Small and medium-sized businesses (SMBs) are significantly increasing their spending on cybersecurity solutions, with managed detection and response (MDR) and network detection and response (NDR) expected to grow by 107% and 118%, respectively. However, despite this financial commitment, a recent study reveals that 83% of SMBs do not conduct formal security awareness training, and nearly half lack established incident response protocols. This operational gap is concerning, as the average financial loss from a security incident for these businesses is estimated at $1.6 million. The study emphasizes that technology alone cannot address the underlying issues of process and expertise that leave many businesses vulnerable.

Microsoft's sixth annual digital defense report highlights a troubling trend where over half of cyberattacks are now financially motivated, with ransomware and extortion being primary drivers. Critical public services, such as hospitals and local governments, are particularly at risk due to limited cybersecurity budgets and inadequate incident response capabilities. Nation-state actors are also evolving their tactics, with countries like China and North Korea increasing their cyber espionage efforts. Microsoft stresses the importance of organizations staying informed about threats and collaborating with industry peers to enhance their defenses.

For managed service providers (MSPs), this situation presents a unique opportunity. Clients are investing in cybersecurity tools but require assistance in operationalizing these tools into effective security measures. MSPs can help by building processes, training personnel, and conducting tabletop exercises to ensure that businesses are not just purchasing products but are genuinely prepared for potential threats. The podcast emphasizes that cybersecurity is not merely about acquiring tools; it is fundamentally about preparedness and having a well-executed plan tailored to the business's needs.

Additionally, the episode discusses recent product updates from various vendors, including Nerdio, SureWeb, and Veeam, which are introducing new AI tools and partner updates to enhance MSP operations. The importance of human capital in maintaining complex systems is also highlighted, particularly in light of Amazon's recent AWS outage, which was exacerbated by significant layoffs leading to a loss of institutional knowledge. The podcast concludes with a call for MSPs to audit their technology stacks and focus on the impact of workflows rather than just features, ensuring that they are prepared for any chaos that may arise.

Four things to know today

00:00 The Cybersecurity Paradox: SMBs Spend More Than Ever, But Stay Just as Vulnerable

04:21 ConnectWise’s Critical Automate Flaws Highlight the Growing Risk of On-Prem RMMs

06:11 From Layoffs to Latency: Amazon’s DNS Outage Reveals the True Cost of Lost Expertise

09:06 AI, Compliance, and Cloud PCs: Vendors Race to Redefine MSP Efficiency Ahead of Microsoft’s 2025 Shift

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Microsoft is significantly enhancing Windows 11 by integrating artificial intelligence capabilities, transforming the PC experience into what the company calls the "AI PC." This new initiative allows users to interact with their computers using voice commands through a feature called CoPilot. With functionalities like CoPilot Actions, users can delegate tasks such as editing files and troubleshooting issues directly to AI agents, which operate in secure environments to ensure data safety. This shift comes as Windows 10 reaches its end of life, prompting a wave of hardware upgrades as consumers and enterprises seek AI-enabled PCs.
 

Salesforce has also made strides in the IT support sector by launching AgentForce IT Service, a conversational support suite designed to streamline employee assistance. This new system moves away from traditional ticket-based support to real-time solutions delivered through platforms like Slack. By automating incident management, AgentForce aims to reduce the time employees spend on IT challenges, which can lead to significant productivity losses. The service integrates with major companies, enhancing its utility and positioning Salesforce as a competitor in the help desk market.
 

Research indicates that organizations that are well-prepared for AI are more likely to successfully implement AI projects and achieve measurable benefits. Cisco's AI Readiness Index reveals that companies integrating AI into their core functions see substantial gains in profitability and productivity. As enterprise spending on AI infrastructure is projected to double by 2026, the focus is shifting from training AI models to deploying them effectively in business operations. This trend underscores the importance of having a robust infrastructure to support AI initiatives.

Finally, Microsoft has announced the end of support for Office 2016 and 2019, urging users to migrate to newer versions like Microsoft 365 Apps or Office 2024. This transition presents an opportunity for managed service providers to engage clients in proactive discussions about software upgrades and security measures. As unsupported software becomes a liability, providers can align these upgrades with other IT improvements, ensuring clients remain compliant and secure. The emphasis is on guiding clients through these changes to enhance their operational efficiency and maintain a steady revenue stream for service providers.

Four Things to Know Today:

00:00 Windows 11 Enters the AI Era as Microsoft Launches Copilot-Powered PC Experience

05:31 Salesforce Enters IT Support Market with Agentforce, Targeting Productivity and PSA Disruption

09:06 AI Advantage Comes to Those Prepared: Cisco, Gartner, and Anthropic Signal Shift to Embedded Intelligence

13:10 End of Support for Office 2016 and 2019 Raises Security Stakes, Opens QBR Opportunities

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Jacob Ward, a technology journalist and author, delves into the complex relationship between artificial intelligence (AI), human behavior, and social change. He shares insights from his extensive experience in technology journalism, including his time as editor-in-chief of Popular Science and a correspondent for NBC News. Ward emphasizes the concerning trend of AI eroding our sense of agency, as companies increasingly deploy AI systems that exploit our cognitive shortcuts. He argues that while these technologies can enhance productivity by automating repetitive tasks, they also risk diminishing our ability to engage in critical thinking and moral reasoning.

Ward highlights the blind spots in how big tech companies market AI as productivity tools without addressing the psychological implications of their use. He warns that the commercial interests of these companies often align with amplifying our primitive decision-making instincts rather than fostering our rational and creative capacities. This dynamic can lead to a reliance on AI systems that ultimately detracts from our ability to make thoughtful decisions, similar to how over-reliance on navigation apps has impaired our sense of direction.

The conversation also touches on the importance of intentionality when using AI tools in business contexts. Ward suggests that while it is beneficial to use AI for mundane tasks, users should be cautious not to let these systems dictate their work pace or decision-making processes. He advocates for using AI to free up time for more significant, creative thinking rather than allowing it to consume time with trivial tasks. This approach can help maintain a balance between leveraging technology and preserving our cognitive abilities.

Finally, Ward discusses the regulatory landscape surrounding AI, noting that while innovation often outpaces policy, regulations are inevitable. He draws parallels between the current state of AI and historical industries like airlines and shipping, suggesting that the future of AI may resemble these heavily regulated sectors. As AI continues to evolve, Ward emphasizes the need for a thoughtful approach to its implementation, ensuring that it serves to enhance human capabilities rather than diminish them.

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The podcast discusses the current state of AI adoption among Managed Service Providers (MSPs) and the challenges they face in delivering measurable results to clients. Despite significant investments in AI, many enterprises report no new revenue from these technologies, leading to a growing skepticism about their practical value. MSPs are now under pressure to bridge the gap between vendor promises and client realities, focusing on specific workflow use cases that can demonstrate tangible benefits. The conversation emphasizes the importance of understanding client workflows and integrating technology in a way that enhances human productivity rather than replacing it.

Ryan Morris, a channel strategist, highlights the cyclical nature of technology adoption, comparing the current AI landscape to previous technology trends like the dot-com boom and cloud computing. He notes that while the tools for implementing AI have become more user-friendly, the challenge remains in effectively integrating these tools into existing business processes. The discussion also touches on the need for MSPs to evolve from traditional roles to become more strategic partners, guiding clients through the complexities of AI implementation.

The podcast further explores the trend of vendor consolidation in the tech industry, particularly with Kaseya's acquisition of Inky. This move signals a shift towards integrated platforms, but Morris argues that the best-of-breed approach is still relevant, especially for MSPs who prioritize flexibility and risk management. He explains that while vendors may push for comprehensive solutions, MSPs are cautious about committing to a single vendor due to concerns about vendor lock-in and the need for reliable service delivery.

Finally, the conversation addresses the changing landscape of market development funds (MDF) in the channel. Traditional MDF programs are viewed as outdated, with partners now seeking outcome-based funding and support for solution development. This shift reflects a broader desire for meaningful collaboration between vendors and partners, focusing on integrated campaigns that drive measurable results rather than simple marketing reimbursements. The podcast concludes with a call for a more strategic approach to channel development that prioritizes long-term partnerships and shared success.

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Hybrid work is evolving into a strategic approach for organizations, rather than disappearing. Recent data indicates that 43% of small and mid-sized businesses offered hybrid work options in the third quarter of 2025, reflecting a slight decrease but still underscoring its significance in the modern workplace. Companies are focusing on enhancing their culture, improving physical environments, and developing better management practices. However, major tech companies like Amazon, Apple, and Google are pushing for a return to in-office work, which may risk losing top talent as employees increasingly prefer remote work for better work-life balance.

The impact of artificial intelligence (AI) on the workforce is becoming more pronounced, particularly for young workers in roles exposed to AI, such as software development and customer service. A study from Stanford University revealed a 13% decline in employment for young individuals aged 22 to 25 in these sectors since the introduction of AI tools like ChatGPT. This trend highlights the need for educational institutions to adapt their curricula to prepare students for an evolving job market influenced by AI technologies. Meanwhile, small business owners are facing challenges with unfilled job openings, indicating a mismatch between available roles and qualified candidates.

Organizations are finding ways to empower non-technical employees to embrace AI, as demonstrated by Super.com, which trained its staff to build their own tools, resulting in significant revenue growth. This approach emphasizes the importance of creating accessible tools and fostering a culture of innovation. As AI usage among employees rises, disparities in access to technology and training persist, particularly between executives and non-managers. Companies that provide inclusive AI training are likely to lead in productivity and innovation, making it essential for IT providers to help clients optimize their workflows and prepare their teams for AI integration.

The discussion around AI suggests that we may not be in a bubble, as evidence shows early adopters are experiencing substantial performance improvements. Unlike the dot-com boom, current AI investments are driven by profitable companies integrating technology into their operations. The evolving role of AI is also elevating the value of support jobs, as organizations require skilled professionals to navigate complex customer needs. As AI systems become more prevalent, the demand for human skills such as empathy and communication remains crucial, indicating that the future of work may focus on enhancing human impact rather than replacing it.

Three things to know today

00:00 Hybrid Work Isn’t Over—It’s Optimizing for the Long Haul

05:32 AI Training Pays Off: Super.com Hits $200M Revenue with Citizen Developers

09:48 AI Boom or Business Shift? Analysts See Sustainable Growth, Not a Bubble

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The Cybersecurity and Infrastructure Security Agency (CISA) has issued an emergency directive for federal agencies to update their F5 products following a significant breach where hackers accessed source code and undisclosed vulnerabilities. This incident, discovered in August, poses a serious risk to federal networks, as the threat actor could exploit these vulnerabilities to gain unauthorized access and exfiltrate sensitive data. Agencies are required to apply the latest updates by October 22nd and report their F5 deployments by October 29th, highlighting the urgency of addressing these security concerns.

In a related development, the National Institute of Standards and Technology (NIST) is encouraging federal agencies to take calculated risks with artificial intelligence (AI) under new federal guidance. Martin Stanley, an AI and cybersecurity researcher, emphasized the importance of risk management in AI deployment, particularly in comparison to more established sectors like financial services. As agencies adapt to this guidance, they must identify high-impact AI applications that require thorough risk management to ensure both innovation and safety.

A report from Cork Protection underscores the need for small and medium-sized businesses (SMBs) to adopt a security-first approach in light of evolving cyber threats. Many SMBs remain complacent, mistakenly believing they are not targets for cybercriminals. The report warns that this mindset, combined with the rising financial risks associated with breaches, necessitates a shift towards a security-centric operational model. The cybersecurity services market is projected to grow significantly, presenting opportunities for IT service providers that prioritize security.

Apple has announced a substantial increase in its bug bounty program, now offering up to $5 million for critical vulnerabilities. This move reflects the growing importance of addressing security challenges within its ecosystem, which includes over 2.35 billion active devices. The company has previously awarded millions to security researchers, emphasizing its commitment to user privacy and security. As the landscape of cybersecurity evolves, managed service providers (MSPs) are urged to tighten vendor monitoring, incorporate AI risk assessments, and focus on continuous assurance to meet the increasing demands for security.

Three things to know today

00:00 Cybersecurity Crossroads: F5 Breach, AI Risk, and Apple’s $5M Bug Bounty Signal Security Accountability

06:44 Nearly a Third of MSPs Admit to Preventable Microsoft 365 Data Loss, Syncro Survey Finds

09:22 AI Reality Check: Workers’ Overconfidence, Cheaper Models, and Microsoft’s Scientific Breakthrough Signal Maturity in the Market

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Forrester's latest report indicates that the AI hype wave is reaching its peak, with many enterprises expected to delay a significant portion of their AI spending until 2027 due to challenges in proving return on investment (ROI). As a response to increasing regulatory complexities, 60% of Fortune 100 companies are anticipated to appoint heads of AI governance by next year. This shift highlights a growing focus on compliance and risk management rather than pure innovation. Meanwhile, G2's findings present a contrasting narrative, revealing that nearly 60% of companies have successfully deployed AI agents, with a low failure rate and high satisfaction among users.

Despite the positive deployment statistics from G2, a study by Atlassian uncovers a paradox: while individual usage of AI tools has surged, 96% of businesses report no significant improvements in efficiency or innovation. The survey indicates that only 3% of executives believe AI has driven transformational change within their organizations. This disconnect suggests that while AI tools are being adopted widely, their impact on actual business outcomes remains limited, leading to skepticism among decision-makers.

Anthropic's recent research raises concerns about the security of large language models, revealing that as few as 250 malicious documents could effectively poison these models, compromising their functionality. This alarming finding underscores the vulnerabilities present in AI systems, particularly those relying on public or partner data. The implications for businesses are significant, as they must now consider the security of their AI systems alongside their operational capabilities.

In the hardware arena, Apple and Intel are igniting a new chip race, with Apple launching its M5 chip, which boasts enhanced AI performance and graphics capabilities. Intel's Panther Lake chip is set to compete with improved efficiency and performance metrics. As AI technology becomes increasingly integrated into devices, managed service providers (MSPs) must adapt to the complexities of endpoint management and AI readiness. The evolving landscape emphasizes the need for governance, security, and effective measurement of AI outcomes, positioning MSPs as crucial enablers in this transition.

Four things to know today

00:00 Forrester, G2, Atlassian, and Anthropic Paint a Complex AI Picture — Success, Stagnation, and Security Risk

06:09 Apple’s M5 and Intel’s Panther Lake Show the Future: Every Device Becomes an AI Engine

09:17 GoTo, Gradient, and LevelBlue Show the Next MSP Evolution — Refinement, Not Reinvention

12:21 Microsoft’s Final Windows 10 Update and IE Mode Lockdown Signal the End of Legacy Tolerance

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AI is revolutionizing IT service management, significantly enhancing productivity and operational efficiency. A recent report indicates that AI has reduced ticket resolution times by an impressive 76%, allowing IT teams to focus on more complex issues. However, the rapid adoption of generative AI, particularly in high-stakes areas like mergers and acquisitions, raises serious concerns about data security, with a significant percentage of businesses expressing worries over data quality and ethical considerations. The prevalence of unapproved AI tools among employees further complicates governance, as many are using these tools without oversight, highlighting the need for managed AI governance.

California has taken a pioneering step in regulating AI by passing a landmark bill that mandates safety protocols for chatbot operators. This legislation aims to protect vulnerable users, particularly children, by requiring age verification and safety measures related to suicidal thoughts. The law, which will take effect in January 2026, reflects a growing trend toward AI regulation, emphasizing the importance of safety in technology. Meanwhile, the Federal Communications Commission is considering changes that could allow internet service providers to hide fees again, which could impact transparency for consumers.

The Cybersecurity and Infrastructure Security Agency (CISA) is facing challenges as layoffs affect key divisions responsible for national security and infrastructure. These layoffs come at a time when the private sector is increasingly responsible for cybersecurity, especially amid rising AI-driven threats. The reduction in federal coordination raises concerns about the ability to effectively manage these threats, placing more pressure on managed service providers (MSPs) to ensure security and compliance for their clients.

Microsoft has announced the end of support for Windows 10, prompting a critical need for MSPs to reassess endpoint security and upgrade strategies. With a significant portion of users still on Windows 10, the lack of ongoing updates poses a risk for vulnerabilities. This transition presents an opportunity for MSPs to not only push for upgrades but also to enhance security policies and prepare clients for future technological advancements, including AI integration. The evolving landscape of technology and regulation underscores the necessity for MSPs to adapt and provide comprehensive governance and security solutions.

Four things to know today

00:00 AI Is Working — and Breaking Rules: Efficiency Soars, But Governance Falls Behind 

04:10 AI Regulation Splinters: California Targets Chatbots, FCC Eyes Fee Rollbacks, and CISA Cuts Staff

07:52 The AI Assistant Race Escalates — Copilot, Slackbot, and Salesforce All Target Your Inbox and Workflow

11:12 Windows 10 Support Ends — Microsoft’s Upgrade Glitch, Paid Extensions, and Opportunity for MSPs

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The Business of Tech Lounge features a discussion on the evolving landscape of email security, focusing on the modern threats that organizations face today. With email remaining the primary entry point for hackers, the conversation highlights how threats have shifted from simple spam to sophisticated attacks involving AI impersonation and social engineering. Experts Cody Elkley from MailProtector and Mauro Sretari from CIO Landing delve into the specifics of these threats, emphasizing the need for Managed Service Providers (MSPs) to adapt their strategies to stay ahead of potential risks.

Cody explains that the nature of email threats has changed significantly over the past five years, moving from volume-based spam to targeted attacks aimed at specific individuals within organizations. Mauro adds that AI is now being leveraged by threat actors to create highly personalized phishing attempts, which can bypass traditional security measures. The discussion underscores the importance of a multi-layered security approach, where MSPs must implement robust email security protocols to protect their clients effectively.

The experts also discuss the technical aspects of modern email security architecture, contrasting legacy systems with newer API-driven solutions. Cody highlights the advantages of using APIs, which allow for deeper analysis of email content and better detection of threats before they reach users. Mauro emphasizes the need for MSPs to evaluate vendors based on their integration capabilities and the usability of their security tools, ensuring that they can provide effective protection without overwhelming their clients.

As the conversation wraps up, both Cody and Mauro predict that the future will see an increase in AI-assisted phishing and deepfake impersonation attacks. They stress the importance of ongoing communication between vendors and MSPs to share insights and updates on emerging threats. The episode concludes with a call for MSPs to remain vigilant and proactive in their email security strategies, adapting to the rapidly changing threat landscape to safeguard their clients' information.

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AI's increasing demand for memory and storage is leading to a significant pricing crisis in the hardware market, with projections indicating that this situation could persist for the next decade. Analysts and manufacturers are warning of impending shortages of NAND and DRAM, essential components for solid-state drives and memory. The price of NAND Flash has already surged by over 100% in just six months, and DDR4 memory products are expected to rise by up to 43% in the third quarter of 2025. This crisis is largely driven by major AI projects, such as OpenAI's Stargate initiative, which could consume a staggering 40% of global DRAM output.

Despite broader economic challenges, the tech sector is experiencing a rebound in hiring, particularly in Silicon Valley, where AI companies are driving a resurgence in the office market. Job postings for software developers, cybersecurity engineers, and AI engineers have seen notable increases, even as the private sector overall lost jobs. The demand for tech talent remains high, with international tech workers still viewing the U.S. as an attractive destination. This shift contradicts earlier predictions that AI would lead to widespread job losses, instead highlighting a transformation in workforce dynamics.

The podcast also discusses a significant shift in the perception of market development funds (MDF) among channel partners. Traditional MDF programs are becoming obsolete, with partners now prioritizing outcome-based funds and training that enhance capabilities and align with customer success. This change reflects a broader trend in vendor-partner relationships, where partners seek strategic alliances focused on measurable outcomes rather than outdated financial support for marketing activities. The evolving landscape emphasizes the need for specialization and collaboration to thrive in the current market.

Finally, the episode touches on the concept of "inshittification," particularly in relation to Amazon's declining customer-centric approach as it prioritizes profits over user experience. This trend raises concerns about the future of online commerce and the trustworthiness of platforms. Additionally, the discussion includes insights on employee satisfaction post-IPO, the evolution of AI technology at Notion, and the challenges faced by OpenAI as it navigates financial losses. These topics prompt critical reflections on vendor relationships, the impact of public offerings on innovation, and the readiness of clients for advanced AI systems.

Four things to know today

00:00 AI Boom Sparks Global Memory Shortage, Driving Decade-Long Hardware Price Surge

04:23 AI Fuels Tech Hiring Surge as U.S. Job Market Splits in Two

07:14 MDF Is Dead: Partners Demand Outcome-Based Funding and Strategic Enablement

10:10 Amazon’s Enshittification, IPO Fallout, and OpenAI’s Struggle — Strategy Lessons for IT Providers

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