The Membership Mastery

If you have a podcast, downloads are the lifeblood of that show, without them you’ll never be able to get more people engaging with you, building your audience, getting sales for your membership. 

Your podcast will never get going, you’ll just stutter along with it and you’ll never get any momentum with it.

• Maybe you’ll start and not be consistent 
• Think you know what makes a good episode 

There’s a lot to think about when starting and growing a podcast but I can guarantee you in this episode my guest is breaking it all down for you on how she took a podcast in a super niche topic to 100,000 downloads with zero ad spend. 

Have you ever gone into a launch or a sales sequence and either not pitched because you thought what’s the point there are not enough people interested? OR pitched and only sold 1 or none? 

This episode is for you! 

Let me set the scene for you, you’ve been playing your launch or next sales promotion of your membership 

You’ve got the plan. everything is ready. I know you’ve emailed the list. you’ve run the ads - even though you weren't sure what you were doing. You’ve warmed them up to you. 

Spent all day working HARD and I mean HARD on it, battled those demons that creep in those ones that are saying things like you can’t do this, you are going to FAIL

You’ve journaled, you’ve used your phones calculator many times playing around with how many have signed up, how many you want to sell and every day you move the goal members lower….. 

Then it comes to the pitch and you either: 

1) Don’t pitch 
2) Sell 1 or none 

How do I know this? Because it’s been me too. It’s heartbreaking, I have to tell myself ‘Ryan, lets not have a pity party, what can we do about it?’ I tend to also take the day off after a launch too or sales sequence and get out - the peaks! 

This is why I created this episode to break down exactly what to do!

Spending your days dreaming about what it would be like if your membership was 10x bigger? 

If there’s ONE thing that separates getting a truckload of sales in your membership and not... it’s knowing how to create a KILLER offer. 

They type that makes it impossible to NOT buy your membership. How would that feel? 

To create this kind of offer a lot of membership site owners think: 

1. They think they need to be the worlds best salesperson 
2. To be the best copywriter 
3. To design the worlds best-looking website 
4. Have the most amazing content 

The truth is that none of that matters. It's not your fault that you think that though, it's what the fake gurus want you to believe. It's why they bombard you with those messages! 

1. You don't have to be the best copywriter. 
2. You don't need the best tech 
3. The best-looking website 

Because people want a solution to their problem how it comes they don’t care. 

• What if I could show you how you could 10x your membership? 
• What if I could show you the exact question to ask to get sellers in your membership in the next 1 hour? 
• Then within the next 3 days, you could know the exact words to be used to get people to buy? 
• Then getting sales in 15 days? 
• Being able to then scale this up so that you can 10x your membership? 

The only thing standing between you and the new sales alerts is listening to this podcast 

I wanted to put together an episode to address the main questions I always get asked about memberships 

• What tech do I need? 
• I need to create all this content? 
• I am not very good at marketing? 
• I built it they didn’t come now what? 
• Do I need to spend all day on social media? 
• I planned this big launch it didn't work now what? 
• People don’t know what my membership does?! 

This episode is about building a system for your business so you know whats happening and when and it keeps your business simple!! 

Firstly what the hell is this? 

Just as simple as a document 

Which I break into 

• Stage 1 - Finding us 
• Daily 
• Weekly 
• Monthly 
• Resources 

Why would I create one? 

• So you know how people find you 
• What jobs are being down D/W/M 
• Then you can see what you are doing and if its brining in money 
• Also you have a top down view then of who’s doing what? 

Here's a link to see mine ---> Click Here

I speak with Jay Clouse today, who built a community so good that Pat Flynn bought it.... 

I mean if that doesn't get you attention then what will? 

We covered: 

• What being a creator means and its not just about artists 
• How he created the cost and benefit of a small mastermind 
• How he covered his living costs using this model 
• How that led to building out a community 
• The process of Pat Flynn (SPI) buying it went 
• What he did after? 
• How he is now going about managing a HUGE community 
• How you can run your own masterminds 

If you want to connect with Jay then you can below

Jay's Podcast
Jay's Twitter 

Why email is so important?

• Build relationship 
• Create connection 
• Sell your membership 
• You own it 

How people actually get on your list? 

• Download LM 
• Buy something 
• Opt in for challenge 

How you should be using it? 

• Think about what the first step was for them and what’s the next one? 
• Need to give people what they opted in for 
• Then nurture them towards your product 
• Then offer the product & actually offer it 
• Then get feedback 
• Then they enter the regular email broadcasts 

What should the regular emails be? 

• Tell stories 
• Invite to content pods etc… 
• Deepen the relationship 
• Tell about upcoming events 

Email marketing is the BEST!

Today we talk through how you can generate 6 figures with your email marketing and give you some really easy to use frameworks.

I interview Rob & Kennedy, if you want to connect with them here's how:

The Email Marketing Show Podcast
The Facebook Group 

In this episode I cover all of the do's and mainly the don'ts of what you need to do to make sure that your membership or online community runs as well as it should! 

www.themembershipmastery.com 

This episode is all about community, which is why I brought on Tom Ross the community guy. 

We cover: 

1. 750,000 community members - so lets start with that - remember how it felt when you started out before this huge number, what would be the one thing you would tell yourself?
2. Whats the number one thing you think people misunderstand about building a community?
3. You mentioned that people have an audience which is mainly content and then a community which is deeper level of connection. As the listeners are membership site owners many have an audience and then the membership community - one thing they struggle with is getting the Audience to know like and trust them to become members - what kind of things can we do too
4. Grow the audience & make that audience more of a community?
5. How do we identify our most engaged? How do we reach out to get them into the membership?
6. I've heard you say that 200 is the critical mass and a good idea is a waiting list so that you can get there quickly, what do you do if you've already launched?
7. How do we adopt a one member community mindset?