The Membership Mastery

The Membership Mastery

By Ryan CarruthersBusinessEntrepreneurship
Download on the App Store

The Membership Mastery episodes

  • 126 - Write Emails That Get Sales

    This episode is important if you want to get more sales for your membership.

    Now, if there was a step by step method for writing emails that get you members and would you feel confident enough to send an email in the next 24 hours?

    Listen to this episode in full

    24 min
  • 125 - How to Build The Right Kind of Community - Tatiana Figueiredo

    Launch and nurture a community that works for you. 

    That's the goal isn't it with our communities and memberships?

    This is why today's episode is going to be such a good one, I speak with Tat Fig on exactly how to do this. 

    This episode is for course creators and membership site owners who want to build a thriving community. One they can be proud of & that keeps paying them month upon month. 

    We cover: 

    • The business model - How we build something that gives value and fulfils the need of our members. 
    • Community experience - Onboard members so people feel welcomed into the community.
    • How to highlight those shared interests between members. 
    • Creating one of a kind community experience and the process behind that.  
    • How to drown out that feeling of imposter syndrome. 
    • How to attract the right members. 
    • Finding the right channels to get members. 
    56 min
  • 124 - 3 Ways To Build Audience Fast

    No matter what stage of membership we are at, we need to build an audience. That is a fact!

    Without an audience, you’ll never hit the goals you have.

    In this episode, I am going to break down 3 ways to build your audience & Fast

    Facebook Ads & Conversational emails

    • Turn ads on and have email automation

    Other people’s audiences

    • Matchmaker
    • Apple App
    • Email List
    • Sparktoro
    • YouTube
    • Facebook Group / Lives
    • Instagram Lives

    LIVE video

    20 min
  • 123 - Goals and Plan for 2022

    Are you sick of overcomplicated goals & marketing?

    Want to get to where you want to get to without fluff?

    I’m going to break down my goals and plan for the year & why I have chosen to do it this way. The goal here is to inspire you and invite you along the journey with me.

    Why should you care about my goals?

    Great question, this podcast and the content I produce has one singular purpose to give you

    I need to point out a couple of things…

    • I am focusing on simplifying my business because
    • If you add more complexity more can go wrong
    • Also, you have more to focus on - I want a simple business
    • I can focus on my weak points - Fixing these will make the biggest impact
    • Often we change the plan not our behaviour then blame the plan, we say well I followed the plan - where’s my results? Change your behaviour the follow the plan.

    What are my goals then and how will I get there?

    • Fun
    • Keep my work-life balance
    • Get more members
    • Grow the email list
    • Increase podcast downloads
    • Use Facebook group correctly

    How will I get there?

    • Fun
    • Keep my work-life balance
    • Get more members
    • Grow the email list
    • Increase podcast downloads
    • Use Facebook group correctly

    Let me know if you want to be on a Pod Party - [email protected] 

    24 min
  • 122 - 2021 Year In Review

    The 2021 Year In Review 

    2021 is the year I'll never forget. Mainly due to the fact that I was standing in the labour ward and was handed a little bundle. 

    My first child, Isla. What a crazy rollercoaster of a ride I wasn't prepared for! I am sure all parents reading and listening can relate to that moment when your world changed. 

    I wanted to create this episode because it's the last one this year as I take a 2-week break to really go through the year. 

    It's usually at this time of year people start looking back and planning for the new year, I am no different. 

    The big thing for me this year has been levelling up, I have come into a new niche that I am experienced in. But I am competing for your attention, with some good marketers & some total fake guru's. 

    It's been about how I can give you the most value I can bring. How I can put my personality, my values etc... into what I am building. 

    In this episode I cover... 

    What worked 

    • Talking to people as people 
    • Getting to know members 
    • Email marketing 
    • Bullet journal 
    • Podcast 
    • Getting deep into the customer 

    What didn't work 

    • YouTube Challenge 
    • Had to up my game marketing-wise 
    • Several failed funnels 
    • Facebook group 
    • Focus on 

    What're my ideas for the next year 

    • Ultra-clear on what I want 
    • The pathway for getting members 
    • Focus on what I am good at and what I love 
    • Grow the podcast - Pod parties/promotion 

    I've had a GREAT 2021, yes it's had serious challenges but amongst that it's been a stellar year and I cannot wait to see what happens next. 

    43 min
  • 121 - Caleb O'Dowd The Greatest List Building Strategy I Ever Discovered

    The magic of building an email list 

    If you have an online business & want to make more money from it in 2022 this episode is for you.

    I chat with Caleb O'Dowd today on the podcast, where he shares the greatest list building strategy he has ever seen. 

    If you don't know Caleb. He recently ran an email promotion for Ryan Leveque and won $100,000 for being the top affiliate. Safe to say he knows a thing or two about building email lists. 

    If you have an online business and want to know: 

    • The best traffic source to make money 
    • Which methods don't work anymore 
    • Key secrets to making serious money with small email lists 
    • The EXACT step by step email list building strategy to use in 2022 

    You are going to want to listen to this episode 

    1 hr 19 min
  • 120 - George Byrant - Create a killer business by caring about your customers

    George Byrant is a legend of the marketing world, he has the right values as well. 

    In this podcast episode, we cover how you can create a killer offer by caring about your customers. 

    George Byrant has a great history of saying 'Relationships beat algorithms 

    It's a great way to view the world. 

    In this podcast episode George Byrant and I cover: 

    • What an offer is 
    • People first 
    • No upsells 
    • How loving your customers will 20x your business 
    • The offer doesn’t matter it’s the relationship 
    • How to not sacrifice your soul 
    • How to tie what you are doing into your offer 
    • How to give the fastest shortest path to result 


    https://themembershipmastery.com/

    1 hr 7 min
  • 119 - How I had my highest grossing month with a black Friday promo

    We all want more members right? We are trying everything every day to get them, what I will share with you in this episode shows how I had my highest grossing month & how I took what was going to be a one-off yearly deal and included it into my membership to repeat the success. 

    Goals with the episode 

    • If I could show you how to have your greatest sales month ever would you listen all the way to the end? 
    • If I also show you how you can get a lot more members who are sticking around for the long term in the process would you listen till the end? 
    • Show you how I sent one email and it literally doubled my sales 
    • How I got members staying for 12 months - 2 months longer than my LTV 
    • How they stuck around after the deal ended 

    Let’s do this then! 

    Link to the post with the email --->> http://themembershipmastery.com/119-how-i-had-my-highest-grossing-month-with-a-black-friday-promo/

    28 min
  • 118 - How to plan and launch a podcast for your membership

    So you’ve finally decided that a podcast is happening for you in your membership! Now you feel totally overwhelmed….

    • How the hell do you launch it?
    • What do you talk about it?
    • How do you edit it?
    • What do you talk about it?
    • How do I get people to listen to it?
    • How can I build my list using a podcast?!

    I’ll also show you how you can use it to get people to join your membership from the podcast.

    If you listen to this I will give you a step by step guide on going from zero to a podcast, I’ll also discuss some ways to grow your podcast and get more downloads so it’s going to be a great episode whether you are thinking about a podcast for your membership or you already have one and want to grow it.

    I’ll give you everything even how to script it, how to find out where to get unlimited content ideas, how long to make your show everything!

    36 min

About The Membership Mastery

From the publisher's feed

Have a membership? This is the podcast for you. Every week I will be releasing an episode for you to really accelerate your membership.