The Internet makes it easy for customers to shop around and compare options and  prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency. 

In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We’re also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.

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In This Episode You’ll Learn 

• What is urgency, FOMO and scarcity in sales.
• The benefits of creating urgency in sales.
• Tips when using urgency in sales without feeling phony.
• The steps and phrases so you can start using urgency to increase your sales. 

Key points Lori and Nola are sharing in this episode:

• (02:16:94) Using urgency in sales is a technique many businesses are not using to their full advantage.
• (06:56:86) Here are the three types of scarcity models and the different ways you can use them to get customers to make a purchase quicker.
• (11:48:20) Three tips for creating urgency without having to fake it.
• (14:29:02) Here are seven phrases you can start using that creat a fear of missing out for customers.

Resources 

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Podcast Transcript