In this episode, we sit down with Nick Recker, founder and CEO of Blue Alliance, an $80 million MSP investment group with operations in over 45 states. After starting his first MSP, Path Forward IT, in 2002 serving physician entrepreneurs, Recker went on to build multiple successful healthcare-focused companies before launching Blue Alliance in 2020. His mission—help MSP owners grow without losing their culture, autonomy, or sense of purpose.

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

Join the thousands of MSPs who already rely on MSP Success to fuel their business growth. Go to www.MSPSuccess.com and subscribe now—it’s free, and you can unsubscribe anytime.  

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

If you think your first salesperson will “handle it” while you retreat to the server room, think again. Nathan Whittacre, Founder & CEO of Stimulus Technologies, breaks down how he went from a garage PC shop to a $12M, 70-person, six-location MSP/ISP—without losing his sanity (or his hair 😅).

We cover the real levers that move revenue: founder-led sales discipline, ruthless focus on repeatable process, and when acquisitions are rocket fuel vs. a dumpster fire. Nathan also shares how building an ISP arm (fixed wireless + fiber) and landing multi-million-dollar federal grants unlocked outsized growth in rural markets.

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

Join the thousands of MSPs who already rely on MSP Success to fuel their business growth. Go to www.MSPSuccess.com and subscribe now—it’s free, and you can unsubscribe anytime.  

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

AI is stepping out of fiction and into reality — and MSPs are right in the middle of it.

This week’s episode dives into the biggest stories reshaping the channel, from automation and agentic AI to next-gen cybersecurity tools:

• Kaseya acquires INKY and unveils its AI-powered Digital Workforce
• CyberFOX launches AI-driven DNS filtering
• WatchGuard rolls out next-gen Firebox rackmount appliances
• Barracuda debuts new financial services and threat intel resources
• OpenText & 1Password expand AI security integrations
• RSA shares alarming new identity threat data

Get the insights that matter most for MSPs looking to stay ahead of the curve.

🎧 Tune in for your weekly MSP intelligence update.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

In this episode of the Titans of Scale Podcast, Robin Robins sits down with Bruce Gibbs, Founder & President of GFI Digital, to unpack how he grew his company from just four employees and $1M in revenue to over 410 employees, $140M+ total revenue, and a $40M MSP division.

Bruce shares the hard-earned lessons of building one of the most successful privately held copier and MSP companies in the country, including:

• How he transitioned from copiers and printers into managed services
• Why cold calling still works (and how 60 sales reps keep growth steady)
• His approach to hiring, developing, and retaining top IT engineers & managers
• The leadership mistakes he made—and the culture shifts that fueled growth
• Where the MSP industry is heading in the next 5 years and how to stay ahead

If you’re an MSP owner, IT business leader, or entrepreneur looking to scale smarter, sell more, and build a winning culture, this interview is packed with insights you won’t want to miss.

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

Join the thousands of MSPs who already rely on MSP Success to fuel their business growth. Go to www.MSPSuccess.com and subscribe now—it’s free, and you can unsubscribe anytime.  

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

This week’s roundup is packed with cybersecurity news and industry moves every MSP needs to know. We cover:

• ESET’s free immersive cybersecurity awareness training
• Sophos launching new advisory and penetration testing services
• Huntress partnering with Sherweb to expand distribution
• IT Nation PitchIT finalists revealed
• ASCII Group announcing 2026 conference dates
• A major four-MSP merger in California
• Executive shakeups at Microsoft, Pax8, Simpro, and more
• Infoblox’s alarming threat landscape findings on AI-driven attacks

Cybersecurity isn’t just a once-a-year theme—it’s an everyday priority. Tune in to catch up on all the stories shaping the channel this week.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

WatchGuard debuts FireCloud Total Access, Microsoft overhauls its Marketplace, and TeamViewer launches a global MSP partner program. We also cover NetBrain’s ACE+ program, JumpCloud’s new asset management tool, and survey results showing MSPs aren’t keeping up with AI demand.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

Robin Robins sits down with Mark Clayman to talk M&A, scaling MSPs, and building through channel partnerships. Mark shares how Netrio is uniting three MSPs under one brand, why the market isn’t as saturated as people think, and how AI is reshaping service delivery. 

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

Join the thousands of MSPs who already rely on MSP Success to fuel their business growth. Go to www.MSPSuccess.com and subscribe now—it’s free, and you can unsubscribe anytime.  

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

This week’s channel roundup highlights the tools, programs, and threats shaping the MSP landscape. N-able introduces anomaly detection to strengthen backup security, Syncro expands into Microsoft 365 and Entra ID protection, and Proofpoint launches an AI solution to monitor human communications risks.

We also look at new partner opportunities from Action1 and Nintex, plus a Guardz report revealing SMBs are facing nearly double the number of cyberattacks compared to last year—with credential theft and phishing topping the list.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

This week’s episode covers major channel updates, including a free RMM launch for MSPs, advances in passwordless security, new AI interoperability standards, fresh ransomware research in schools, and more stories shaping the MSP and IT ecosystem.

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.

From college dropout to CEO of a $375M MSP platform with 1,200+ employees. Peter Melby, CEO of New Charter Technologies, shares raw, battle-tested lessons on pricing, hiring, and fixing culture at scale—plus why “core values” fail without clear behavior agreements, psychological safety, and directed autonomy. We also dig into how New Charter integrates acquisitions for value (not vanity) and what MSPs must do now to win amid AI and commoditization. 

Get a free 60-minute marketing strategy session and discover proven IT marketing strategies that deliver results. We’ll walk you through a tested roadmap and actionable strategies to grow your business. Head to www.ITmarketingplan.com and book your free session today!

Join the thousands of MSPs who already rely on MSP Success to fuel their business growth. Go to www.MSPSuccess.com and subscribe now—it’s free, and you can unsubscribe anytime.  

To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.