The Membership Mastery

(Sales Series) Selling Without Selling - Chris Ross 

Want to know how to sell without selling? This episode we break that down! 

Chris Ross talks about how you can put yourself in the shoes of your potential customers and see and feel what they do so that you can really understand them and gives a framework to follow so that you can start to have these conversations with people. 

If you liked this episode let me know [email protected] 

Check Chris out on winject.com 

Connect first then it is easier to convert
Sales series Cat Stancik

Have you ever wanted to get more sales? Course you have who hasn't but in this episode we talk about the secret to getting more sales is to actually connect first, then the sales will come!

How do you do this? Well listening to this episode with Cat will reveal all!
Want more from Cat? Head over to fullybooked.ceo 

This episode forms the very first part of the membership sales series and boy was it a good one!

Wes is a legend when it comes to sales and was a great guest, there were a couple of key takeaways and reasons you should listen in full but the main ones being:

1. Don't aim for 10 members - aim for 100 and heres the process
2. How to think like your customer

If you want to hear more from Wes check out the video he mentioned in the podcast - www.thesalesagenda.com  

In this episode I am going to highlight some of the ways you can use to get more of your members paying annually

Do you know how many members you need to hit the income you want and need? Check out my growth calculator on www.themembershipmastery.com

This episode then is all about getting your members who are paying monthly and adding in some yearly payments. 

Why do you want yearly members?

• Keeps the super members
• Increases retention
• Gives you more income (danger you spend it)
• Shows commitment

How can you go about doing this?

• Option on your checkout sales page
• Email out sporadically and in the sequence (do you want to upgrade)
• Message members directly
• Offer bonuses for yearly subs

If you liked this episode then please leave a 5* review! 

Use video to WOW your Members!! 

Video is so powerful and can have a huge impact in your business, find out how to use it to WOW, yes literally WOW your members and also your leads! 

Everybody wants to retain more members don't they? I mean you would be pretty crazy if you didn't and perhaps your membership wouldn't last long.... 

But how do you retain them.... well I have a list of 10 strategies that you can use in your membership today that will help you retain more members - I've broke them down for you.... 

1. On boarding 
2. Customer events 
3. Swag 
4. Show them the plan of whats coming up 
5. Gamifiy/level up 
6. Great support 
7. Show up 
8. Stay true to your values 
9. Surprises 
10. Ask for feedback but actually implement it 

When it comes to writing email sequences I have you covered with my fill in the blank email sequences! Grab them here.

On boarding experiences are like fillings, we know we need them but the thought of having to do them hurts - doesn't it?

How many times have you thought 'I should probably do a better on boarding sequence?' I know the reason you put them off, you aren't sure what to put inside of them are you.... don't worry after this episode that fear will be gone.

I'm giving you all of the things in this episode - I even created some fill in the blank templates you can use here.

These 3 things cause churn & what you can do about it?

Do you know what actually causes churn in your membership? Many people think that they do, when you give it a little bit of thought and listen to this epsiode you will be armed with the 3 things that cause churn! Then it will be over to you to do something about it.

Don't worry I've got your back with that as well! I will tell you what you can do about it!

The 3 things are: 

1. Overwhelm
2. Product fit 
3. Time 

What can you do it about it?

Firstly!! Always ask why they left get feedback!

Overwhelm

See what Q’s people are asking you and your support?
See what Q’s they are asking in the community about what is happening
Check the insights on your community - logins/page views etc…
Put these Qs in the on boarding Sequence

Product fit

Make sure its 100% clear that anybody signing up knows what it is / who its for & most important who its not for

Time

Tough one! But can you do a reduced version of the membership?

Look at the Q’s you keep getting asked where is this? How do I access that? Etc…

Writing your emails is hard right? Don't let it be, I've got templates you can use to onboard your members - Grab them here

It is easier to write than you think & anybody can be more engaging than they think....

All you need to know is in this episode of the podcast....

The purpose of the first line is to read the next and so on


It’s not hard to be more engaging you just need to have a format for it which I’m going to break down a format for this….

Think about who are you writing for?
What words do they use?
What do they belief?
What’s the resistance?
Why would they want to accept this?
Can I weave a story into this?
Can you ask a Q?

Think lesson, whats the best way to teach the lesson, how can I get the members to apply that lesson?

I have a FREE resource people are going wild for the 365 days of content where I have created content ideas for you - tap me to get it.

Empower your members - Don’t make them dependant on you 

You don't need to have your members feel like they have to be with you to get success, empower them so they want to be around you  

We want to empower our members, they’ll stick around longer by doing that instead of what a lot of membership site owners do - make them feel like they rely and need the owner 

Why empowering is better? Put the power in their hands, they’ll keep coming back for more. 

You’ve worked hard to get them in, empowering them makes them want to be apart of what you’ve built 

• Help them get a win 
• Celebrate the wins 
• Show them how to use your membership better 
• Give them what they need 
• Create the path to bigger success 

All of this leads to people sharing their story, their success, their failures and wanting help - this makes your community an amazing place - why? Because people want to be heard and feel listened to - if you do this they’ll engage!

Struggling with engagement? Use my templates and have 365 days of engaging posts! Tap me to get them!