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Last week at Drift, we made the decision to kill all of our lead forms and gated content.

Here's why (and how it all went down).

If you missed the article, here's the backstory:

http://blog.drift.com/no-more-forms

And the thread on Inbound.org:

https://inbound.org/article/can-we-build-an-audience-without-gated-content

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