The 2021 Year In Review
2021 is the year I'll never forget. Mainly due to the fact that I was standing in the labour ward and was handed a little bundle.
My first child, Isla. What a crazy rollercoaster of a ride I wasn't prepared for! I am sure all parents reading and listening can relate to that moment when your world changed.
I wanted to create this episode because it's the last one this year as I take a 2-week break to really go through the year.
It's usually at this time of year people start looking back and planning for the new year, I am no different.
The big thing for me this year has been levelling up, I have come into a new niche that I am experienced in. But I am competing for your attention, with some good marketers & some total fake guru's.
It's been about how I can give you the most value I can bring. How I can put my personality, my values etc... into what I am building.
In this episode I cover...
What worked
- Talking to people as people
- Getting to know members
- Email marketing
- Bullet journal
- Podcast
- Getting deep into the customer
What didn't work
- YouTube Challenge
- Had to up my game marketing-wise
- Several failed funnels
- Facebook group
- Focus on
What're my ideas for the next year
- Ultra-clear on what I want
- The pathway for getting members
- Focus on what I am good at and what I love
- Grow the podcast - Pod parties/promotion
I've had a GREAT 2021, yes it's had serious challenges but amongst that it's been a stellar year and I cannot wait to see what happens next.