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This podcast episode is all about how and why you can use ads in your membership 

I must point out that you don't need ads in your membership and I have built a membership without them. 

Let me point out ads aren't as scary as people make out - There’s a gazillion tutorials out there 

When should you use ads?

When you are established and have a solid base so members are sticking around, they are engaging with your content inside the membership & getting results. Also you’ll likely have an email list of purchasers so can create a lookalike for facebook here 

I like 2/3 sources of traffic for membership Paid, blogging SEO / Podcast / Email list / Socials 

Paid ads works nicely 

Why should you use them?

To scale your membership - providing value, warm up people build trust 

What should you know? 

LTV of customer / what you want to achieve / it will take a little bit of work / might not get it right straight away 

What type of ads? 

Lead ads - which is form on Facebook to freebie / LM then added to email list warm up from there 

Conversion - take something from the membership out offer a small ticket to cover the ads warm up via email 

What do I do with the leads when I have them? 

VALUE 

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