Customer experience usually manifests in a one-to-many or a one-to-few relationship style. But personal experience (PX) is CX on a one-to-one basis.    After all, people don’t care about brands. We care about the people behind the brand.   In this episode, I interview Greg Segall, CEO & Founder of Alyce, about how personal experience (PX) helps shorten sales cycles and build trust.   Greg and I talked about:   - The relationship between CX and PX   - Video, gift-giving, and creating relationship with a brand   - Tips for PX at high volume (hint: also includes video)   - The role of purpose in an entrepreneurial mindset   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.