Why email is so important?

• Build relationship 
• Create connection 
• Sell your membership 
• You own it 

How people actually get on your list? 

• Download LM 
• Buy something 
• Opt in for challenge 

How you should be using it? 

• Think about what the first step was for them and what’s the next one? 
• Need to give people what they opted in for 
• Then nurture them towards your product 
• Then offer the product & actually offer it 
• Then get feedback 
• Then they enter the regular email broadcasts 

What should the regular emails be? 

• Tell stories 
• Invite to content pods etc… 
• Deepen the relationship 
• Tell about upcoming events