Stephen Hinch, an expert in managed services and author of "Winning Through Innovation," discusses the challenges and opportunities for innovation within the corporate business model, particularly in the managed services provider (MSP) sector. He highlights the "curse of the corporate business model," where large corporations prioritize predictable profits over disruptive innovation. This focus often stifles creativity and risk-taking, leading to a reliance on incremental improvements rather than groundbreaking advancements. Hinch emphasizes that while corporations can excel in incremental innovation, they struggle with disruptive changes that require longer-term investment and risk.

As the conversation shifts to the current landscape of managed services, Hinch notes that many MSPs are still small, often relying on vendors for innovation rather than developing it themselves. He points out that while there are around 40,000 MSPs in the U.S., a significant portion of them are not profitable. This situation creates a competitive environment where smaller MSPs must find innovative ways to attract customers and differentiate themselves from the larger, investor-backed companies that provide the tools they use.

The discussion then turns to the impact of artificial intelligence (AI) on the MSP market. Hinch believes that AI represents a disruptive technology that can enhance service delivery, particularly in automating tier-one support tasks. However, he cautions that MSPs should not expect to develop these AI solutions independently; instead, they should look to their vendors for advancements that can improve efficiency and service quality. He advises MSPs to engage with their suppliers about how AI can be integrated into their operations in practical and beneficial ways.

Finally, Hinch encourages MSPs to focus on foundational innovations and automation before diving into more complex applications of AI. He stresses the importance of maintaining consistent uptime and predictable performance while leveraging AI to enhance these core values. By asking the right questions and seeking sustainable innovations from their vendors, MSPs can position themselves to thrive in a rapidly evolving technological landscape, ensuring they do not fall victim to the pitfalls that have affected other industries in the past.

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Elliot Hyman, CEO of the Lyra Technology Group, joins Dave Sobel to discuss the evolving landscape of IT management, particularly in light of Microsoft's new Windows Update orchestration platform. This initiative allows app developers to integrate their update processes into the Windows 11 framework, creating a more unified and controlled update experience similar to that of mobile operating systems like iOS. Hyman emphasizes that while this could streamline the user experience, it may also pose challenges for third-party patch management tools, raising questions about the future of these applications in a Microsoft-dominated ecosystem.

The conversation delves into the tension between standardization and customization in IT services. Hyman reflects on the importance of standardization for efficiency and stability within managed service providers (MSPs), while also acknowledging the need for flexibility to meet diverse customer requirements. He highlights that the complexity of the Windows environment means there will likely be room for both first-party and third-party solutions, as customers have varying preferences and needs.

As the discussion shifts to artificial intelligence (AI), Hyman shares insights from recent surveys indicating a disconnect between business leaders and IT executives regarding technology readiness. He notes that while AI has the potential to enhance productivity, many organizations are still grappling with its implementation. Hyman believes that the current stage of AI adoption is akin to the early days of the internet, suggesting that significant changes and value creation are on the horizon as businesses learn to integrate AI into their operations.

Finally, Hyman addresses the challenges in the labor market, particularly the decline in entry-level job opportunities for new graduates. He emphasizes the importance of investing in talent development within organizations, advocating for a "build first" approach to hiring. By fostering a culture of continuous learning and adaptation, Hyman envisions a future where technology service providers can elevate their role in the business ecosystem, ultimately becoming invaluable partners for small and medium-sized businesses.

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Sherweb has launched a white-label self-service portal aimed at empowering managed service providers (MSPs) and their clients by streamlining operational tasks. This innovative platform enables clients to manage their technology licenses, subscriptions, and payments independently, reducing the need for service providers to handle routine inquiries. According to Rick Stern, Senior Director of Platform at Sherweb, this autonomy not only expedites the resolution of simple requests but also allows MSPs to concentrate on strategic initiatives. The portal features automated invoicing, curated service catalogs, and integrated chat support, and is already in use by over 450 MSPs following a successful pilot program.

The podcast also discusses the evolving landscape of artificial intelligence (AI) pricing models, with companies like Globant and Salesforce adopting usage-based approaches. Globant has introduced subscription-based AI pods that allow clients to access AI-powered services through a token-based system, moving away from traditional effort-based billing. Salesforce is experimenting with flexible pricing structures, including conversation and action-based models, to better align with the value delivered by AI services. These shifts indicate a critical inflection point in how AI services are monetized, emphasizing the need for IT service providers to rethink their offerings in light of usage-based economics.

Concerns regarding the unauthorized use of generative AI tools in organizations are highlighted by a report from Compromise, which reveals that nearly 80% of IT leaders have observed negative consequences from such practices. The survey indicates significant worries about privacy and security, with many IT leaders planning to adopt data management platforms and AI monitoring tools to oversee generative AI usage. Additionally, advancements in AI are showcased through a Stanford professor's AI fund manager that outperformed human stock pickers, while a study reveals limitations in AI's ability to make clinical diagnoses from radiological scans.

The podcast concludes with a discussion on the role of the Chief Information Security Officer (CISO), which is facing an identity crisis due to its increasing complexity and the misalignment of its responsibilities. Experts suggest reevaluating the CISO role to better address modern cybersecurity threats. The episode also touches on the implications of generative AI in education, highlighting concerns about its impact on critical thinking and learning processes. Overall, the podcast emphasizes the need for IT service providers to navigate the evolving landscape of AI and cybersecurity with a focus on governance, accountability, and sustainable practices.

Four things to know today

00:00 Sherweb’s White-Labeled Portal Signals MSP Shift Toward Scalable, Client-Centric Service Models

03:31 AI Forces Billing Revolution: Globant and Salesforce Redefine How Tech Services Are Priced

06:49 From Shadow AI to Specialized Tools: Why Governance, Not Hype, Defines AI’s Next Phase

12:46 From CISOs to Classrooms to Code: Why AI Forces a Strategic Rethink Across the Enterprise

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New data reveals a significant divide in the managed service provider (MSP) landscape, with AI and infrastructure maturity emerging as key factors distinguishing high-growth MSPs from their lower-growth counterparts. A report from JumpCloud indicates that while 89% of MSPs saw revenue growth in 2024, only 22% achieved high growth, defined as an increase of over 20%. Successful providers are characterized by their willingness to adopt new technologies and integrate artificial intelligence into their operations, which enhances efficiency and customer support. The managed services market is experiencing a surge, driven by advancements in AI and a wave of mergers and acquisitions, with over 100 deals surpassing $1 billion in disclosed value in the first quarter of 2025.

The U.S. Department of Commerce has renamed its AI Safety Institute to the Center for AI Standards and Innovation, shifting its focus towards national security and international AI standards. This change reflects a broader strategy to accelerate the growth of American AI companies while addressing risks such as cybersecurity and foreign influence. Meanwhile, the FDA has launched a generative AI tool named ELSA to streamline its regulatory processes, marking a significant step in integrating AI into government operations. Additionally, Texas is poised to join other states in implementing right to repair laws, promoting sustainability in electronics by mandating manufacturers to provide spare parts and manuals.

OpenAI has announced updates to ChatGPT, enhancing its functionality for professionals with features that allow integration with tools like email and cloud storage. These updates position ChatGPT as a more versatile option in a competitive landscape, while Anthropic has open-sourced a circuit tracing tool to improve understanding and control of large language models. Coro, a cybersecurity platform, has launched a new partner program aimed at enhancing partner profitability and growth, emphasizing a streamlined experience for small and medium-sized businesses.

Broadcom has made significant changes to its VMware Partner Program, reducing the number of authorized partners and restructuring tiers to focus on monetization and control rather than modernization. This shift raises concerns for partners who may find themselves at risk of being sidelined as Broadcom consolidates its market control. The evolving landscape underscores the importance for IT service providers to adapt to these changes, prioritize AI integration, and ensure that their offerings align with emerging regulatory frameworks and market demands.

Four things to know today

00:00 What Sets Top MSPs Apart in 2025? It’s Not Just Tools—It’s AI, Smarts, and Speed

05:13 AI Regulation Fractures Across U.S. as Federal, Agency, and State Agendas Diverge

08:28 ChatGPT, Anthropic, and Coro Show How AI Is Growing Up

11:25 Broadcom’s New VMware Plan? Fewer Partners, More Control

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NWN Corporation has acquired InterVision Systems, a managed services provider known for its innovative IT solutions and a strong partnership with Amazon Web Services. This strategic acquisition aims to enhance NWN's offerings in customer experience, cybersecurity, and intelligent infrastructure, solidifying its position in the North American technology market. With the addition of 1,600 new accounts and approximately $470 million in sales, NWN is set to significantly improve its market presence and accelerate the digital transformation journeys of its clients. CEO Jim Sullivan emphasized that this move will allow NWN to provide a comprehensive suite of AI-managed services, positioning the company as a leader in the emerging AI-native platform MSP sector.

Empath, a training and education platform for managed service providers, has successfully raised $2 million in funding backed entirely by industry insiders. This initiative aims to deepen community engagement and give MSPs a stake in the platform's growth. Co-founder Wes Spencer highlighted the importance of having funding from within the MSP ecosystem, fostering loyalty and advocacy among investors who are also customers. While the funding model is innovative, concerns remain regarding its scalability and governance, particularly as future funding rounds may require traditional venture capital or private equity involvement.

The podcast also discusses the introduction of AI agents by major tech companies like Microsoft, Snowflake, and Google, which are reshaping the managed service provider landscape. These AI tools are designed to enhance data analysis and automate workflows, allowing businesses to operate more efficiently. As AI agents become more integrated into everyday operations, MSPs must adapt their service offerings to meet the evolving needs of their clients, focusing on governance, data management, and workflow alignment.

Finally, the episode touches on a collaborative effort among major tech firms to create a public glossary for state-sponsored hacking groups and cybercriminals. While this initiative aims to reduce confusion in the cybersecurity landscape, critics argue that it does not address the underlying challenges of attribution and operational defense. The podcast emphasizes the need for standardized threat intelligence delivery to help MSPs navigate the complexities of cybersecurity and build trust with their customers.

Four things to know today

00:00 NWN’s $470M InterVision Deal Signals Strategic Shift Toward End-to-End AI-Managed Services

04:18 Empath Raises $2M from MSPs, Blending Customer Ownership with Startup Capital

07:09 AI Agents Go Mainstream: From MSP Operations to M365 and Edge, the Stack Is Shifting

10:19 Glossary Effort Shows Progress on Language, Not Yet on Coordination

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ConnectWise has launched a unified MSP platform and an ASIO-powered professional services automation (PSA) solution at their IT Nation Secure event. The new offerings aim to streamline operations for managed service providers (MSPs) by providing features such as unified log management, automated alert triage, and customizable dashboards. The ConnectWise Pro package bundles essential tools into a single contract, allowing partners to choose flexible pricing models. This strategic move is designed to enhance operational efficiency and position ConnectWise as a central player in the MSP ecosystem.

In a significant industry shift, Kaseya has appointed Rania Sukar as its new CEO, coinciding with ConnectWise's event. Sukar, a former executive at Google and Intuit, brings a wealth of experience in technology solutions for small businesses. Her focus on enhancing customer experience and leveraging artificial intelligence (AI) for profitability reflects a broader trend in the industry. The timing of her appointment is seen as a strategic maneuver to capture attention during a competitor's major announcement, indicating Kaseya's intent to assert its presence in the market.

Breach SecureNow has introduced the first generative AI certification program tailored for MSPs, aiming to equip them with the knowledge to guide clients through AI adoption. This certification is crucial as AI becomes increasingly integrated into small and medium-sized businesses, often without proper management. By providing a structured framework for AI usage and cybersecurity best practices, Breach SecureNow positions itself as a leader in AI training for MSPs, potentially setting a standard in the industry.

The venture capital landscape is undergoing a transformation, with a notable slowdown in traditional funding rounds, particularly at the seed stage. New data indicates that nearly half of all seed deals are now classified as bridge rounds, reflecting market volatility. Investors are shifting their focus towards acquiring established service-oriented companies and enhancing them with AI, a strategy that could reshape competition and valuation in the IT services sector. This evolving investment model emphasizes the need for MSPs to adapt to the changing landscape and consider how AI can enhance their operations and profitability.

Four things to know today

00:00 ConnectWise Modernizes PSA, Bundles Tools Under “Pro” Brand, and Launches Endpoint Solution with Microsoft and Pax8

03:56 New Kaseya CEO Rania Succar Brings Small Business Tech Focus, Amid Strategic Timing

06:25 Breach Secure Now Launches First AI Certification for MSPs as NinjaOne Acquires Dropsuite, Radware Expands Threat Intel

08:47 As Series A Deals Collapse, Investors Shift to AI-Powered Roll-Ups of Service Businesses

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ConnectWise has confirmed it was the target of a cyber attack by a nation-state threat actor, affecting a small number of its ScreenConnect customers. The company has since patched the software and implemented enhanced monitoring measures to secure its environment. This incident highlights the increasing targeting of remote monitoring and management (RMM) tools by advanced threat actors, particularly from Russian and Chinese intelligence services. The breach, occurring shortly before the IT Nation Secure Conference, raises concerns about the security of RMM tools, which are now viewed as critical infrastructure by hostile foreign actors.

In the broader technology landscape, PC sales are projected to grow by 4.1% in 2025, primarily due to a temporary pause in tariffs that has encouraged manufacturers to increase shipments. However, this growth is not indicative of sustainable demand, as challenges such as rising prices and declining consumer sentiment loom. Meanwhile, U.S. smartphone sales are expected to decline due to ongoing tariffs, with the average selling price projected to rise by 4%. This situation reflects a complex interplay of market dynamics influenced by tariff policies.

A global study from Kindle reveals that while 95% of organizations have adopted AI, a significant skills gap exists, with 71% of leaders believing their workforces are unprepared to leverage AI effectively. The report indicates that only 40% of leaders utilize AI-powered insights for decision-making, underscoring the need for better alignment between workforce strategies and AI technology. Additionally, the IoT Asset Tracking and Visibility Adoption Report 2025 highlights that 74% of asset tracking projects meet or exceed ROI expectations, emphasizing the importance of managed asset tracking solutions over in-house developed tools.

Recent announcements from major companies like Barracuda, Red Hat, and Salesforce indicate a shift towards AI-driven solutions in the enterprise sector. Barracuda has launched an AI-powered cybersecurity platform, while Red Hat introduced AI-driven system administration tools to address the skills gap in Linux management. Salesforce's acquisition of Informatica aims to enhance its data management capabilities, further integrating AI into its offerings. These developments suggest that the focus is shifting from flashy AI features to practical applications that simplify security and enhance operational efficiency.

Four things to know today

00:00 Tariffs Distort Tech Growth: PCs Surge While Smartphones Stall, AI and Asset Tracking Reveal Readiness Gaps

05:11 Tariffs and AI Redefine Channel Strategy: Uncertainty, Automation, and the Margin Squeeze

08:23 Enterprise AI Gets Real: Barracuda, Red Hat, and Salesforce Target Ops, Not Optics

10:17 ConnectWise Breach Underscores Rising Nation-State Interest in RMM Tools

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Kevin Torf, co-founder and managing partner of T2 Group, discusses the unique approach his organization takes in delivering technology solutions to the healthcare industry. T2 Group focuses on providing a comprehensive set of services, including professional consulting, managed services, contact center operations, resource management, and software development. With a team of around 100 employees, T2 Group has established long-term relationships with major healthcare providers across the United States, emphasizing the importance of understanding both technology and the business aspects of healthcare.

Torf highlights the significance of building teams with a diverse skill set that includes not only technical expertise but also business acumen and healthcare specialization. He explains that T2 Group employs a flat organizational structure that fosters collaboration and agility, allowing them to adapt to the unique needs of each project. This approach contrasts with traditional project management methods, which can be more hierarchical and rigid. By utilizing a hybrid agile methodology, T2 Group can effectively balance the need for flexibility with the compliance demands inherent in the healthcare sector.

The conversation delves into the challenges of implementing technology in a conservative and risk-averse environment like healthcare. Torf acknowledges that while many healthcare organizations recognize the potential of technology, they often face financial constraints and the need for careful planning and governance. He emphasizes the importance of patience and gradual cultural shifts within organizations to embrace new methodologies and technologies, which can ultimately lead to improved patient experiences and operational efficiencies.

Torf also discusses how T2 Group ties its projects to business outcomes, helping clients navigate the complexities of funding and resource allocation in healthcare. By understanding the financial structures of different healthcare institutions, T2 Group can tailor its solutions to meet specific operational needs. This strategic alignment not only enhances the effectiveness of technology implementations but also supports the overall mission of healthcare organizations to provide better patient care.

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Two powerhouse experts, Ryan Morris and Jay McBain, join host Dave Sobel to discuss the emerging landscape of agentic AI, exploring the balance between hype and reality. They delve into the implications of AI technologies, particularly in the context of IT service providers and managed services. The conversation highlights the recent launch of Atera's autopilot feature, which claims to autonomously handle a significant portion of level one support tickets, raising questions about market readiness and the potential impact on traditional roles within the industry.

Morris and McBain emphasize the need for managed service providers to adapt to this rapidly evolving environment. They identify two distinct mindsets among providers: those who feel threatened by AI and those who are eager to embrace its potential. The discussion underscores the importance of understanding business processes and implementing data governance policies to ensure responsible AI deployment. As AI tools become more integrated into workflows, the experts stress the necessity for providers to focus on higher-level tasks and strategic growth rather than getting bogged down in routine operations.

The conversation also touches on the role of industry associations in supporting IT service providers during this transition. Sobel prompts the experts to consider what these organizations should prioritize, such as community building, training, and lobbying efforts. Morris and McBain argue that associations must evolve to remain relevant, focusing on delivering tangible value to their members rather than merely fostering a sense of community. They highlight the need for associations to measure their effectiveness based on the success and growth of their members.

Finally, the experts discuss the potential for new business models to emerge in the agentic AI landscape. They suggest that the shift towards consumption-based pricing models will require providers to rethink their strategies and focus on driving customer adoption and utilization of AI technologies. As the industry navigates this transformative period, the insights shared by Morris and McBain provide a roadmap for IT service providers to thrive in an increasingly automated world.

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A recent report from SailPoint reveals a significant contradiction in the IT sector: while 96% of IT professionals view artificial intelligence agents as a security risk, an overwhelming 98% still plan to expand their use within organizations over the next year. The study highlights that although 84% of respondents currently utilize AI agents, only 44% have established governance policies for their behavior. This lack of oversight is concerning, especially as 80% of respondents reported that these agents have acted in unexpected and potentially harmful ways. The need for stringent governance and security protocols for AI agents is becoming increasingly urgent.

In the realm of cloud computing, dissatisfaction is on the rise among organizations, with Gartner estimating that up to 25% may face significant disappointment due to unexpected costs and management complexities. Many organizations lack coherent cloud strategies, leading to issues like vendor lock-in. A notable example is 37Signals, which faced a $3.2 million bill for cloud services, prompting a migration back to on-premises infrastructure. As organizations adopt multi-cloud strategies, Gartner warns that more than half may not achieve their expected outcomes, further complicating the landscape.

The podcast also discusses a new Texas law requiring Apple and Google to verify the ages of users accessing their app stores, a move that shifts the liability of age enforcement onto these tech giants. This trend reflects a broader governmental push to redefine digital intermediaries as compliance gatekeepers, which could lead to increased regulatory burdens for tech companies. As data sovereignty becomes a priority, organizations are urged to adapt their strategies to align with new privacy and age verification mandates.

Lastly, the episode touches on intriguing revelations, such as the CIA's covert use of a Star Wars fan site for secure communications and the persistence of outdated operating systems like Windows XP in various sectors. These stories underscore the complexities of digital infrastructure and the importance of understanding data privacy implications. As reliance on voice-activated technologies grows, the need for IT providers to educate clients about data retention and privacy policies becomes critical, especially in a landscape where everyday devices can act as silent data hoarders.

Four things to know today

00:00 IT Leaders Expand AI Agent Use Despite Governance Gaps and Cloud Disillusionment

06:08 Dell Surges on AI Server Demand While HP Struggles With Tariffs and Consumer Weakness

09:17 Texas Law Forces Apple and Google to Enforce Age Verification, Marking Shift in Platform Liability

10:50 CIA Spy Site, Smart Speaker Surveillance, and Legacy Software Reveal Overlooked Digital Threat Surfaces

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