The U.S. job market is experiencing a gradual slowdown, with the unemployment rate rising to 4.36% in October 2025, according to estimates from the Chicago Federal Reserve. Despite an increase in layoff announcements, initial unemployment claims remain low at 229,000, indicating some stability. Major companies like Amazon, UPS, and Target have announced significant job cuts, but studies suggest these layoffs are not primarily driven by artificial intelligence (AI) advancements. Instead, financial pressures and a lack of productivity gains from AI are cited as the main factors, with 96% of businesses reporting no significant efficiency improvements from AI implementations.

Trust in generative AI is growing, with 48% of respondents expressing complete trust in these systems, compared to only 18% for traditional AI. However, only 40% of organizations are investing in governance and ethical safeguards, raising concerns about complacency rather than genuine trust. Gartner predicts that by 2026, half of companies will require AI-free critical thinking skills assessments, reflecting a growing dependency on AI. Additionally, a trend of rehiring laid-off employees suggests that the anticipated efficiency gains from AI may not be materializing as expected.

The episode also highlights the transition of small and medium-sized businesses (SMBs) to AI-powered personal computers, driven more by the end of Windows 10 support than by a desire for AI features. Over 60% of SMBs prioritize performance, reliability, and security in their purchasing decisions. Managed service providers (MSPs) are positioned as essential partners in guiding these businesses through the upgrade process, especially as hiring slows and automation becomes more critical.

For MSPs and IT service leaders, the key takeaway is to focus on delivering tangible value rather than succumbing to AI hype. As companies seek reliable solutions amidst economic uncertainties, MSPs can capitalize on the opportunity to provide guidance on effective technology implementations, compliance, and governance. The evolving landscape underscores the importance of building trust through measurable results and strategic partnerships, particularly as hyperscalers like Google and AWS enhance their AI infrastructure capabilities.

 Four things to know today

00:00 Everyone’s Blaming AI for Layoffs — But the Real Problem Is Old-Fashioned Economics

04:35 Generative AI Gains Global Trust, But Weak Governance and Deferred Spending Signal Market Correction Ahead

09:29 SMBs Upgrade for Security, Not AI — MSPs Poised to Benefit as Hiring Stalls and Demand for Guidance Rises

12:41 Google Unveils Ironwood AI Chip as AWS Expands MSP Program — Hyperscalers Double Down on AI Infrastructure and Partner Enablement

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Brantley Pearce, Chief Technology Officer at RJ Young, discussed the integration of IT services, workflow automation, and workplace technology within the managed services sector. RJ Young, a 70-year-old organization with approximately 700 employees, has been providing managed services since 2012 and has seen significant growth, now generating $12 billion in revenue. The company emphasizes a collaborative approach, utilizing account managers as liaisons who work alongside specialists to deliver tailored solutions that meet client needs while maintaining operational efficiency.

The conversation highlighted the growing importance of compliance, particularly in relation to the Cybersecurity Maturity Model Certification (CMMC) for Department of Defense contractors. RJ Young is actively engaging in this area, recognizing the demand for compliance services among small to medium-sized businesses (SMBs) that often lack adequate security measures. Additionally, the firm is focusing on enhancing clients' security postures through network segmentation and the implementation of Security Operations Center (SOC) and Managed Detection and Response (MDR) services.

Pearce also addressed the challenges of workflow automation, noting that many organizations struggle to implement these solutions due to their day-to-day operational demands. While there is interest in AI and automation, the most effective solutions are those that are already integrated into existing platforms. The need for human involvement in understanding and optimizing business processes remains critical, as many clients are too occupied with immediate tasks to focus on long-term improvements.

For Managed Service Providers (MSPs) and IT service leaders, the discussion underscores the necessity of evolving service offerings to include compliance and security solutions while maintaining a human-centric approach. As automation technologies advance, the ability to provide strategic guidance and personalized service will differentiate successful MSPs in a competitive landscape. Engaging clients in meaningful conversations about their business goals and challenges will be essential for fostering long-term partnerships and driving growth.

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AI adoption is accelerating among small and mid-sized businesses (SMBs), with 87% of executives believing it will transform their operations within a year. However, only 29% feel their teams are prepared to implement AI effectively. This gap highlights a significant challenge for organizations that have invested in AI without seeing tangible returns. Anurag Agarwal, founder of TechAisle, emphasizes that while there are pockets of ROI in sectors like retail and healthcare, many SMBs struggle with data readiness and understanding their business processes, which hinders effective AI integration.

The conversation also delves into the evolving relationship between vendors and partners, particularly regarding market development funds (MDF). Traditional MDF models are becoming obsolete as partners demand outcome-based funding, training, and co-development opportunities. Research indicates that 83% of MSPs prioritize investments that enhance capabilities and drive customer success. This shift reflects a broader trend where partners seek to align their funding requests with measurable business outcomes rather than activity-based metrics.

Additionally, the episode addresses the concept of "platform inshittification," where dominant vendors may degrade user experiences to extract more value from partners and customers. This raises concerns for MSPs reliant on these platforms, as they may face risks such as reduced margins or direct competition from vendors. Agarwal advises MSPs to define their value beyond mere access to tools, positioning themselves as business efficiency consultants who can integrate various solutions to meet customer needs.

For MSPs and IT service leaders, the implications are clear: they must enhance their own capabilities in data management and business process understanding to effectively leverage AI. Furthermore, as vendors shift towards outcome-based funding models, MSPs should prepare to present clear business plans that demonstrate how investments will lead to measurable results. This proactive approach will be essential for maintaining competitive advantage in a rapidly evolving technology landscape.

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ConnectWise has announced enhancements to its Ozzio platform, which now includes expanded third-party patching for over 7,000 applications, improvements to the professional services automation (PSA) user experience, and advanced robotic process automation (RPA) capabilities. These updates aim to address security vulnerabilities in widely exploited applications and streamline operations for managed service providers (MSPs). The new features are set to improve operational efficiency and security, with the expanded patching available immediately and RPA features expected to roll out in the coming months.

In conjunction with these updates, ESET has integrated its ESET Protect platform with ConnectWise Ozzio, allowing for one-click deployment of security management tools. This integration is designed to enhance the efficiency of security tasks for MSPs, enabling them to meet legal and insurance requirements more effectively. Additionally, ConnectSecure has introduced AI-powered vulnerability management reports that prioritize risks based on business impact rather than just technical severity, further supporting MSPs in delivering proactive risk assessments.

OpenAI has surpassed 1 million business customers, marking it as the fastest-growing business platform in history. A Wharton study indicates that 75% of enterprises using AI technologies report a positive return on investment. Meanwhile, Google has launched Gemini AI tools for stock traders and improved hurricane prediction capabilities through its DeepMind technology, showcasing the growing integration of AI across various sectors, including finance and weather forecasting.

For MSPs and IT service leaders, these developments underscore the importance of integrating advanced security and AI capabilities into their service offerings. As the landscape shifts towards cyber resilience and AI-driven solutions, providers must adapt by leveraging these tools to enhance their operational efficiency and client services. The focus on measurable outcomes, such as trust and risk management, will be crucial for maintaining competitive advantage in an increasingly automated environment.

 Four things to know today

00:00 At IT Nation Connect, ConnectWise Focuses on Asio Enhancements While Ecosystem Partners Deliver the Bigger Innovation

05:37 N-able Rebrands Its Future: Strong Earnings and AI-Fueled Pivot Toward Cyber Resilience

08:31 From ChatGPT to Hurricanes: How AI’s Expansion Is Turning Tools Into Core Business Systems

11:14 Trust, Transparency, and Transformation: How AI Acceleration Is Forcing Leaders to Rethink Human Metrics

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Amazon has initiated legal action against Perplexity AI, alleging that the startup's AI browser improperly accesses Amazon customer accounts by mimicking human browsing behavior. The lawsuit, filed in the U.S. District Court for the Northern District of California, raises concerns about security risks associated with Perplexity's Comet browser. Amazon claims that this practice undermines customer experience and its curated shopping services. In response, Perplexity asserts that Amazon is leveraging its market dominance to stifle competition, emphasizing that user credentials are stored locally and not on their servers.

In a related development, Microsoft researchers have introduced a new simulation environment called the Magentic Marketplace, aimed at evaluating the performance of AI agents. This initiative, developed in collaboration with Arizona State University, highlights vulnerabilities in current agentic models, particularly their ability to operate unsupervised and respond to complex scenarios. Initial experiments revealed that as customer agents faced increased options, their efficiency declined due to information overload, raising concerns about the practical application of AI agents in real-world settings.

Additional updates include Netrix Global's acquisition of Ricoh's U.S. IT services business, marking Ricoh's exit from the managed services sector. This acquisition is expected to enhance Netrix's offerings and geographic reach, particularly in the Northeast and Southeast regions of the United States. Furthermore, several product announcements aimed at improving operational efficiency for MSPs were made, including Movila's Project Hub for project management and Huntress's support for Cybersecurity Maturity Model Certification compliance.

For MSPs and IT service leaders, these developments underscore the importance of governance and compliance in the deployment of AI technologies. The legal dispute between Amazon and Perplexity highlights the need for clarity around user data handling and the implications of automated systems. Additionally, the acquisition of Ricoh's IT services by Netrix serves as a reminder of the challenges in the managed services market, emphasizing the necessity for specialization and operational efficiency. Vendors are increasingly recognizing the need to provide practical support tools that enhance operational capabilities rather than merely offering security solutions.

Four things to know today

00:00 Amazon Says Perplexity’s AI Went Too Far — and Microsoft Just Proved Why Agents Still Struggle

04:26 Ricoh’s Out, Netrix Is In — Another Big Shift in the MSP Landscape

06:18 Three New AI Tools Drop for MSPs—But Only One Might Actually Matter

09:20 Project Templates, Compliance Docs, and Pay-as-You-Go: Vendors Focus on MSP Basics

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The Pentagon is preparing to enforce the Cybersecurity Maturity Model Certification (CMMC) requirements for small businesses, with compliance becoming mandatory in contracts starting November 10, 2025. Nearly 500 organizations have already achieved Level 2 certification, and the Defense Department is actively surveying small businesses to assess their readiness for these new standards. This initiative is expected to extend beyond Department of Defense contractors, potentially influencing other federal agencies and international partners to adopt similar cybersecurity measures.

Recent reports highlight a concerning rise in cybersecurity threats, particularly in mobile attacks and ransomware incidents. According to the Verizon 2025 Mobile Security Index, 85% of organizations have reported increased mobile attacks, with 38% identifying AI-powered ransomware as a growing concern. Despite the widespread use of generative AI tools, only 17% of organizations have implemented specific security measures to counter AI-assisted attacks. Additionally, a report from Sophos indicates that 58% of retailers impacted by ransomware opted to pay the ransom, with the median demand doubling to $2 million.

The episode also discusses the withdrawal of a controversial MIT Sloan paper that claimed 80% of ransomware attacks involved artificial intelligence, following criticism from cybersecurity experts. This incident underscores the issue of "AI-washing" in the cybersecurity sector, where unverified claims are made to attract attention. MSPs are advised to scrutinize such claims and focus on proven security practices rather than hype-driven narratives.

For Managed Service Providers and IT decision-makers, the key takeaway is the importance of compliance and foundational cybersecurity practices. As the CMMC requirements loom, MSPs should consider developing readiness packages and tightening documentation processes. Additionally, the ongoing rise in lawsuits related to the Americans with Disabilities Act (ADA) highlights the need for businesses to prioritize compliance as a critical aspect of risk management, reinforcing that effective cybersecurity and legal compliance are essential for sustainable operations.

Four things to know today

00:00 The Cyber Threats Are Real — But It’s Not AI Geniuses, It’s the Same Old Tricks Getting Smarter

05:05 MIT’s Big AI-Ransomware Claim Falls Apart — Turns Out the Data Didn’t Hold Up

07:09 The Pentagon’s Rolling Out CMMC — and Small Businesses Are Feeling the Pressure on All Fronts

10:27 Everyone Wants to Be Your Platform — New MSP Tools from Cisco, Barracuda, and WatchGuard Show Why

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The managed service provider (MSP) market has surpassed $305 billion and is projected to reach $571 billion by 2033, indicating a strong trend toward consolidation within the sector. In the second quarter of 2025 alone, there were 92 announced mergers and acquisitions, as companies aim to enhance their cybersecurity capabilities and automate operations. Key areas of focus for leading MSPs include operations, talent, security, automation, and compliance, which are essential for navigating the current landscape. Notable transactions include Comcast's acquisition of Nitell and Telus Digital's acquisition of Garrent.

Research indicates that while artificial intelligence (AI) investments are expected to rise, particularly in telecommunications for predictive maintenance and network optimization, many AI projects struggle to scale effectively. A recent study from the Remote Labor Index found that top AI models completed less than 3% of assigned freelance tasks, highlighting a gap between expectations and actual performance. Additionally, a report from Fortinet revealed that 87% of cybersecurity professionals believe AI will enhance their roles, yet a significant skills gap persists, with over 4.7 million positions unfilled globally.

Further developments include Intuit's launch of its AI-driven system, Intuit Intelligence, designed to streamline decision-making for small business owners, and Adobe's introduction of Firefly Foundry, which offers customized generative AI models for branding. Service Leadership has also released a new benchmarking tool aimed at smaller IT solution providers, enhancing their financial reporting capabilities. These initiatives reflect a growing trend of embedding AI into everyday business tools, which MSPs must navigate.

For MSPs and IT service leaders, the implications are clear: the market is maturing rapidly, and providers must adapt by tightening operations, investing in automation, and prioritizing compliance. As AI becomes increasingly integrated into existing systems, MSPs should conduct audits to identify where AI is already active and establish governance frameworks to manage these technologies effectively. The focus should be on leveraging AI to enhance service delivery while ensuring that human oversight remains a critical component of technology management.

Three things to know today

00:00 From “Digital Transformation” to AI Operations: The MSP and IoT Boom Signals a More Mature IT Services Era

05:28 AI’s Promise Meets Its Limits: Reports Expose Gaps in Skills, Safety, and Real-World Capability

09:22 From Finance to Branding, AI Is Already Inside Your Clients’ SaaS Stack — Whether You Put It There or Not

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AI infrastructure spending is rapidly increasing, with major technology companies such as Google, Microsoft, and Amazon projected to invest over $300 billion by the end of 2025. This surge is primarily driven by the demand for data centers and GPU capacity to support artificial intelligence initiatives. While the Federal Reserve indicates that current investments differ from the dot-com boom due to stronger earnings among leading firms, analysts caution that excessive debt-fueled expansion could pose risks if AI does not deliver the anticipated returns. The insurance sector is particularly optimistic, with 67% of CEOs expecting returns on AI investments within three years, a significant increase from 20% the previous year.

Alphabet reported a quarterly revenue of $102.35 billion, exceeding expectations, with a notable 34% growth in cloud revenue. Amazon's cloud division, AWS, also showed resilience, generating $33 billion in net sales despite a global outage. Microsoft reported $49 billion in cloud revenue, with Azure experiencing a 40% year-over-year growth. However, Microsoft faced challenges with capacity shortages, which could limit revenue potential. Additionally, OpenAI reported a net loss of $11.5 billion, impacting Microsoft's financials due to its significant investment in the AI company.

In the small business sector, sales transactions increased by 8% in the third quarter of 2025, although owner confidence has declined due to inflation and rising operational costs. Many small business owners are motivated to sell before conditions worsen, with a notable number of buyers identified as corporate refugees seeking stability in essential service sectors. This trend presents an opportunity for IT providers to offer tailored technology solutions to these new business owners, who may lack expertise in setting up necessary systems.

For Managed Service Providers (MSPs) and IT service leaders, the current environment presents both challenges and opportunities. As AI drives infrastructure upgrades, providers must help clients navigate the complexities of AI investments, ensuring they understand when AI initiatives are financially viable versus when they may be overhyped. Additionally, the increase in small business sales indicates a demand for reliable technology setups, providing MSPs with a chance to offer essential services that facilitate smoother transitions for new business owners.

Three things to know today

00:00 AI Spending Soars Past $300 Billion as Cloud Titans Post Record Earnings and Mounting Risks

06:15 AI Gold Rush: Big Tech’s Billion-Dollar Bet Fuels Cloud Expansion, CEO Optimism, and Debt Warnings

10:26 Small Business Sales Surge as Inflation Saps Confidence and Corporate Refugees Step In

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Andrew Jordan, a CPA specializing in IT services and managed service providers (MSPs), discusses the implications of recent tax code changes for MSPs. The new legislation, referred to as the "big, beautiful bill," has introduced significant modifications, including the reinstatement of 100% bonus depreciation. This allows MSPs to write off the full cost of new servers and equipment in the year they are put into service, which can greatly benefit their financial planning and tax strategies.

Jordan also highlights the expansion of Qualified Small Business Stock (QSBS) provisions, which can enable certain small businesses to sell their stock without incurring taxes. This is particularly relevant for MSPs considering an exit strategy, as it can mean retaining more of the sale proceeds. However, to qualify, businesses must be structured as C corporations, which is less common among MSPs that often operate as S corporations. Jordan emphasizes the importance of planning and understanding the implications of this structure for future sales.

Additionally, the conversation touches on the Research and Development (R&D) tax credits, which are broader than many realize. Activities such as developing new automation scripts or configuring server setups can qualify for these credits, potentially leading to significant tax savings. Jordan advises MSPs to track their labor costs and time spent on R&D activities, as this can help determine eligibility for credits and refunds.

Finally, Jordan addresses the potential changes to overtime deductions and the importance of aligning with a CPA who matches the business owner's risk tolerance. He encourages MSPs to stay informed about these evolving tax regulations and to consider how they can optimize their financial strategies in light of these changes. The discussion underscores the need for proactive financial planning as MSPs prepare for future growth and potential sales.

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Agentic AI is emerging as a significant force in the managed services sector, with the potential to automate up to 80% of routine tasks. Howard M. Cohen and Karl Palachuk, both seasoned experts in the IT partner ecosystem, discussed the current confusion among Managed Service Providers (MSPs) regarding the application and benefits of agentic AI. They emphasized the need for MSPs to understand the distinction between assistive and autonomous agents, as well as the importance of developing a clear strategy for integrating AI into their service offerings.

Cohen highlighted the proliferation of misinformation surrounding AI, particularly at industry conferences, which has contributed to the uncertainty among MSPs. He has created a dedicated platform, Gentic MSP, to curate relevant AI news and insights specifically for MSPs. The conversation also touched on the necessity for MSPs to adapt their roles and workflows in response to AI advancements, with a focus on leveraging AI tools to enhance operational efficiency and client service.

The episode also explored the historical context of automation in IT services, drawing parallels between the current AI landscape and the earlier adoption of cloud technologies. Palachuk noted that many IT consultants have not needed to develop deep automation skills due to the rise of cloud solutions, which may hinder their ability to capitalize on AI opportunities. Both experts agreed that MSPs must proactively build internal expertise in AI to remain competitive, rather than waiting for the market to mature.

For MSPs and IT service leaders, the key takeaway is the urgency to embrace AI as a tool for enhancing service delivery and operational efficiency. By investing in training and developing partnerships with AI solution providers, MSPs can position themselves as forward-thinking solution providers rather than falling behind in a rapidly evolving landscape. The discussion underscores the importance of adapting to technological advancements to meet client needs effectively.

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