You know what’s frustrating? Seeing someone make something hard look easy.

What’s worse is when you don’t know that it’s actually hard to do and you think that it should be easy. Then you just end up feeling bad about yourself for not being able to do it.

They make it look so effortless. Surely they’re not spending hundreds upon thousands upon tens of thousands of hours working at it.

But in fact, they are.

The easier they make it look, the harder they’re working. As you read this, no doubt those people are working on their craft.

I want to demystify the process for you. I’m going to take you behind the scenes and show you exactly what it takes and all that I’m doing to make everything happen. You’ll witness the things that aren’t normally visible to you.

I’m going to get real and I’m going to tell you how many hours I work a week (hint: it’s not a two-digit number). In this episode, I’m also going to be fully honest and tell you that I often forget to eat. Neither of these are things I’m proud of and neither are healthy. I’m not censoring any of this, I’m simply showing you the reality that is behind the curtain.

I’m not promising it’s going to be pretty (it never is behind the curtain). You’re getting a real look inside the well-oiled machine. I’m showing you because I want you to see that it’s not a machine at all.