strategies for MSPs

How to scale and automate your MSP for long-term success