Most MSPs say they’re “relationship‑driven,” but Laura Jeter has turned that into a repeatable sales engine inside a large national managed services organization. In our conversation, she shares real‑world stories from enterprise deals, lessons from working with global vendors, and the exact research‑first habits she expects from her sales team before they ever book a meeting. If you’re tired of being seen as a cost center instead of a strategic IT partner, you’ll want to steal a few pages from her playbook.

=== Time Stamps

== Guest

=== Shout-outs

=== Companies / Vendors / Products Mentioned

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever had a client’s “other vendor” show up, hit a wall with your security tools, and then blame IT, this episode is for you. I share fresh stories from the field on using ThreatLocker to enforce guardrails, manage AI agents and VPN tools like Tailscale, and keep control of your 365 tenant and endpoints while still letting clients get work done. Then we shift into my recap of Channel Pro Defend and ThreatLocker’s Zero Trust World, talk cyber insurance requirements, hardened RMM and identity controls, and yes—take a fun detour into the best swag, socks, hats, and gear I picked up along the way.

Florida Man - ATM “jackpotting” mastermind: https://linkly.link/2eWRW

=== Chapters

=== Shout-Outs

=== Companies / Vendors / Products Mentioned

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

This one’s a game changer. A single court ruling just made it easier for customers and insurers to come after MSPs after a breach—and harder for you to get out of it. If you haven’t looked at your contracts and security stack lately, now’s the time.

=== Why Listen

=== Companies / Vendors / Products Mentioned

=== Chapters

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Mentioned on the Show

Why listen

In this episode, I crack open NetAlly’s brand‑new LinkRunner AT1500 and walk through a live, real‑world test of this entry‑level copper network link and cable tester. We look at one‑tap cable tests, PoE validation up to 90W, switch and VLAN discovery, and how it ties into Link‑Live to document your work for clients and MSP teams. If you’re an IT pro or MSP owner building out your troubleshooting go‑bag, this gives you a practical look at what the AT1500 can (and can’t) do.

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

If you’ve ever stared at your PSA at 10 p.m. wondering how you’re supposed to grow your MSP and still handle every ticket, this episode is for you. Juan Fernandez breaks down his new MSP as a Service model and shows how boutique and growing MSPs can instantly bolt on a white-labeled, US-based service delivery engine without giving up control of their clients.​

Why listen

Guests

Shout-outs

Companies / Vendors / Products Mentioned

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

We talk a lot about cybersecurity, tools, and MSP growth, but not nearly enough about what all that pressure does to the people running these businesses. If you run an MSP or work anywhere in the IT channel, this is one you don’t skip. From the floor at Zero Trust World, Larry Meador joins me to introduce MSP Well, a nonprofit built specifically to support the mental health and wellness of MSPs, vendors, and everyone in our ecosystem.​

Why listen

Guests

Companies / Vendors / Products Mentioned

Shout-outs

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Live from Zero Trust World 2026, I’m joined by Future Range’s Danny McEntee to break down how an Irish MSP is rolling out a fully managed Zero Trust solution to more than 600 clients. If you’re an MSP or IT leader wondering how to productize cybersecurity, standardize a stack, and get real‑world value from ThreatLocker, this one’s for you.​

Why listen

Guests

Shout-outs

Companies / Vendors Mentioned

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

I caught up with Liongard CMO Stephanie Weagle on the floor at Zero Trust World to talk about what’s really changing inside the Liongard platform and how it helps MSPs run tighter, more secure environments. We cover everything from asset inventory and cyber score dashboards to AI features and the grind of hitting 80 shows a year while still serving partners well.​

Why listen

Guests

Shout-outs

Companies / Vendors Mentioned

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Live from Zero Trust World 2026, I sit down with Cobalt’s own Ian Dunstan to unpack how he transformed a small break‑fix shop into a security‑first MSP that clients happily pay more for. We talk zero trust, ThreatLocker, managed services, and why drawing a hard line on culture and client behavior might be the most powerful business decision you make this year.​

Why listen

Mentioned in the Show

Guests

Shout-outs

Companies / Vendors Mentioned

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.

Managing Microsoft 365 across a pile of mismatched tenants is brutal, and my guests from Inforcer MSP know that pain first‑hand. In this chat, we break down how they’re helping MSPs standardize Intune, Defender, Purview, and 365 policies at scale so you can boost cybersecurity, clean up your stack, and actually make money on Microsoft.​

Why Listen

Mentioned during the Show

Guests: 

Shout Outs: 

=== SPONSORS: 

=== SHOW MUSIC: 

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.