The Membership Mastery

Membership site owners always ask me 'Ryan, what types of content get the most engagement' Well it depends on your membership.... but I thought I would put together a list that I have seen or used that have worked in the past. 

1. Case studies 
2. AMA 
3. Office hours
4. Question posts 
5. Stats based posts 
6. Issues posts 
7. Wins posts 
8. Themed days 
9. Reviews 
10. Where you at with X? 
11. Progress thread/members blogs 
12. Training - aka what they want to learn 
13. Goals 

I know coming up with ideas for getting engagement isn't always easy, which is why I put together 365 days of content for you - Tap here to get it!

As a membership site owner and a helper of membership accelerators. I know how painful it can be to sit down in front of the computer, coffee and the cat and think - hey this post will really get engagement.... then nothing....

It's something a lot of membership site owners go through, it's usually totally avoidable though - how I hear you say?

By talking to the right people! I know you've heard this many times but how do you know who the right people are? Well listen to this episode and be armed with that knowledge - then get out there and start talking to more of the right people!

Because when you talk to the right people it makes your membership a whole lot more fun, members get more results & you get more scale.  

If you are stuck for what you can post? Let me give you some inspiration with 365 Days of ideas 

Should you go high ticket or low ticket? Let me tell you something most people won't...... it's your choice! Most people will push you into doing what they know, what works for them.

People always say things to me like is this the right way? The only right way is the one that’s right for you

In this episode I will cover the pros and cons of both high and low ticket

Give some examples of people using them & why you might want to use either one.

Most people don't know how many members that they need to hit the income that they want in there membership so I put together this handy calculator ----> Get it here

One of my members CRUSHED it recently with a challenge in her membership, getting over $20K in sales. YEP $20K in sales....

She breaks down in this episode how she use's a challenge to hit these numbers & what you can be doing to also hit those numbers in your membership.

I've found that many membership site owners don't know how many members they actually need to get to the income goal that they actually want, so I put together a nifty little calculator that works that out for you - you can get it here.

This episode is all about researching your audience so you can build a marketing machine.

What would you say if I told you there was a way to research your audience that didn't take forever? That gave you really valuable insights to be able to grow your membership?

Well today is that day! I go through with Rand Fishkin from Spark Toro how the platform he has created can really do that for you! 

My favourite funnels for selling your membership! 

I want you to know a funnel isn’t a complicated or scary thing its very easy to understand, I’ll break it down and also show you some of my favourite funnels 

In this podcast I'll break down

What is a funnel? 
What are the stages of a funnel? 
What do you do at each stage of a funnel? 

My favourite funnels 

Podcast - LM - EMAIL SEQUENCE - MEMBERSHIP 

Challenge - EMAILS - MEMBERSHIP 

The goal here is to have a simple path to move the customer to the membership - simple is best! 

What is the way you move members? 

www.themembershipmastery.com 

Want to know how to get more members for your membership? 

Well show them the inside, one of the things that has worked really well for many memberships over the years is showing the leads a sneak peak of the inside, I mean who doesn't want a back stage pass ey? 

If you want to get the FREE growth calculator you can get that here: www.themembershipmastery.com 

As a membership site owner, we need an audience right? 

But the problem is how do we go about building that audience up? That's exactly why I decided to bring George Bryant from Mind of George onto the show today. 

George has a believe that relationships beat algorithms and he shares in this episode how to build your audience and how to get your members a win before you do. 

www.mindofgeorge.com 

You'll come away from this episode knowing how I built a very strong membership by keeping it simple.... 

I've never gone this deep into the story of my membership, I share it all in this episode, including.... 

How do I build the audience? 

How do I engage? 

How do I get sales? 

How do I retain? 

I will even give you a set of questions that if you answer can help you have the same result in your membership 

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This podcast episode is all about how and why you can use ads in your membership 

I must point out that you don't need ads in your membership and I have built a membership without them. 

Let me point out ads aren't as scary as people make out - There’s a gazillion tutorials out there 

When should you use ads?

When you are established and have a solid base so members are sticking around, they are engaging with your content inside the membership & getting results. Also you’ll likely have an email list of purchasers so can create a lookalike for facebook here 

I like 2/3 sources of traffic for membership Paid, blogging SEO / Podcast / Email list / Socials 

Paid ads works nicely 

Why should you use them?

To scale your membership - providing value, warm up people build trust 

What should you know? 

LTV of customer / what you want to achieve / it will take a little bit of work / might not get it right straight away 

What type of ads? 

Lead ads - which is form on Facebook to freebie / LM then added to email list warm up from there 

Conversion - take something from the membership out offer a small ticket to cover the ads warm up via email 

What do I do with the leads when I have them? 

VALUE 

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