CMO Conversations with Tricia Gellman

On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things ABM, marketing to marketers, setting SEO goals, building and managing remote teams, the secrets to growing your career in marketing, and much more.

On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last few years, he’s amassed a huge library of marketing books. Want to find out the books that have influenced him the most? Listen to the full episode.

In this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and why it's important to activate, build, and scale your community around your brand and product – both online and in-person. Want to hear Steven's take on imposter syndrome and the reason why he's worn a Hawaiian shirt every day for more than a year? Listen to the full episode.

You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trainer he had never heard of, and started reading a post they shared on their 10 commandments for training. And DG liked the idea so much that he sat down in that moment to write down the 10 marketing rules that Drift lives by, like using social proof (aka your customer's words) whenever and wherever you can. Want the other nine commandments? Listen to the full episode.

Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a listen and you'll be coming up with better ideas in no time.

"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noise already in the market, the worst thing you can do is forget to treat your buyers like humans. So in this episode, DG talks about how you can take the #1 skill that most B2B marketers are missing, turn it into your advantage, and start having more conversations with buyers.

DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketing in 2019 vs. 2009.

DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicates a lot of her time working with clients to define what they need in a CMO – and then finding the right person for the job.

Over the years she’s worked with companies ranging from venture-backed startups to Fortune 500 brands, and across digital, technology, CPG, professional, and financial services. Suffice to say, Kate knows what top companies are looking for in marketing leaders (and she knows the marketing leaders who can get the job done).

In this episode, Kate and Tricia talk about everything a CMO is (and is not), plus why now is the time for CMOs to rally their companies around brand and experience.

Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by openly sharing his own struggles with mental health in the workplace and being vulnerable, the CMO of G2 showed his team that they could be vulnerable and open with him. On this episode of CMO Conversations, Tricia and Ryan discuss how this simple shift to his calendar served as the catalyst for becoming an outspoken advocate for mental health, building deeper connections with his team, and growing as a leader.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Ryan on Twitter @triciagellman @ryanbonnici @HYPERGROWTH_Pod