Starting an MSP? You’re not alone. In this second part of our MSP launch series, Justin Esgar and Eric Anthony dive deep into the real-world steps every new IT service provider needs to take—from deciding what to sell, how to price it, and how to get your first (and next) customer.

We go beyond tech stacks and look at services that actually meet client needs, including essential help desk offerings, baseline security, and how to handle things like password managers, SOCs, and tiered offerings. We also talk strategy on avoiding the trap of bronze-silver-gold packages and why your pricing needs to account for future hires—not just your current costs.

Then we hit the streets (literally) and explain how to grow your MSP business without spending big on ads. You’ll get practical grassroots tips for customer acquisition, outreach, and why every MSP should leverage personal networks, local directories, and online communities to gain traction fast.

Whether you’re solo or scaling, this episode is your tactical guide to building a successful, profitable MSP from the ground up.

🔧 For those who missed Part 1 — go back and listen first!