Burning Money

110K Mistake: Naming Products and Optimizing Your Creative Process with Clay Manley


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Our guest in this episode of Burning Money podcast has made every copywriting mistake under the sun to figure out what does (& doesn't) work. The biggest and costly mistake which cost him a year's worth of his salary was around the creative process. We have Clay Manley with us today and he will share how an oversight in the protocols cost him that much while working on a project for one of the biggest pet retailers in the world. Where did he go wrong? Listen up and learn from his mistake.

In this episode:

- How Clay ended up doing what he’s doing now as an A-list sales copywriter for big brand narrator & creative consultant. 

- The mistake that cost him a year’s worth of his salary.

- How long does it take for a creative process to work out 

- Why is it important to do intensive research and look out for what's already out in the market


Connect with Clay Manley:

- Instagram: @clay.manley

- Facebook: https://www.facebook.com/profile.php?id=6853281



Connect with Luis:

- Website- https://www.podcastdomination.co/

-Instagram- https://www.instagram.com/luisryandiaz/

- Facebook- https://www.facebook.com/luisryan4

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Burning MoneyBy Podcast Domination