Is MSP marketing a waste of money—or are you just doing it wrong?In this unfiltered episode of All Things MSP, hosts Justin Esgar and Eric Anthony tackle the controversial statement made at the Adobe Summit: "Marketers are full of 💩." They break down the real reasons why many IT service providers struggle to see results from marketing agencies and lead generation services.Whether you're a one-man shop or a growing MSP, this episode will help you rethink how you're spending time and money on marketing. From building a personal brand to managing client expectations, Justin and Eric dive into:
Why most MSPs fail at marketing (hint: it's not just the marketers)
What you really need before hiring an agency
The three pillars of successful MSP marketing
Real talk on lead generation services, brand building, and awareness
How to balance tech work with business growth

If you're frustrated with your marketing ROI or thinking about hiring a firm, this episode will give you the clarity (and reality check) you need.

🎯 Perfect for MSP owners, solo operators, and tech-forward business leaders.

In Episode 105 of All Things MSP, Justin Esgar and Eric Anthony dive into the rapidly evolving landscape of AI and what it really means for managed service providers. With AI hype reaching peak levels—from generative tools like ChatGPT and Copilot to agentic AI claiming to automate entire roles—how do MSPs separate fact from fiction?

We explore real-world use cases, serious risks, and the policy pitfalls your clients are already walking into. This isn’t about fearing AI—it’s about owning the conversation and guiding your clients through it with clarity, confidence, and a solid strategy. From compliance and security concerns to whether AI is just Clippy 2.0 in disguise, Justin and Eric lay out the opportunities MSPs can actually monetize—like creating updatable AI use policies—and how to avoid becoming an unwilling beta tester for bad tools.

💡 Whether you’re a solo MSP, part of a fast-growing team, or the tech lead helping clients navigate tech chaos, this episode delivers the unfiltered take you need to hear.

Watch, comment, and share your AI horror stories and success tips in the All Things MSP Facebook Group or on LinkedIn!

Is your personal brand helping—or holding back—your MSP business? In this episode, Justin Esgar and Eric Anthony break down the why and how behind building a personal brand as an IT services provider. Whether you're an MSP owner or a technical team member, your identity matters more than ever in today’s relationship-driven B2B space.You’ll hear powerful real-world examples from inside the industry, including stories about building employee brands that boost the business rather than threaten it. From speaking gigs and networking groups to live streams, books, and even viral social posts, Justin and Eric lay out a practical, no-fluff path to building a personal brand that attracts leads and earns respect.They also dive into imposter syndrome, fear of public speaking, and how to overcome the biggest roadblocks most IT professionals face when they try to get more visible.This episode is packed with actionable advice, encouragement, and a touch of irreverence to help you stand out in a crowded market. It’s a must-listen for any MSP team ready to level up their visibility, reputation, and reach.Topics include:
Why personal brands are assets, not threats How to get started with video, writing, or public speaking Turning your personal story into business growth Using tools like ChatGPT to speed up content creation Why consistency trumps perfection in brand-building

Have you ever fallen out of your routine and struggled to get back on track? In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony dive deep into the challenges of habit-building, productivity, and mental resets—something every MSP owner and IT professional has faced.After being thrown off by sickness, travel, and life’s chaos, Justin and Eric discuss the real reasons why sticking to habits is so tough, how to reset your routine, and why sometimes you need an external "jump-start" to get back on track.Key Takeaways:
✅ Why habits are easy to start but hard to maintain
✅ The "anchor habit" trick to keep yourself on track
✅ How MSPs can balance work, life, and unexpected disruptions
✅ The importance of having an "accountability partner" in businessIf you’re struggling with time management, MSP business routines, or just feeling off in your day-to-day workflow, this episode is packed with practical advice you can apply immediately.Tune in now and get back in control!

Are you really backing up your clients' data, or are you just assuming Microsoft or Google has you covered? In this episode of All Things MSP, Justin Esgar and Eric Anthony break down the crucial differences between backup, retention, and versioning—and why using the wrong term could put your MSP at risk.We’ll discuss:
✅ The common misconceptions MSPs and clients have about cloud backups
✅ Why retention policies ≠ backups and how that mistake can cost you
✅ The best third-party solutions to truly secure client data
✅ How to set up bulletproof backup policies in your MSAIf you're an IT professional, MSP owner, or tech leader, this episode is a must-watch. Don't let a single data loss event put your business—and your clients'—in jeopardy.🔔 Subscribe for more MSP insights & join the conversation at facebook.com/groups/allthingsmsp

Keeping client devices updated is a nightmare for MSPs. Whether it’s forced reboots, ignored notifications, or users refusing to comply, patch management is one of the biggest pain points in IT services. In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the real struggles of enforcing updates—on both Windows and Mac environments—and share proven strategies to minimize downtime and keep clients secure.From Apple’s Declarative Device Management (DDM) to the challenges of RMM tools handling Windows patching, this conversation is packed with insights every MSP needs. We also explore:✅ Why clients ignore update warnings (and how to fix it)✅ The biggest mistakes MSPs make in patch management✅ How Mac and Windows handle updates differently ✅ The ways AI is changing software updates✅ Strategies for getting clients to comply without complaintsIf your MSP is struggling with patch management headaches, this episode is a must-listen. Drop a comment with your patching strategies!🎧 Available now on YouTube and all major podcast platforms.

100 episodes! We’ve spent over two years diving into the world of Managed IT Services, and in this milestone episode, we reflect on the most insightful, game-changing, and entertaining moments from our journey.Join Justin Esgar and Eric Anthony as they highlight the biggest lessons learned, from AI and automation to business growth, cybersecurity, and the evolving MSP landscape. With clips from our most popular episodes and guest insights from top industry leaders, this is your one-stop episode to revisit the best advice, funniest moments, and the most controversial takes.🔹 How AI is transforming MSPs
🔹 The #1 mistake small MSPs make (and how to fix it)
🔹 Why branding and marketing matter more than ever
🔹 The financial strategy every MSP needs
🔹 The future of IT services—what’s next?Whether you’re a new listener or a long-time All Things MSP fan, this episode is packed with value. Don’t miss this ultimate MSP recap!🎧 Subscribe & Watch: 
Apple Podcasts: https://atmsp.link/applepodcasts
Spotify: https://atmsp.link/spotify
Audible: https://atmsp.link/audible
YouTube: https://atmsp.link/YTpodcast

📢 Join the MSP Conversation: https://atmsp.link/facebook

When it comes to managed IT services, technicians play a key role in your business. In this episode of All Things MSP, Justin Esgar and Eric Anthony break down why MSPs lose technicians and how to handle the inevitability.
Plus, what happens when your top tech quits and takes clients with them? We discuss real-world examples of poaching, how to, maybe, prevent it with contracts, and the best ways to ensure client loyalty.
🔹 Key topics in this episode:
✅ How to protect your MSP from client poaching
✅ Why bad employee agreements can destroy your business
✅ The legal and ethical side of non-competes in MSPs
If you’re an MSP owner or work in IT services, this episode is packed with insights to help you sell better and protect your business. Listen now!

Are you struggling to get new MSP clients? It’s not about cold calls or outdated marketing tricks—it’s about visibility. In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive into why personal branding is the secret weapon for MSP growth.🔹 Why "Mini Celebrity" Status Matters for MSPs🔹 How to Build Trust Without Selling🔹 Social Media & Local Strategies That Actually Work🔹 Avoiding Common Marketing Mistakes MSPs MakeYour future clients are already looking for IT help—but if they don’t know who you are, they won’t call you. We break down real-world strategies, from leveraging social media to dominating your local community as the go-to expert.Stop waiting for business to come to you. Create demand by becoming the authority in your space. It’s easier than you think!💡 Join the conversation in our Facebook Group: facebook.com/groups/allthingsmsp🎧 Subscribe now on YouTube, Apple Podcasts, Spotify, or your favorite platform!

In this episode of the All Things MSP Podcast, Justin and Eric dive into the essential strategies MSPs need to master sales funnels, build effective processes, and boost monthly recurring revenue (MRR) in 2025. Whether you're struggling to generate leads or close deals, this episode delivers actionable insights tailored to managed service providers.They discuss:
Why defining a sales funnel is crucial for growth.How MSPs can build or buy lists to target ideal clients.Tips for nurturing prospects and moving them through the sales journey.The importance of discovery calls and asking the right questions.

Plus, hear hilarious anecdotes, including why phishing tests need to be more targeted and how NOT to overwhelm prospects during discovery calls. Don't let another year slip by without the sales growth your MSP deserves—tune in now to take your business to the next level.