June 05, 2025

110| What Every Parish Needs to Know About Digital Media

28 minutes

In this episode of the Rebuilt Parish podcast, Chrissy, the Director of Marketing, discusses the vital role of media in reaching the lost and enhancing parish communication. She emphasizes the importance of creating relevant content, meeting people where they are, and extending the church's reach beyond its physical walls.

The conversation also covers practical tips for parishes starting their media journey, balancing quality and consistency, and aligning digital efforts with the church's mission. Chrissy shares insights on overcoming hesitations in digital media and highlights the significance of understanding audience trends.

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Takeaways

Media is essential for reaching those who are lost.

Parishes must create content that resonates with their audience.

Engagement metrics should not solely focus on likes and comments.

Consistency in posting is crucial for building an online presence.

Digital media extends a parish's reach beyond its physical location.

Storytelling is a powerful tool in church communication.

Understanding audience trends is key to effective outreach.

Parishes should start with what they are comfortable with in media.

It's important to align media efforts with the church's mission.

Marketing is a long-term commitment that requires patience.

Book Referenced: Know Who You’re For by Jeff Henderson

Chapters

00:00 - Introduction to Rebuilt Parish Podcast

01:04 - Meet the Marketing Director

02:25 - The Importance of Media for Parishes

04:05 - Media and the New Evangelization

05:17 - Creating Relevant Content

07:40 - Extending Reach Beyond Church Walls

11:55 - Getting Started with Media

15:35 - Balancing Quality and Consistency

18:37 - Overcoming Hesitations in Digital Media

21:23 - Aligning Media with Mission

23:09 - Trends in Digital Communication

Keywords

parish marketing, digital media, evangelization, church communication, social media, community engagement, content strategy, outreach, church growth, digital discipleship

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