Most MSPs start out doing owner led sales, but there comes a point where the owner cannot keep cold calling, networking, sending emails, qualifying leads, and still run the company. That is where an SDR comes in. In this video, I break down exactly what an SDR does inside an MSP, why the role matters, and how they help you build a steady pipeline of warm leads. I cover the outreach channels they use, how they qualify prospects, how they keep your CRM organized, and the traits you should look for when you are ready to hire one. If you want better sales results, more booked meetings, and a cleaner sales process, this video will show you how an SDR makes it all possible. I also share my own stories from the field and give you real world advice so you can grow your MSP with confidence.