Every bottle of raw milk on Charlotte Smith's micro dairy is spoken for before the cows leave the barn, and that success grew from a farm her family once lost in the 1980s crisis. In this episode I talk with Charlotte, a fifth generation Oregon farmer turned marketing and mindset coach, about how healing her children's eczema with real food sparked a business that now funds itself and inspires thousands through her Profitable Mindset podcast. We break down the daily thought work that guides her pricing, why viewing marketing as a service builds trust, and how paying farmers a fair price reflects the true cost of ethical food. If you want practical steps to pair purpose with profit, Charlotte's story offers a clear starting point.

Show Highlights

• Growing up on a fifth generation Oregon farm and watching it collapse during the 1980s crisis.

• Returning decades later and starting a three cow raw milk micro dairy from scratch.

• Seeing raw milk clear her children's severe eczema and her own chronic infections.

• Selling every bottle in advance and realizing mindset was the real competitive edge.

• Replacing scarcity thoughts with possibility to price products for profit.

• Turning customer questions into generous marketing that builds an email list and loyalty.

• Launching online courses and the Profitable Mindset podcast to coach farmers worldwide.

• Celebrating clients like the flower farmer who paid off a mortgage through daily thought work.

• Revealing the true costs hidden behind supermarket prices and government subsidies.

• Explaining why paying local producers fairly keeps communities and ecosystems healthy.

• Using a simple morning mindset practice as the foundation for every business decision.

• Closing with advice to pair clean food clear thoughts and courageous pricing so purpose and profit can thrive together.

Resources

Sheila's Website

Sheila's Instagram Page

Email me: [email protected]

Free Guide: Three Steps to Clarity: How to Know What You Really Want

Charlotte Smith

The Profitable Mindset Podcast

Charlotte Smith - Instagram

Five Mistakes Farmers Make that Cost Them Thousands of Dollars - Master Class