In this episode of All Things MSP, Kevin Lancaster—CEO of BetterTracker and founder of ID Agent—joins Justin and Eric to reveal how MSPs are hemorrhaging money through tech sprawl and unused subscriptions. Learn how BetterTracker is changing the game by giving MSPs deep visibility into their expenses, vendor contracts, and even client shadow IT.

You’ll hear how syncing bank accounts and Microsoft 365 can uncover hidden costs, improve EBITDA for M&A readiness, and help MSPs evolve into true business partners for their clients. Kevin shares real numbers: over $334 million in transactions tracked and one company finding $7,200 in unexpected charges.

Whether you're a solo shop or running a multi-million dollar MSP, this episode is your blueprint to cutting waste, boosting profit, and building next-level trust with clients.

🧠 Topics Covered:
 - Tracking and eliminating vendor sprawl
 - Improving MRR and profitability
 - Using BetterTracker to prospect and upsell
 - How MSPs can offer true business consulting
 - Preparing for M&A through operational clarity

DNS filtering isn't just another checkbox—it's your MSP's frontline defense. In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive deep into internal DNS filtering, DNS management, and DNS security. This is part two of our DNS series, where we move from the external setup to what really protects your clients from the inside.

Learn how internal DNS filtering:

 - Blocks malware, phishing, adult content, and crypto mining traffic
 - Helps you upsell managed security services
 - Avoids productivity-killers and support tickets before they happen
 - Works on roaming clients, firewalls, and even mobile devices
 - Provides billable, reportable value through compliance logging

Justin and Eric also break down pricing strategies, common pitfalls, and DNS filtering gotchas—like how it can break legit apps (and how to fix it). Whether you're using Cisco Umbrella, DNSFilter, Cloudflare, or a baked-in RMM tool, this is the conversation you didn’t know you needed.

Don’t let your clients’ DNS be the weakest link. Start filtering smarter and profiting bigger.

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In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into one of the most overlooked — yet critical — services MSPs should be managing: DNS and domain control.From client horror stories to missed opportunities, Justin and Eric break down why DNS and domain management should be top-of-mind for every managed service provider. You'll learn how forgotten domains, broken SPF/DKIM/DMARC records, and poor delegation can damage your clients’ email deliverability, security posture, and online presence — and how you can turn that into recurring revenue.They also share practical strategies for setting up monitoring, pricing your services, and leveraging tools like Cloudflare, Liongard, and EasyDMARC for client success and operational efficiency.Whether you're an MSP owner, technical team lead, or service desk pro — this is a must-listen for protecting your clients and boosting your bottom line.

In this episode of the All Things MSP Podcast, Justin Esgar and Eric Anthony go head-to-head on one of the biggest debates in managed IT services: Best of Breed tools vs. Single Pane of Glass platforms.Justin breaks down why integration is everything in his MSP and how trying to force third-party tools to play nice can cost more than it saves. Meanwhile, Eric shares real-world insights from the days of GFI MAX, SolarWinds, and N-able - where MSPs had to choose between deep customization and ease-of-use.

Whether you're running a five-person shop or scaling into compliance-heavy verticals, this episode helps you rethink your stack, reduce alert noise, and optimize your toolchain for efficiency, visibility, and client needs.

👉 You’ll walk away with a better understanding of when it makes sense to compromise on features for the sake of integration—and when “good enough” can cost your techs time and your MSP money.

Tune in for practical takeaways, memorable rants, and a no-BS breakdown of what today’s MSPs actually need in their stack.

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into the reality of offering “all you can eat” IT support — and why it’s not always the sweet deal it sounds like.
From lightning strikes frying network gear to untangling bizarre home internet issues, Justin shares real-world stories that expose the risks of unlimited managed service agreements (MSAs) without clear boundaries. Eric and Justin discuss how modern technology creep — from IoT to SaaS sprawl — has changed the support landscape since the early days of MSPs.
Key topics include: - How home networks and work-from-home setups blur scope lines
 - Why defining what you don’t do is as important as defining what you do
- Setting client expectations for emergencies, after-hours support, and “out-of-scope” requests
- Balancing exceptional service with protecting your profitability and team’s sanity

Whether you’re a solo IT provider or running a large MSP, you’ll learn how to avoid the costly pitfalls of poorly defined “all you can eat” contracts and why scope creep is one of the biggest hidden risks in the managed services industry.
If you’ve ever been caught between wanting to help your client and knowing it’s outside your responsibilities — this episode is for you.

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony take a brutally honest look at one of the most overused - and misunderstood - terms in the IT services world: “Trusted Advisor.”

If you’re an MSP owner or technician using that phrase in your marketing, this episode is a must-listen. Justin and Eric unpack what actually makes a service provider trusted in the eyes of their clients. From building roadmaps and understanding industry-specific needs, to participating in budgeting and managing risk profiles, they lay out the practical steps MSPs should be taking, but often don’t.

They also explore how real trust is built: not in the storm, but in the calm. And they dive into why communication, specialization, and humility are far more valuable than “checking boxes” in a sales pitch.

Whether you’re still firefighting tickets or ready to level up your client relationships, this episode will challenge the way you think, and market, your MSP.

In this no-holds-barred episode of the All Things MSP podcast, Justin Esgar and Eric Anthony take on the 7 most overused and misunderstood buzzwords in the managed IT services industry. From “proactive” to “fully managed,” we break down why these terms are not only tired—but potentially dangerous for your MSP business.

Are you accidentally overpromising with “turnkey” or “customized solutions”? Is “trusted advisor” more of a crutch than a value prop? We challenge you to rethink your language, your messaging, and your client communications.

Whether you're writing copy for your MSP website, onboarding a new client, or evaluating new vendors, this episode is a must-listen for MSP owners and techs who care about clarity, trust, and reputation.

🔍 Learn how these words are used (and misused), how customers perceive them, and what language to use instead.

⏱️ No filler—just real talk from two experienced MSP pros. Join us for one of the most practical, eye-opening episodes yet.

What happens when you give an AI full control of a vending machine? Chaos. In this episode of the All Things MSP podcast, Justin Esgar and Eric Anthony break down the wild story of "Claudius," an AI agent developed by Anthropic that was tasked with managing snacks—but ended up ordering tungsten cubes, hallucinating staff members, and signing contracts to the Simpsons’ house.

But it’s more than just a funny story. Justin and Eric dive deep into what this means for managed service providers. From PSA tools falsely claiming AI functionality to agentic automation run amok, they explore the real risks and strategic opportunities of implementing AI in technical environments.

Are your tools truly AI-powered—or just keyword matchers in disguise? Should MSPs trust generative or agentic AI to take real action inside their stack? And most importantly: how do you keep AI from causing reputational or financial damage to your business?

Whether you're AI-curious or AI-cautious, this is a must-listen for IT professionals who want to stay ahead of the curve without letting the robots take the wheel.

Starting an MSP? You’re not alone. In this second part of our MSP launch series, Justin Esgar and Eric Anthony dive deep into the real-world steps every new IT service provider needs to take—from deciding what to sell, how to price it, and how to get your first (and next) customer.

We go beyond tech stacks and look at services that actually meet client needs, including essential help desk offerings, baseline security, and how to handle things like password managers, SOCs, and tiered offerings. We also talk strategy on avoiding the trap of bronze-silver-gold packages and why your pricing needs to account for future hires—not just your current costs.

Then we hit the streets (literally) and explain how to grow your MSP business without spending big on ads. You’ll get practical grassroots tips for customer acquisition, outreach, and why every MSP should leverage personal networks, local directories, and online communities to gain traction fast.

Whether you’re solo or scaling, this episode is your tactical guide to building a successful, profitable MSP from the ground up.

🔧 For those who missed Part 1 — go back and listen first!

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony dive deep into what it takes to start an MSP in today’s market—especially if you're entering the industry as a new provider, solo founder, or franchisee.

From real conversations with aspiring MSPs to insights on market saturation, tech stack essentials (or lack thereof), and whether freedom or fortune should be your driver—this episode is loaded with practical, relatable advice for those navigating the early stages of their managed services journey.

Key takeaways include:
- Why new MSPs are popping up in 2025
- The pros and cons of MSP franchises
- Starting lean: What tools you really need (hint: not many)
- Freedom vs. Fortune: Defining your business goals early

Real stories from MSP founders making it work today

Whether you're just launching your MSP, pivoting after a layoff, or debating whether to niche down, this conversation will help you avoid overwhelm, focus your growth, and understand the true business side of managed services.

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